How to Create a LinkedIn Business Page

A LinkedIn Business Page is the definitive online headquarters for your brand in the professional world. It’s where you establish credibility, attract top-tier talent, and generate valuable leads. This guide will give you a complete, step-by-step walkthrough for creating a powerful LinkedIn Business Page from the ground up and optimizing it for real-world results.

Why Your Business Needs a LinkedIn Page

Before jumping into the how-to, it’s worth understanding why this is so important. A well-maintained LinkedIn Page is far more than just a digital placeholder for your company. It’s an active, dynamic asset that helps you:

• Build Brand Authority: Share industry expertise, company insights, and thought leadership content to establish your company as a trusted voice in your field. This draws in followers who are genuinely interested in what you have to say.
• Generate Leads: LinkedIn is where professionals go to find solutions. By showcasing your products, services, and client successes, you can connect with decision-makers who are actively looking for what you offer.
• Attract and Recruit Talent: A professional and engaging page serves as a magnet for top talent. It gives potential hires a window into your company culture, values, and vision, making you a more attractive employer.
• Drive Website Traffic: Your LinkedIn Page acts as a powerful funnel, directing an audience of engaged professionals back to your website, blog, or specific landing pages.
• Network with a Purpose: Connect with partners, network with peers, and follow key industry players to stay informed and build meaningful business relationships.

Before You Begin: What You’ll Need

LinkedIn has a few simple requirements in place to prevent spam and ensure pages are created by legitimate individuals. Make sure you have the following ready to go:

• A Personal LinkedIn Profile: Your personal profile must be at least seven days old and serve as the creator and initial admin of the page.
• A Strong Profile: LinkedIn requires your personal profile strength to be rated as "Intermediate" or "All-Star." This means you have a profile picture, a headline, and have filled out sections like your experience and skills.
• Multiple Connections: You need to have a number of connections on your personal profile (LinkedIn doesn't state a hard number, but being active helps).
• A Verified Company Email: You must have a company email domain (e.g., yourname@yourcompany.com) added and confirmed on your personal account. Gmail or other webmail addresses are not sufficient to create a company page.
• Your Branding Assets: Have your company logo (as a square image file) and cover photo ready to upload. This will make the setup process much faster.

Step-by-Step Guide: Creating Your LinkedIn Business Page

Once you’ve checked off the prerequisites, you’re ready to officially create your page. The process is straightforward and takes just a few minutes.

Step 1: Access the Page Creation Tool

Log in to your personal LinkedIn profile. In the top right corner of your navigation bar, you’ll see an icon with nine dots labeled "For Business." Click on it. A dropdown menu will appear. Scroll to the very bottom and select "Create a Company Page +."

Step 2: Choose Your Page Type

LinkedIn will prompt you to select the type of page you want to create. For most businesses, this will be the first option:

• Company: Designed for small, medium, and large businesses. This is the choice for most for-profit entities.
• Showcase Page: These are sub-pages that are associated with an existing Company Page. They're typically used to highlight a specific brand, business unit, or initiative. You must have a Company Page first to create one of these.
• Educational Institution: Specifically for schools, colleges, and universities.

Click on "Company."

Step 3: Fill Out Your Page Identity Details

This is where you'll enter the basic information for your business. Be precise and professional.

• Name: Enter your official business name. This is how your company will be listed across LinkedIn.
• LinkedIn public URL: This is a critical branding element. LinkedIn will auto-generate a URL based on your company name, but you can edit it. Aim for a clean, short URL that matches your brand, like linkedin.com/company/your-business-name. Once set, you can change it, but it’s best to get it right from the start.
• Website: Add the URL for your company's official website. This direct link is invaluable for driving traffic.

Step 4: Provide Your Company Details

Next, you'll select a few dropdown options that help categorize your business on the platform.

• Industry: Choose the industry that best represents your business. This helps LinkedIn show your page to a more relevant audience.
• Company size: Select the range that reflects your number of employees.
• Company type: Choose from options like Public company, self-employed, a government agency, non-profit, or privately held.

Step 5: Upload Your Logo and Tagline

This is where your page starts to look like your brand.

• Logo: Upload your company logo. The recommended size is 300 x 300 pixels. Use a high-quality PNG or JPG file so it appears sharp and clear across the platform. This is your page’s profile picture.
• Tagline: Write a short, punchy sentence (up to 120 characters) that succinctly describes what your company does. Think of it as your elevator pitch. Good examples include descriptive phrases like "Modern social media management for small businesses" or results-oriented lines like "Helping brands grow with performance marketing."

Step 6: Verification and Creation

Finally, check the verification box to confirm you are an authorized representative of the company. Once you've done that, click the "Create page" button. Congratulations, your LinkedIn Business Page now officially exists!

You've Created Your Page - Now What? Optimizing for Success

Creating the page is just the start. An empty page won't do much for you. Now it's time to build it out and optimize it to attract followers and engagement. LinkedIn itself reports that pages with complete information get 30% more weekly views.

Complete Every Section in Your Page Admin View

LinkedIn provides an admin checklist to guide you. Follow it. Go to your page’s "Admin View" and click "Edit Page." Fill out every single field you can.

• About: This is the most important section after your tagline. You have 2,000 characters to tell your company's story. Don't just list what you do. Explain your mission, your vision, and what makes you different. Weave in relevant keywords that potential customers might use to find businesses like yours.
• Locations: If you have one or more physical offices, add them here. This is especially useful for local businesses hoping to appear in location-based searches.
• Hashtags: You can add up to three hashtags that are core to your business and industry. This gives LinkedIn signals about your content focus and helps people discover you.
• Button: Customize the call-to-action button at the top of your page. You can choose from options like "Visit website," "Contact us," "Learn more," "Register," or "Sign up." Link it to the most relevant page on your website. Learn more about adding a "Visit my website" button.

Design an Impressive Cover Image

Your cover image (recommended size: 1128 x 191 pixels) is the virtual billboard for your page. Don't waste this prime real estate. Use a high-quality, professionally designed image that communicates your brand's value. Good ideas include:

• Showcasing your product in action.
• A photo of your team.
• An image that visualizes your value proposition.
• A call-to-action for an event, webinar, or resource.

Make Your First Post

Don't leave your page blank. Your first post sets the tone. Share a warm welcome message, announce your new page officially, or share a link to one of your best blog posts. A great first post could introduce your company’s mission and ask a question to encourage comments, like, "What's the biggest challenge you face in [your industry] right now?"

Invite Connections to Follow

Your follower count won’t grow on its own. LinkedIn gives you a monthly credit allowance to manually invite your personal connections to follow your page. Start with your colleagues, industry peers, and clients who you know will be supportive. Navigate to your admin tools and select "Invite connections." This initial boost provides social proof and helps get your content seen.

Get Your Team on Board

Encourage every employee to add your new company page to the "Experience" section of their personal LinkedIn profiles. When they do this, their profile will automatically display your company logo and link back to your page. This not only expands your page's reach through their networks but also adds a layer of authenticity and trust to your brand.

Building a Content Strategy for Your Page

Your page is only as valuable as the content you share on it. Aim for a balanced content mix that provides consistent value to your followers. A simple but effective framework is:

• Educate: Share how-to articles, tips, industry reports, and insights that help your audience do their jobs better. This builds your reputation as an expert. For more ideas on how to create compelling content, refer to our guide on how to create content for LinkedIn.
• Showcase: Post company news, product updates, case studies, customer testimonials, and career opportunities. Give people a reason to do business with you or work for you.
• Engage: Ask questions, post polls, and share behind-the-scenes content of your team. This humanizes your brand and encourages community interaction.

The single most important factor for success on LinkedIn is consistency. Whether you post two times a week or every day, choose a cadence you can stick with. Create a content calendar and line up posts ahead of time to maintain momentum and build a loyal audience.

Final Thoughts

Creating a LinkedIn Business Page is the foundational step needed to unlock your brand's professional networking potential, but the real growth happens afterward. The true value comes from fully optimizing your page with detailed information, establishing a strong brand voice, and sharing valuable content on a consistent basis to build your professional community.

Keeping up with a demanding content schedule can be a challenge. At Postbase, we built our tool specifically to solve this problem. We designed our visual calendar to make planning your content across LinkedIn and all your other platforms simple and straightforward. You can create content once, schedule it everywhere, and get a clear picture of your entire content strategy without ever touching a messy spreadsheet again.