How to Transfer a LinkedIn Company Page

Transferring ownership of a LinkedIn Company Page feels like it should be complicated, but it’s surprisingly straightforward once you know the steps. Whether you’re passing the torch to a new social media manager, reorganizing your team, or handing over the reins after selling your business, this guide has you covered. We'll walk you through the entire process, from understanding admin roles to troubleshooting common hiccups, so you can make the handoff seamless and stress-free.

First, Let's Talk LinkedIn Page Roles

Before you transfer anything, you need to know what you’re handing over. LinkedIn uses a tiered system for page access, and each role has different permissions. Giving someone the wrong level of access can either hamstring their ability to manage the page or give them far more control than you intended. Not understanding these roles is where most mistakes happen.

Super Admin: The Keys to the Kingdom

This is the highest level of access you can have. A Super Admin can do everything on the page, including:

• Posting and managing content (updates, articles, events, jobs).
• Viewing and exporting page analytics.
• Sponsoring updates through a connected LinkedIn Ads account.
• Editing all page information (company description, logo, cover image, etc.).
• Managing other page admins - this is the most important one. Only Super Admins can add, remove, or change the roles of other admins.
• Deactivating the Company Page entirely.

Transferring "ownership" really means assigning someone the Super Admin role and, in most cases, subsequently removing your own Super Admin access. It's a best practice to always have at least two Super Admins on a page to avoid getting locked out if one person leaves the company unexpectedly.

Content Admin: The Day-to-Day Manager

A Content Admin is perfect for employees or freelancers responsible for the page's daily operations. They have broad powers but can't manage other admins or edit certain core page details.

What they can do:

• Create and publish content (updates, events, articles).
• View and analyze the page's performance.
• Sponsor updates.

Curator: The Focused Content Contributor

Think of the Curator as a specialized content role. They have limited permissions focused on suggesting and curating content, rather than creating original posts from scratch. This role is ideal for team members who you want to contribute to the page's content strategy without giving them full posting access.

A Curator can:

• View content suggestions for the page.
• Create recommended content and share updates with Employees.

They cannot post directly on behalf of the company, comment as the company, or access analytics.

Analyst: The Data Specialist

The Analyst role is a view-only permission designed for stakeholders who need to track performance without needing to post or edit the page. It's a safe way to give someone access to your page's data.

An Analyst can:

• View the page analytics dashboard.
• Export performance data.

They have no access to post content, edit page details, or manage admins.

The Pre-Transfer Checklist: What You Need Before You Start

To make the transfer process go smoothly, you need to have a few things in line first. Missing any of these steps is the number one reason people run into problems.

1. You MUST be a Super Admin. If you're a Content Admin or Analyst, you don't have the permissions to manage other admins. If you don't have Super Admin access, you'll need to ask an existing Super Admin on the page to either make the change for you or upgrade your role first.
2. You MUST be a 1st-degree connection with the person you're adding. This is a security measure from LinkedIn. You can't just hand over a valuable company asset to a random profile. Send a connection request to the person you plan to make an admin and wait for them to accept it before you try to add them. If they're a new hire, this is an easy and welcoming first step.
3. The new Admin's profile must be complete. LinkedIn requires profiles to have some key information filled out, like a profile picture and some work experience. A brand new, empty, or an unusually sparse profile might get flagged and be unable to be added.
4. The new Admin must have an "active" or "non-restricted" account. If the person's account is new or has been flagged for unusual activity, LinkedIn may restrict their ability to be added as a page admin. This isn't common, but it's something to be aware of.

Thinking through these four points before you even open the admin settings will save you a world of frustration.

How to Transfer a LinkedIn Company Page: The Step-by-Step Guide

Alright, you understand the roles and have everything on your checklist ready. Now for the actual process. It only takes a few clicks.

Step 1: Go to Your Company Page

Log in to your LinkedIn account. On the left-hand sidebar of your homepage, go down to the "My Pages" list, or simply find and click your page's name from other spots (such as via your work experience section on your personal profile). Make sure you’re viewing the page as yourself, not as an admin just yet.

Step 2: Access the Admin View

Once you're on your Company Page, you'll see a button that says "View as admin." Click it. This will switch you over to the backend management side of your page. The layout will change slightly, and you'll see a new set of tools. On the new LinkedIn layout, this means you will see a large "Edit page" button on top of your page's cover photo.

Step 3: Navigate to Admin Tools and Manage Admins

In the LinkedIn admin view, find the "Admin Tools" dropdown located in the upper-right area. Click the dropdown menu and select "Manage Admins" to continue.

Step 4: Add the New Admin

A "Manage Admins" page will appear, showing a complete list of everyone who has admin access to your page. Here, look for a blue button named "+ Add Admin" and click it.

In the text box that appears, start typing the full name of the first-degree connection you wish to add. If your list of connections is large, you may need to type their full name precisely. Once you select the right person, you can choose their new admin role.

Step 5: Select the Correct Role (Super Admin is needed for transfer)

To transfer ownership, choose the "Super Admin" role. After selecting this option for the new user, click "Save." The user will automatically receive an invitation. If you are just transferring page management responsibilities rather than selling the business, select "Content Admin." This should be sufficient for most general uses without giving the user the ability to delete your own access.

Step 6 (IMPORTANT if you're really leaving): Step Down and Remove Your Current Admin Access

Congratulations, the new user is now a Super Admin - the page has officially been "transferred." If you’re stepping away from the organization completely, you must now remove your own permissions. Go back to the “Manage Admins” tab, find your own name, and select the "Delete administrator" button (often an X icon) that appears next to it to finalize the process.

What to Do After You Transfer Administrative Access

After you've handed over the "keys," the process isn't quite done. A few final steps will ensure a smooth transition for everyone on your team.

Confirm Acceptance from the New User

After you send the invitation, the person will receive an email and a LinkedIn notification. They must accept this notice, which is only valid for 30 days. Until they accept the invitation, this person will not see the page listed in their “My Pages” section. It's a good practice to follow up and ask them to accept the request so the transition is fully complete.

Communicate These Internal Changes

If you're part of a social media team, be sure to let your team know that ownership has changed, especially for large teams. They will need to know who the correct person is for permissions or information to ensure there are minimal interruptions to the workflow.

Update Your LinkedIn Ads Access

Admin access to your Company Page is not the same as having access to LinkedIn Campaign Manager. This means the new page admin might still need access to the Ads manager as well.

Common Problems and How to Fix Them

The person's name doesn't appear when I try to add them.

This almost always means you aren't a first-degree connection with them. Don't forget, you have to first send them a connection request and wait for them to accept it before their name will appear in the search box.

The invitation has not been received.

This can sometimes happen. Ask the user to check their email's spam folder. They can also check the “Notifications” tab in their LinkedIn account, where the invitation should appear. If all else fails, you can try deleting the pending invitation from the “Manage Admins” page and re-sending it to solve the problem.

You are trying to remove yourself but are the only Super Admin.

LinkedIn will not let you remove yourself if you are the page's only Super Admin. This would leave the page "stuck," and no one would have full access to manage or delete it in the future. Before removing yourself, always make another person a Super Admin first.

Final Thoughts

Transferring access to a LinkedIn Company Page sounds way more difficult than it really is. When you understand the different roles, go through your checklist carefully, and follow the step-by-step instructions, the process is pretty simple. Making someone a Super Administrator is only half the battle, clear communication after the role switch is key to a smooth handover.

At Postbase, we take this a step further when managing social media teams on different platforms. Transferring admin access on a single platform is a good step, but it’s rarely enough. That is why we built our tool as a central hub for your team, removing the hassle of managing accessibility across various platforms. Instead of juggling lots of login names and roles, Postbase makes this hard process simple and intuitive, making social media management feel less like herding cats and more like a team success.