How to Add a "Visit My Website" Button on LinkedIn

Your LinkedIn profile is more than just a digital resume, it's a powerful tool for driving traffic exactly where you want it to go. Adding a prominent Visit my website button can transform your profile from a static page into an active lead-generation machine. This guide will walk you through exactly how to set up this custom button on both your personal profile and company page, along with some advanced strategies to get more clicks.

Why a Custom Website Button on LinkedIn Is a Game-Changer

Before we jump into the "how," let's quickly touch on the "why." For years, the only place you could reliably drop a link on your personal profile was in the contact info section, hidden away from view. Viewers had to actively search for it. The custom button changed everything. It sits right below your name and headline, making it one of the very first things people see. This isn't just a small tweak, it's a fundamental shift in how you can direct traffic.

Think of it as the primary call-to-action (CTA) for your entire personal brand on the platform. It removes friction and makes it incredibly easy for potential clients, employers, or collaborators to take the next step. Instead of them having to hunt for your link, you're presenting it to them upfront, giving you more control over their journey.

• It Boosts Traffic: A clear, visible button gets more clicks than a hidden link, period.
• It Simplifies the User Journey: Don't make people work to find your portfolio, blog, or services page. Guide them directly.
• It Looks Professional: A custom CTA shows you’re actively managing your professional presence and thinking strategically about your brand.

How to Add a "Visit My Website" Button to Your Personal LinkedIn Profile

This is the most common use case and thankfully, LinkedIn has made it a straightforward process. The feature is often tied to "Creator Mode," but is available to many users even without it turned on. Let's walk through the steps.

Step 1: Navigate to Your LinkedIn Profile

Start by logging into your LinkedIn account and clicking on your profile icon (or the "Me" icon with your picture at the top of the homepage). From the dropdown menu, select "View Profile." This will take you to your main profile page.

Step 2: Open the 'Edit Intro' Window

Once you are on your profile page, look for the pencil icon (✎) located in the upper right corner of your introduction card - the section that contains your name, headline, and profile picture. Click this icon to open the "Edit intro" pop-up window.

Step 3: Scroll Down to the 'Custom button' section

Inside the "Edit intro" panel, scroll all the way down to the bottom. You should see a section labeled "Custom button." This is where you'll make the magic happen.

Note: If you don't see this option, try turning on "Creator Mode" first. Creator Mode is designed for members who regularly share content, and it often unlocks features like this one. You can find the Creator Mode setting further up in your main profile dashboard.

Step 4: Configure Your Button and Link

You have two choices to make here:

• Website link: This is where you'll paste the full URL you want to send people to. Don't just default to your homepage! This is valuable real estate. Think about your main goal. Do you want them to see your work? Link to your portfolio. Want them to book a meeting? Link to your Calendly. Want them to subscribe? Link to your newsletter landing page.
• Link text: LinkedIn provides a dropdown menu of pre-approved CTAs. This might seem limiting, but the options are well-chosen for professional contexts. Common choices include:
  • Visit my website
  • View my portfolio
  • Visit my store
  • View my blog
  • Book an appointment

Select the "Link text" that best describes your URL's destination. For example, if you're linking to your services page, "Visit my website" is a great, general option. If you are a designer or writer, "View my portfolio" is more specific and compelling. Once you’ve pasted your URL and selected your text, click the "Save" button.

Step 5: Check Your Work!

After saving, you'll be returned to your profile. You should now see a brand new, clickable button right below your headline. Give it a click to make sure the link works correctly and directs visitors to the right page.

How to Add a Website Link to a LinkedIn Company Page

The process is similar for a Company Page, but the options and location are slightly different. Company pages are crucial for any business, and having a clear CTA is even more important here.

• Step 1: Go to Your Company Page: Make sure you have administrator access to the page. You can find your company pages under the "Work" dropdown menu in the upper-right corner of the nav bar, look for "My company pages" at the bottom.
• Step 2: Click the 'Edit page' button: This will be located right below the company name and logo in the main header.
• Step 3: Navigate to the 'Header' Section: In the left-hand menu of the edit settings, find the "Header" tab. Here you will find options to edit your page's logo, name, tagline, and most importantly, your buttons.
• Step 4: Add a Custom Button and a URL: Look for the "Buttons" area. You'll likely see a "Custom button" toggle. Make sure it's turned on. You can then enter a Button Name (e.g., "Visit Website") and paste in the URL. For Company Pages, you often get more choices like "Sign Up," "Learn More," or "Contact Us."
• Step 5: Save your changes: Look for the “save” at the top of the editing dashboard, and just like with the personal profile, visit your page as a member to see how it looks and test the link.

Advanced Strategies for Your LinkedIn Website Button

Putting the button on your profile is step one. Now, let’s talk about making it work harder for you.

1. Choose the Right Destination Link

As mentioned earlier, don't automatically link to your homepage unless your homepage itself has a very clear primary action you want users to take. The best link is the one that aligns with your professional goals on LinkedIn.

• For freelancers/consultants: Consider a link to your services page, your portfolio, or even a direct booking link (like Calendly).
• For content creators: A link to your newsletter sign-up page, your latest article, or your YouTube channel can be highly effective.
• For job seekers: Link to a detailed online portfolio, a personal resume website, or an "About Me" page that showcases your personality beyond what LinkedIn can offer.
• For business owners: A free guide, a webinar registration page, or a product demo link can be a great lead magnet.

2. Align Your Button with Your Headline and Banner

Your LinkedIn profile header is a cohesive unit. The button's CTA should not live in isolation. Make sure it logically follows your headline and is visually supported by your banner image.

For example, if your headline is "Helping SaaS Brands Create Demo Videos That Convert," your banner could feature logos of clients you've worked with, and your button could be "View my portfolio." It creates a smooth, logical narrative: "This is who I am, here's who I've helped, now see my work."

3. Use Trackable Links (UTMs)

How do you know if your new button is actually effective? You have to track it. Sending people to `yourwebsite.com` is good, but sending them to `yourwebsite.com/?utm_source=linkedin&utm_medium=profile&utm_campaign=website_button` is much better.

Using a URL with UTM parameters allows you to pinpoint exactly how much traffic is coming from your LinkedIn profile button in your Google Analytics. You can see how many people clicked, where they went on your site, and if they converted. This data is invaluable for understanding what’s working. You can build these URLs manually or use a tool like Google's Campaign URL Builder. Alternatively, you can use a link shortener like Bitly, which also provides basic click tracking.

4. Supercharge Your Profile with More Links

While the custom button is the most prominent link, it shouldn't be your only one. Reinforce your main CTA in other places:

• The 'Featured' Section: This section allows you to visually showcase posts, articles, or external links. Create a rich, graphical card linking to the same website your button does. It provides another highly visible pathway for curious visitors.
• The 'About' Section: You have plenty of space in your about section to write compelling copy. Don't be afraid to add your link here again, framed within a sentence or two explaining what people will find when they click it.
• The Contact Info Section: While it’s less visible, you should still put your website in the official "Website" field within your contact information. Some people are just conditioned to look there first.

Final Thoughts

Adding a custom website button to your LinkedIn profile is one of the quickest yet most impactful optimizations you can make. It transforms a passive profile into an active part of your marketing funnel, guiding visitors toward the actions that truly matter for your career or business. By choosing the right link, crafting a clear CTA, and supporting it with other elements on your profile, you create a powerful and cohesive personal brand.

Keeping an optimized LinkedIn profile is only half the battle, maintaining a consistent content schedule is what brings people there in the first place. This is where planning and scheduling come in, and it's where we built Postbase to uncomplicate things. Instead of wrestling with outdated tools that make scheduling a chore, we give you a visual calendar that shows your entire content strategy at a glance, making it simple to schedule posts and keep your content flowing - freeing you up to focus on the things that actually build your brand.