How to Remove a Website from Your Instagram Bio

Ready to clear out your Instagram bio link? Whether you're rebranding, simplifying your profile, or just cleaning up an old URL, removing your website from your bio is a quick fix. This guide provides the clear, step-by-step instructions you need to get it done on both the mobile app and your desktop browser in just a few moments.

Why Remove or Change the Website Link in Your Bio?

Before jumping into the "how," let's quickly cover the "why." Your Instagram bio is an essential piece of digital real estate. It's often the first place new followers look to understand who you are and what you offer. Managing the single link you're allowed is a tactical part of your social media strategy. You might decide to remove your website for several smart reasons:

• A Campaign Has Ended: If your link was promoting a specific holiday sale, a limited-time offer, or a contest entry form, it becomes outdated the moment the campaign is over. Removing outdated links keeps your profile looking professional and current.
• You're Rebranding or Pivoting: A new brand identity often means a new website. Or maybe you've shifted your business focus entirely. Clearing out the old link is the first step toward reflecting your new direction.
• The Link is Broken: A 404 error is a bad first impression. If you discover your link is broken or leads to an old page, it's best to remove it immediately until you have a proper one to replace it with.
• You Want a Cleaner Look: For some brands, a minimalist aesthetic is everything. A bio without a link can feel clean and intentional, directing all the focus to your visual content on the grid.
• To Funnel Traffic Elsewhere: Perhaps your goal is no longer website clicks. You might want to temporarily link to a new YouTube video, an article where you were featured, or even adopt a "link in bio" tool to direct your audience to multiple destinations. This requires removing the old URL first.

Whatever your reason, keeping your bio updated sends a signal to your audience that you are active, attentive, and intentional with your brand's presence.

How to Remove a Website from Your Instagram Bio: The Step-by-Step Guide

The process is incredibly simple and takes less than a minute. Here’s how to do it on both the Instagram mobile app and through your desktop browser.

On the Instagram Mobile App (iPhone &, Android)

Most of us manage our Instagram accounts from our phones, so let’s start here. The steps are identical for both iOS and Android devices.

1. Open the Instagram App: Launch the app and make sure you're logged into the account you want to edit.
2. Go to Your Profile: Tap your profile picture icon, which is located in the bottom-right corner of your screen. This will take you to your main profile grid.
3. Tap "Edit Profile": Right below your bio text and follower count, you'll see the "Edit Profile" button. Tap it to access your profile settings.
4. Locate the "Links" Field: On the "Edit Profile" screen, you'll see fields for your Name, Username, Pronouns, Bio, and Links. You should find the field labeled "Links," which will show "1 link" or more if you have something there already. Tap on it.
5. Select and Remove the Link: Your current website link will appear. Tap on the link you wish to remove. On the next screen, you'll see an option in red text at the bottom that says "Remove link." Tap it, and a confirmation prompt will appear.
6. Confirm the Removal: Tap "Remove" on the pop-up confirmation. Your link will now be gone.
7. Save Your Changes: Tap the back arrow and then tap the blue checkmark (on Android) or "Done" (on iPhone) in the top-right corner to save your changes.

That's it! If you return to your profile, you'll see the website link is no longer there. Your bio will be clean, and the space will be ready for your next strategic link when the time is right.

On a Desktop Web Browser

If you manage your social media from a laptop or desktop computer, making this change is just as easy from Instagram's website.

1. Go to Instagram.com: Open your favorite web browser and navigate to Instagram.com.
2. Log In to Your Account: If you're not already logged in, enter your username and password.
3. Navigate to Your Profile: Click on "Profile" in the navigation menu on the left side of the screen.
4. Click "Edit Profile": Next to your username at the top of your profile grid, click the "Edit Profile" button.
5. Find the "Website" Field: In the editing menu, you'll see a dedicated field labeled "Website." Your current URL will be displayed in this text box.
6. Delete the URL: Click inside the text box, select the entire URL, and press the Delete or Backspace key on your keyboard to completely clear the field.
7. Submit Your Changes: Scroll down to the bottom of the page and click the blue "Submit" button to save your changes.

Your profile will refresh, and the website link will be gone. You've successfully updated your bio from your desktop.

Smart Alternatives After Clearing Your Bio Link

So, the space is now empty. But a blank space doesn't mean your work is done. An effective Instagram strategy involves being purposeful with every element of your profile. Consider these moves as your next step:

1. Add a Link-in-Bio Tool

Instead of just one link, why not have many? A "link in bio" tool creates a simple, mobile-friendly landing page where you can host multiple links to your website, blog posts, YouTube channel, affiliate products, or other social profiles. You simply put the one URL for this landing page in your bio, allowing your followers to choose their own adventure. It's a great evergreen solution that needs less frequent updating.

2. Feature a Timely, High-Priority Link

Your bio link is perfect for driving traffic to your most current and important content. Instead of a generic homepage, direct people to what matters right now. This could be your latest:

• Blog article or case study
• YouTube video or podcast episode
• Product launch page
• Registration form for an upcoming webinar
• Link to purchase tickets for an event

This strategy transforms your bio into an action-driving tool that supports your immediate marketing goals.

3. Intentionally Go Without a Link

This is a power move for certain types of creators and brands. By removing a link entirely, you make a statement that your Instagram presence is the main event. It encourages people to stay on the platform, engage with your posts, and watch your Stories. It can create an air of exclusivity and force followers to focus solely on the content you’re producing there. It's a bold choice that can work well for artists, photographers, and influencers building a strong in-app community.

4. Change Your Call-to-Action to DMs

For service providers, coaches, and consultants, generating conversations is more valuable than generating clicks. Instead of a link, use your bio to direct people toward action in your DMs. A call-to-action like "DM me 'GROW' for details on my coaching" or "Book a free consultation via DM" can be incredibly effective. It turns your bio into a lead generation machine that fosters personal connection from the very beginning.

Troubleshooting: Can't Seem to Remove Your Link?

Occasionally, you might hit a snag. It's rare, but technology can be fickle. If you're having trouble, here are a few things to try:

• Check Your Connection: A poor Wi-Fi or cellular connection can prevent changes from saving properly. Try again once you have a stable connection.
• Restart the App or Browser: The classic "turn it off and on again" works for a reason. Close the Instagram app completely (don't just leave it in the background) and relaunch it. If you're on desktop, refresh the page or even close and reopen your browser.
• Clear Your Cache: Both the mobile app and your desktop browser store temporary data. Sometimes, this can cause glitches. Clearing your app cache (on Android) or your browser cache can often resolve stubborn issues like this.

Final Thoughts

Removing the website link from your Instagram bio is a simple technical task, but it’s tied to a much bigger picture of your brand's social media strategy. Whether you're making way for a new campaign, tidying up a broken link, or adopting a minimalist look, keeping your profile current is a small action that signals professionalism and keeps your presence feeling fresh and relevant.

Knowing when a promotional link is no longer needed is a key part of staying organized. At Postbase, we designed our visual calendar to give you a bird's-eye view of your entire content plan across all platforms. That way, you can easily see when a campaign starts and ends, reminding you exactly when it's time to update that bio link. We focus on giving you a clear, reliable system for planning, scheduling, and engaging so you can spend less time guessing and more time building your brand.