How to Share Facebook Admin Access

Giving someone access to your Facebook Page lets you share the workload of building a community, running ads, and growing your brand. Whether you’re hiring a social media manager, partnering with an agency, or bringing on a new teammate, granting them the correct permissions is a foundational first step. This guide breaks down exactly how to share Facebook admin and other levels of access, explaining the difference between roles so you can collaborate safely and effectively.

Why Would You Need to Share Facebook Page Access?

Running a successful Facebook Page is rarely a one-person job. As you grow, delegating tasks becomes a necessity. Here are the most common scenarios where you’ll need to grant Page access to others:

• Hiring a Freelancer or Agency: When you bring in outside marketing help, they need access to schedule posts, run ad campaigns, engage with your audience, and analyze performance. Granting them the appropriate Page role is step one of the onboarding process.
• Growing Your Internal Team: As your business expands, you might hire a dedicated social media coordinator, a community manager, or a customer support representative. Each team member will need specific permissions to do their job without having complete control over the entire Page.
• Collaborating with Partners: Perhaps you’re co-hosting an event or running a joint marketing campaign with another business. Temporarily giving a partner access can streamline content creation and promotion.

In all these cases, giving someone your personal Facebook login is a major security risk and a terrible idea. The proper method is to assign them a specific role on your Page, which gives them their own access without compromising your personal account.

Understanding Facebook Page Roles: What Each Level Means

Before you add anyone to your Page, you need to understand the different levels of access. Facebook offers granular control, allowing you to give people just enough permission to do their work without handing over the keys to the entire account. Granting someone the lowest level of permission they need is always the best security practice.

These roles are managed through Meta Business Suite or directly via Page Settings. Facebook's "New Pages Experience" simplifies this into two main categories: Task access and Facebook access (which includes Admin control).

Facebook Access (Full Control)

Admin

This is the highest level of access and carries the most risk. An Admin has total control over the Page and can do everything, including:

• Assigning and managing Page roles (including adding or removing other Admins).
• Editing the Page and a connected Instagram account, changing the name, and updating all settings.
• Creating, managing, and deleting posts, Stories, and other content.
• Sending messages as the Page.
• Responding to and deleting comments and removing people from the Page.
• Running ads.
• Viewing all Page, video, and ad insights.
• Crucially, an Admin can remove other Admins, including you. Never make someone an Admin unless you trust them completely with your business. For most collaborations (agencies, freelancers, teammates), other roles are safer and sufficient.

Task Access (Partial Control)

Task access allows people to manage specific functions without having full control. This is the ideal and much safer way to delegate day-to-day responsibilities.

Analyst (Insights)

The Analyst role is a view-only permission. It’s perfect for stakeholders or reporting specialists who need to track performance without interacting with the Page.

• Can do: View Page performance, audience data, and ad insights.
• Cannot do: Post content, send messages, moderate comments, or make any changes to the Page.

Advertiser (Ads)

As the name implies, an Advertiser can create and manage ad campaigns. This role is ideal for a media buyer or an agency focused solely on paid advertising.

• Can do: Create, manage, and delete ads. View ad insights.
• Cannot do: Publish organic content, moderate comments, or change Page settings.

Community Manager (Moderator + Activity)

This role is for your front-line engagement specialists. It grants them the ability to interact with your audience without being able to create primary content or change settings.

• Can do: Respond to comments and messages, remove unwanted comments, ban people from the Page, review community activity.
• Cannot do: Create or schedule posts, edit the Page, or access financial settings for ads.

Content Creator (Editor)

Often referred to as an Editor, this is the most common role assigned to social media managers, freelancers, and team members responsible for content.

• Can do: Create, schedule, and delete posts, Stories, and videos. Send messages as the Page, respond to comments, create ads, and view insights.
• Cannot do: Manage Page roles or change fundamental Page settings. This is often the best choice for giving comprehensive access without Admin-level risk.

How to Share Admin Access from Your Facebook Page (Desktop)

Facebook has streamlined this process with its "New Pages Experience." If you're managing your Page directly, here’s how to add someone.

1. Navigate to your Facebook Page while logged into your personal profile.
2. From your Page, click your profile picture in the top-right corner and select Switch to Page. Your personal profile icon will be replaced with your Page's profile icon.
3. Once you're interacting as your Page, click your Page’s profile picture in the top right again, and go to Settings & privacy > Settings.
4. In the left-hand menu, click on New Pages Experience.
5. Select Page access from the options.
6. You will see a list of people with Facebook access and people with task access. To add a new Admin, click the Add New button next to "People with Facebook access."
7. A confirmation screen will appear explaining what full control means. Click Next.
8. In the search bar, type the name or email address of the person you want to add. Select the correct person from the list.
9. On the next screen, you will be asked to confirm what access you want to give them. To grant full control, toggle on the option that says, "Allow this person to have full control." This makes them an Admin. If you're only granting task access, you'll choose that option and select their specific tasks instead.
10. Click Give Access. For security, you will be prompted to re-enter your Facebook password to confirm the change.
11. The person you invited will receive a notification to accept their new role. Their access will be pending until they accept.

How to Grant Page Access with Meta Business Suite

The most professional and scalable way to manage permissions is through Meta Business Suite. This is the standard for businesses and agencies because it keeps personal profiles separate from business assets and provides more robust controls. It also means you don't have to be "friends" with someone on Facebook to grant them access.

1. Go to business.facebook.com and sign in. Make sure you select the correct Business Account from the dropdown list on the left if you manage more than one.
2. In the menu on the far left, click the Settings gear icon at the bottom.
3. Under the "Users" section, click on People. This will show you a list of everyone who has access to your Business Account.
4. Click the blue Add People button in the top right.
5. Enter the work email address of the person you want to invite. Do not use your own email. This must be the email of the new user.
6. Next, assign them the role. You can choose "Employee" (the default and safest option) or "Admin" if they need god-tier control over the entire Business Account (very rare). For most cases, select Employee access and click Next.
7. Here, you will assign them access to specific assets in your Business Account. From the list on the left, select Pages. Choose the specific Facebook Page you want them to manage.
8. A list of permissions will appear on the right. Toggle the switches for the tasks you want them to manage (e.g., Content, Community Activity, Messages, Ads, Insights). To grant full Admin control over just that Page, toggle the "Full control" option at the bottom.
9. Click Invite. The individual will receive an email invitation to join your Business Account. Their access will be active once they accept the invitation and set up their profile.

Best Practices for Managing Page Access Securely

Sharing access is simple, but managing it wisely is vital for your brand's security. Keep these key principles in mind:

• Grant Least Privilege First: Always assign the most restrictive role that still allows the person to do their job. Don't make someone an Admin if they only need to schedule content (a Content Creator/Editor role is sufficient).
• Use Meta Business Suite for Teams: For any organization with more than one person managing social media, Business Suite is the way to go. It centralizes control over Pages, ad accounts, and Instagram profiles, and makes onboarding and offboarding clean and simple.
• Audit Your Page Roles Regularly: At least once every quarter, review everyone who has access to your Page. Remove anyone who is no longer working with you or doesn’t need access anymore. Former employees or agencies should be removed immediately upon project completion.
• Be Hyper-Selective with Admins: Limit the number of Admins on your Page to the absolute minimum - ideally just the business owner(s). Treat Admin access like the master key to your house. Every extra Admin you add is a new potential security vulnerability.

Final Thoughts

Sharing access to your Facebook Page is a straightforward process once you understand the permissions each role provides. By using the principle of least privilege and leveraging Meta Business Suite for team management, you can collaborate efficiently while keeping your business assets secure.

Managing team permissions is just one piece of the puzzle. Once everyone has the right access, you need a workflow that keeps everyone on the same page. That’s where we built Postbase to help. With our visual content calendar, everyone on your team can see what’s scheduled across all platforms, taking the guesswork out of collaboration. Team members can contribute content, help manage the unified inbox, and access analytics - all in one place, streamlining the entire creative process.