How to Showcase Products on a LinkedIn Company Page

Your LinkedIn Company Page is much more than a digital business card, it's a powerful tool for showing potential customers exactly what you offer. When used correctly, it can generate leads, build brand authority, and turn followers into paying customers. This article breaks down exactly how to use LinkedIn's features to effectively showcase your products and services, moving beyond simple updates to create a truly compelling product showcase.

First Things First: Master the Products Tab

LinkedIn offers a dedicated "Products" tab for Company Pages, and it’s one of the most underutilized features on the platform. Think of it as a mini-catalog built right into your page, designed to highlight your core offerings and collect social proof. If you haven't set this up yet, it's your first priority.

How to Add Products to Your LinkedIn Page

Getting your products listed is straightforward. Here’s a quick walkthrough:

1. Navigate to your Company Page as an admin.
2. Look for the "Products" tab in the navigation menu. If you don't see it, you may need to edit your page sections to make it visible.
3. Click the "Add product" button to start.
4. Fill out the required fields:
   • Product name: Keep it clear and simple.
   • Description: This is your chance to shine. Don't just list features, describe the problems your product solves and the benefits it provides to your target customer. Use formatting like bullet points to make it easy to scan. You have 2,000 characters, so use them wisely.
   • Website URL: Link directly to the product’s landing page on your site. Don't send them to your homepage, reduce friction by taking them exactly where they need to go.
   • Product category: Choose the most relevant category from the options provided.
5. Add rich media. This is where you can bring your product to life. You can add up to three videos, multiple images, and documents. Videos, like demos or explainers, are especially effective.
6. Once you're done, hit "Submit for review." LinkedIn typically approves new product listings within a couple of weeks.

Best Practices for the Products Tab

Just listing your product isn't enough. To make it compelling, follow these guidelines:

• Use High-Quality Visuals: Your product images and videos should be crisp, professional, and on-brand. Show your product in action, not just static product shots.
• Gather Social Proof: The coolest part of the Products tab is that your connections can leave reviews. Actively ask happy customers to recommend your product. You can filter recommendations to feature the best ones at the top.
• Keep It Updated: If you update a product or launch a new version, make sure your LinkedIn product listing reflects those changes. An outdated product page looks sloppy.

Create Engaging Product-Focused Content for Your Feed

The Products tab is your static catalog. Your daily content is where you build excitement, educate your audience, and drive traffic to that catalog. A feed full of "Buy now!" posts will turn followers away. Instead, focus on providing value and telling a story about your product.

Go Beyond the Sales Pitch: Content Ideas That Work

Mix up your content formats to keep your audience engaged. Here are some proven ideas for featuring products without sounding overly promotional:

• Problem/Solution Posts: Frame a common pain point your target audience faces, then position your product as the solution. For example, a project management tool could post, "Tired of tracking deadlines in messy spreadsheets? Here's a better way to visualize your project timeline." Then, show a quick GIF or screenshot of the tool's timeline feature.
• Behind-the-Scenes Content: People love seeing how things are made. Share photos or short videos of your team developing a new feature, packing an order, or preparing for a product launch. This humanizes your brand and builds a connection.
• Customer Spotlights and Case Studies: Share a customer’s success story. Feature their company, explain the challenge they faced, and detail how your product helped them achieve specific results. Tag the customer's company page for extra reach. A short video testimonial is pure gold.
• Tutorials and How-To Guides: Create short, digestible content that teaches people how to get the most out of your product. A carousel post breaking down a feature into three simple steps is far more engaging than a dense wall of text.
• "Tip of the Week" Series: Share a single, powerful tip or shortcut for using your product. This provides immediate value and encourages followers to tune in regularly.

Crafting the Perfect Product Post

The format of your post matters just as much as the content itself. Here are some tips for creating posts that stop the scroll:

• Lean into Video: Product demos, quick explainers, and customer testimonials perform incredibly well on LinkedIn. Keep videos short (under 60 seconds is ideal) and add captions, as most users watch with the sound off.
• Use Carousel Posts (Documents): Turn a presentation, a list of tips, or a customer success story into a multi-page PDF and upload it as a "Document." This creates an interactive carousel that viewers can click through. They are fantastic for engagement because LinkedIn's algorithm rewards the time users spend interacting with a post.
• Write Strong Hooks: Start your caption with a question, a bold statement, or a relatable problem. Your first sentence determines whether someone will read the rest of your post.
• Focus on Benefits, Not Just Features: Instead of saying, "Our software has a real-time analytics dashboard," say, "Make smarter decisions, faster. See exactly how your campaigns are performing in real-time."
• Use Strategic Hashtags: Use 3-5 relevant hashtags to improve discoverability. Include a mix of broad industry hashtags (e.g., #SaaS, #Marketing), niche-specific tags (e.g., #ConversionOptimization), and a branded hashtag for your company or product (e.g., #PostbaseTips).

Leverage Other LinkedIn Features to Support Your Products

Your content feed is your primary channel, but don't overlook LinkedIn's other tools for creating buzz around your products.

Host a LinkedIn Event

Launching a new product or a major feature update? Host a LinkedIn Event. You can create a dedicated event page, invite attendees, and post updates leading up to the launch. This is perfect for:

• Live product demos
• Webinars showing how your product solves a specific problem
• "Ask Me Anything" sessions with your product team

Use Your Employees as Advocates

Your team is your most powerful marketing asset. When an employee shares a company post, it gets significantly more reach and feels more authentic than a post coming directly from the brand page. Encourage your team to share product news, case studies, and behind-the-scenes content with their personal networks. Make it easy for them by providing pre-written copy (that they can edit to sound like themselves) and high-quality graphics.

Write LinkedIn Articles for Deep Dives

While feed posts should be short and snappy, LinkedIn Articles give you a platform for long-form content. Use them to write detailed "ultimate guides," comprehensive product comparisons (where yours obviously comes out on top), or thought leadership pieces related to the problem your product solves. You can then reference and link back to these articles in your shorter feed posts.

Optimize Your Entire Company Page for Product Discovery

Finally, make sure your entire page works together to funnel interested visitors toward your products.

• Update Your Tagline and About Section: Your page tagline (the 120-character line of text right under your company name) should concisely state the value you provide. Don't just list what you do - explain who you help and how. Sprinkle relevant product-related keywords throughout your "About Us" section.
• Customize Your Call-to-Action (CTA): LinkedIn lets you add a custom CTA button at the top of your page. Instead of the default "Visit website," change it to something more specific like "Learn more," "Sign up," or "Request a demo," and link it directly to the most relevant product landing page.

By treating your LinkedIn page as a dynamic product marketing hub instead of a static profile, you can systematically turn your professional network into a powerful engine for customer acquisition.

Final Thoughts

Showcasing your products on LinkedIn comes down to a smart combination of using the platform’s dedicated features, like the Products tab, and creating consistent, value-driven content that tells your product’s story. By shifting your focus from making a direct sale to solving your customer's problems, you’ll build an engaged community that trusts your brand and is eager to learn more about what you offer.

When you've mapped out all this great product content - from case study carousels to video demos - keeping the schedule organized and consistent can be a challenge. That’s where we found most tools started to feel clunky and outdated, especially with modern formats like video. That's why we built Postbase, a social media management platform designed for how people actually create content today. You can visually plan your entire campaign calendar, schedule content across all your platforms reliably, and track what’s working, all from one clean dashboard that just makes sense.