How to Schedule Posts on LinkedIn

Scheduling your LinkedIn posts is one of the easiest ways to build a consistent, professional brand without chaining yourself to your desk. This guide will walk you through exactly how to schedule posts directly on LinkedIn, the limitations of its native tool, and how you can take your content strategy to the next level.

Why You Should Schedule LinkedIn Posts in the First Place

Before getting into the “how,” it helps to understand the “why.” Scheduling your LinkedIn content isn't just about saving time, it's a strategic move that directly impacts your professional brand and reach. Think of it as shifting from short-term tactics to a long-term content strategy.

• Consistency is Everything: The algorithm (and your audience) rewards consistency. When you show up regularly with valuable content, you stay top-of-mind and build authority in your niche. Scheduling eliminates the daily pressure of “what should I post today?” and prevents your feed from going silent when you get busy.
• Batch Your Work and Save Hours: The creative process rarely fits into neat 15-minute blocks. Instead of scrambling to write a post every day, you can dedicate one block of time each week to plan, write, and schedule all your content at once. This mental shift from "creator" to "editor" saves countless hours and reduces context-switching.
• Post at Peak Times - Even When You're Offline: Your audience isn't always online when you are. If your ideal connections are in a different time zone or most active during your dinner, scheduling ensures your content reaches them at the moment they're most likely to engage. You can publish consistently during peak windows without sacrificing your own time.
• Build a Thoughtful Content Narrative: A powerful LinkedIn presence tells a story. Scheduling allows you to map out your content themes versus single, disconnected posts. You can plan content pillars, build anticipation for a launch, or share a series of posts that guides your audience through a specific topic, creating a much more cohesive and impactful narrative.

How to Schedule Posts Directly Through LinkedIn (Step-by-Step)

LinkedIn has a built-in scheduling feature that's simple and effective for basic needs. The process is straightforward whether you're posting from a Personal Profile or a Company Page.

Scheduling a Post from Your Personal Profile

For individuals building their brand, LinkedIn’s native scheduler is a great starting point.

1. Start composing your post: Go to your LinkedIn feed and click on the "Start a post" box at the top.
2. Write your content: Craft your text, add your images or video, include relevant hashtags, and tag any people or companies. Make it engaging and value-packed.
3. Find the schedule icon: Look below the content creation box for a small clock icon. It's located next to the "Post" button.
4. Choose your date and time: Click the clock icon, and a scheduling window will pop up. You can select the date from a calendar and choose a specific time. LinkedIn will even suggest some optimal times based on when your audience is most active.
5. Schedule it: After selecting your date and time, click "Next" and then the "Schedule" button. That's it! Your post is now queued.

To view, reschedule, or delete your scheduled posts, click the clock icon again from the "Start a post" window, and you will see a link to "View all scheduled posts."

Scheduling a Post from a Company Page

The process is nearly identical for Company Pages, giving page admins the ability to create a consistent content flow for their brand.

1. Go to your Company Page: Navigate to the page you manage.
2. Start a post: Just like on your personal profile, click the "Start a post" box.
3. Create your content: Write the post, upload your media, add hashtags, and tag relevant accounts.
4. Click the schedule icon: At the bottom of the post creation window, find the clock icon.
5. Set the schedule: Select your desired publication date and time. Similar to personal profiles, LinkedIn offers suggestions for when to post.
6. Confirm your schedule: Hit "Next" and then "Schedule." Your company post is now in the queue.

On a Company Page, you can find your scheduled posts by going to the "Content" tab in your admin view and filtering for "Scheduled."

Limitations of LinkedIn’s Native Scheduler

While the built-in scheduler is handy for straightforward tasks, it has several limitations that become apparent as your content strategy grows more sophisticated. Many marketing professionals and creators find they quickly outgrow it.

• No Visual Calendar View: You can see your scheduled posts in a list, but you can’t see your content plan laid out on a visual calendar. This makes it difficult to spot content gaps, understand your posting cadence at a glance, or easily reschedule posts by dragging and dropping.
• You Can’t Edit Scheduled Posts: This is a major friction point. If you spot a typo or want to update a link in a post you’ve already scheduled, you have to delete the entire post and start over from scratch. This discourages long-term planning, as content needs can change.
• Limited Post-Type Support: Core features like polls or events can’t always be scheduled directly through the tool, forcing you to revert to manual, real-time posting for some of your most engaging content formats.
• One-by-One Scheduling Only: There is no way to bulk-upload or schedule multiple posts at once. Every single post must be created and scheduled individually, which can become tedious if you're planning content weeks in advance.
• LinkedIn-Only Functionality: If LinkedIn is part of a broader social media strategy that includes Instagram, X, TikTok, or Facebook, you’re still left managing those platforms separately. This defeats the purpose of centralizing your workflow.

Best Practices for a Winning LinkedIn Scheduling Strategy

A tool is only as good as the strategy behind it. Scheduling your content opens the door to creating a much more intentional and effective LinkedIn presence. Here’s how to make the most of it.

1. Understand the Best Times to Post

While there are general guidelines (like mid-morning on weekdays), the best time to post is when your specific audience is online. Dive into your LinkedIn analytics (on a Company Page) or pay close attention to when your posts get the most engagement. Experiment with different days and times and track your results. Tuesdays, Wednesdays, and Thursdays between 9 AM and 12 PM local time are often cited as a strong starting point.

2. Create a Balanced Content Mix

Avoid talking only about yourself or your company. A great rule of thumb is the 4-1-1 Rule popularized by Andrew Davis:

• Four pieces of content should be valuable, educational, or entertaining pieces from other sources that you curate and share with your perspective.
• One piece should be your own original, non-promotional content (like an article, a career insight, or an industry observation).
• One piece can be promotional (about your product, service, or company).

This mix establishes you as a helpful resource, not just a broadcaster, which builds trust and encourages followers to stick around.

3. Optimize Your Previews: Hooks and Visuals

When you schedule a post with a link, LinkedIn generates a preview. But don’t just accept the default. Customizing is vital for engagement.

• Write a Strong Hook: The first line of your post is everything. It needs to stop the scroll. Ask a question, state a bold opinion, or tease the value inside to make people want to read more.
• Use Compelling Visuals: Posts with images get significantly more engagement, and video performs even better. When scheduling, make sure your visual is high-quality, relevant, and eye-catching. Personal photos, short B-roll, and custom graphics often outperform generic stock images.

4. Leverage Hashtags Strategically

Using hashtags helps people discover your content. But instead of just dropping in dozens of random tags, be strategic. Use a mix of 3-5 relevant hashtags:

• Broad hashtags (like #marketing or #leadership)
• Niche hashtags (like #contentstrategy or #b2bmarketingtips)
• Branded hashtags (like #YourCompanyName)

This combination helps your post get both wide reach and targeted visibility among the right audience.

5. Plan for Engagement After Publishing

Scheduling is the first step, but the real magic happens in the conversation that comes after. When a post goes live, make it a priority to check back within the first hour to reply to comments. This signals to the LinkedIn algorithm that your post is sparking conversation, which can significantly boost its reach and visibility in the feed.

Final Thoughts

Scheduling content is a fundamental skill for building an effective professional brand on LinkedIn. Whether you use the native tool for simple needs or a more advanced platform to manage a comprehensive strategy, planning ahead is what separates professionals from amateurs.

As you scale your content strategy, you’ll find that a dedicated social media management tool transforms your workflow. We built Postbase to address the pain points we experienced with older platforms. With a clean visual calendar for planning, rock-solid reliability, and native support for modern formats like short-form video, it's designed for how people actually create content today. It helps you schedule great content without friction, so you can focus on building your brand.