How to Share a Personal Post on a LinkedIn Company Page

Sharing a great post from a team member's personal LinkedIn profile to your company page is one of the quickest ways to humanize your brand and extend your reach. This simple tactic leverages genuine employee voices to build credibility in a way no corporate announcement can. In this guide, we'll walk through why this strategy is so effective, provide a clear, step-by-step process for sharing personal posts, and offer best practices to turn this small action into a powerful part of your content strategy.

Why Share Employee Posts on Your Company Page? The Strategic Impact

At first glance, reposting something a team member already shared might seem redundant. But when your company page amplifies a personal post, it's more than just a simple share - it’s a strategic move. By turning the spotlight on the people behind your logo, you unlock a host of benefits that build your brand from the inside out.

1. It Humanizes Your Brand

People connect with people, not logos. Your company page often speaks with a polished, formal voice. Sharing an employee's post provides a glimpse behind the professional curtain. It showcases the real individuals who make up your organization - their successes, insights, and personalities. This authenticity builds trust and makes your brand more relatable and approachable. A post about a complex project is good, but a repost celebrating the engineer who led it feels genuine.

2. It Taps into Authentic Third-Party Validation

When you say your company culture is great, it’s a talking point. When an employee posts an unprompted rave about their team or a recent company event, it’s social proof. Leveraging these authentic moments acts as third-party validation for your brand, employer value proposition, and company culture. It's an endorsement that carries far more weight than any perfectly crafted marketing message because it comes from a trusted, personal source.

3. It Dramatically Increases Your Reach

Your company page's reach is limited to its followers. However, when you share and tag an employee, you tap into their personal and professional networks. The original poster is likely to engage with your repost, which then broadcasts it to their connections, introducing your company page to a new, diverse audience who might not have followed you otherwise. It's a simple, organic way to expand your sphere of influence.

4. It Fuels Your Content Calendar with High-Quality Material

Maintaining a consistent content calendar can be a grind. By incorporating employee-generated content, you add a valuable and sustainable source of material to your schedule. Instead of brainstorming yet another high-level industry post, you can feature a team member’s sharp insights from a conference they attended or celebrate a certification they just earned. It diversifies your content mix while reducing the content creation burden on your marketing team.

5. It Boosts Team Morale and Recognition

Publicly recognizing an employee's contributions or expertise is a huge motivator. When the company page celebrates a personal achievement or a thoughtful professional post, it sends a clear message: "We see you, we value you, and we're proud of your work." This kind of visibility boosts morale, increases employee engagement, and fosters a culture where people feel appreciated and are encouraged to be brand advocates.

The Step-by-Step Guide to Sharing a Personal Post

Sharing an employee's post from your company page is straightforward when a Page Admin performs the action. LinkedIn's "Repost" feature makes this incredibly easy. Follow these steps to do it correctly and professionally.

Step 1: Get Your Company Page Ready

First, make sure you are an administrator of the LinkedIn Company Page you want to post from. When you hit "Repost," LinkedIn defaults to sharing from your personal profile. You will need to switch this to your company page.

Step 2: Find the Personal Post You Want to Share

Scroll through your feed or navigate directly to the team member's personal profile to find the specific post you want to feature. Identify content that aligns with your brand’s values, message, and professional standards. Think about posts that highlight expertise, celebrate a professional milestone, or showcase your company culture.

Step 3: Click the 'Repost' Button

Located at the bottom of every LinkedIn post is a set of icons for 'Like,' 'Comment,' 'Repost,' and 'Send'. Click on the Repost icon. A small menu will pop up offering two choices:

• Repost: This immediately shares the post to your feed without adding any commentary. Avoid this option when posting from a company page, as it adds no context.
• Repost with your thoughts: This is the option you want. It opens a new post window where you can add your own text above the original post.

Select ‘Repost with your thoughts.’

Step 4: Switch the Posting Profile to Your Company Page

This is the most important step in the process. At the top of the post creation window, you’ll see your personal profile picture and name. Click on your name, and a dropdown menu will appear listing all the company pages you manage. Select the correct company page from this list. The profile picture and name at the top should now change to your company's.

Step 5: Write Your Commentary (Add Value!)

Now, add your company’s perspective in the text box. This is your chance to add context and value. Don't just repeat what the original post said. Frame the conversation from your brand’s perspective.

Here are a few quick ideas:

• Celebrate a Win: “Incredible news! We’re so proud of our Senior Designer, @JaneDoe, for winning the [Awesome Award]. Jane’s creativity is a huge driver of our success, and this recognition is so well-deserved. Congrats, Jane!”
• Amplify an Insight: “A fantastic point here from our Head of Sales, @JohnSmith, on the future of AI in CRM. His passion for innovation is exactly what helps us stay ahead of the curve. What do you all think of his prediction?”
• Showcase Culture: “We love seeing our team thrive outside of work, too! Check out @MariaGarcia from our Finance team volunteering at [Charity Event]. It's a great reminder of the importance of community, one of our core values.”

Step 6: Tag the Original Poster and Any Relevant Stakeholders

Always tag the person who made the original post using the '@' symbol followed by their name. This ensures they get a notification and gives them proper credit. It also encourages them to engage with your repost, further extending its reach into their network. If their post mentioned other people, companies, or events, consider tagging them in your commentary as well.

Step 7: Choose Your Audience and Post

For company page posts, the audience will typically default to "Anyone." Double-check that all your commentary, tags, and formatting look correct, then click the "Post" button. The shared post will now appear on your company page's feed, with your commentary featured above the original person's post.

Best Practices: From Simple Sharing to Strategic Employee Advocacy

Knowing how to share a post is the first step. Turning that action into a consistent and impactful strategy requires a bit more thought. Follow these best practices to build a simple but powerful employee advocacy program.

Establish Clear Communication Protocols

Never share an employee’s post without their permission. While their LinkedIn content is public, using it for corporate purposes without a heads-up can feel invasive. Create a simple, low-friction system for this.

• Create an Opt-In System: Let team members know you're looking for great content to feature and ask who is comfortable with their posts being shared by the company page.
• Set Up a Submission Hub: A dedicated Slack channel (e.g., #linkedin-shoutouts) or a simple email alias makes it easy for employees to flag posts they're particularly proud of. This removes the guesswork for your social media manager and empowers your team.
• Rule of Thumb: When in doubt, ask first. A quick DM, “Hey, this is an excellent post, would you mind if we shared it on the main company page?” is always appreciated.

Choose the Right Posts to Spotlight

Not every personal post is right for the company page feed. Your goal is to find content that aligns with your brand's mission, values, and marketing objectives. Look for posts that fit into these categories:

• Thought Leadership and Industry Insights: Did an employee share a sharp analysis of a recent market trend or a powerful lesson from a project?
• Professional Achievements: Certifications, work anniversaries, promotions, speaking engagements, or awards are perfect for celebrating milestones.
• Event Participation: Team photos from a conference, trade show booth, or team-building event showcase your company's presence and culture.
• Positive Company Culture Moments: Posts about project collaborations, team lunches, or volunteering activities offer an authentic peek into your work environment.

Avoid sharing anything overly personal, controversial, or off-brand, even if it's getting great engagement on the personal profile level.

Add Meaningful Context, Every Time

A repost without any added commentary feels lazy. It misses the opportunity to connect the employee’s post back to the broader company narrative. Think of yourself as a brilliant curator. Your job isn't just to display the art (the employee’s post) but to provide the museum placard that explains its significance.

Ask yourself:

• Why is this post important to our company?
• How does this reflect our values or mission?
• What do we want our audience to take away from this?

The added commentary is your stamp of approval and the bridge between the personal and the corporate brand.

Integrate it into Your Official Content Strategy

Finally, treat Employee Generated Content (EGC) as a formal content pillar, not just a random filler post. Plan for it. Set a goal to share one employee post per week, for example. Featuring team members should be as integral to your content mix as announcing product updates or sharing blog posts. When done consistently, it becomes a distinct and powerful part of your brand's voice on LinkedIn.

Final Thoughts

Sharing your team's personal posts on your LinkedIn Company Page is a powerful way to bring authenticity, reach, and human connection to your brand's social presence. By following a clear process and focusing on adding valuable context, you can transform this simple action from a quick reshare into a cornerstone of your employee advocacy and content marketing efforts.

Keeping track of great team content and weaving it seamlessly into your schedule can be a challenge with disjointed tools. That’s why we designed the visual calendar in Postbase. We realized that our customers needed a single place to see all planned content at a glance, allowing them to drag and drop team spotlights right alongside official company announcements. By visualizing your entire strategy, you can make employee advocacy a structured, consistent part of your calendar, not just a reactive tactic.