How to Change a Website Link on Instagram

Your Instagram bio link is the single most valuable piece of digital real estate you own on the platform. It's the one place Instagram gives you to send followers directly off the app, and being smart about it can be the difference between a passive audience and an engaged community that visits your site, buys your products, and reads your content. This guide will walk you through not only the super-simple steps to change that link but also the strategic ways to use it to effectively grow your brand.

How to Change Your Website Link on Instagram: The Quick Guide

First, let's get the mechanics out of the way. Changing your website link is incredibly straightforward and takes less than a minute. The process is nearly identical whether you're on a phone or a computer.

On the Instagram App (Mobile)

This is where most of us manage our accounts day-to-day. The process is quick and simple.

1. Navigate to your profile page by tapping your profile picture in the bottom-right corner.
2. Below your bio and follower count, tap the Edit Profile button.
3. You'll see a field labeled Website. This is where your current link lives. Tap on it.
4. Delete the old URL and paste in your new one. Tip: Have the new link copied to your clipboard beforehand to make it even faster.
5. Tap Done (on iOS) or the checkmark icon in the top right (on Android) to save your changes.

That’s it! Before you walk away, always go back to your profile and tap on the new link to make sure it works correctly and loads the right page. A broken link is a missed opportunity.

On Your Desktop Computer

If you're working from your computer, the steps are just as easy.

1. Go to Instagram.com and log in to your account.
2. Click your profile picture in the top-right corner and select Profile from the dropdown menu.
3. Next to your username, click the Edit Profile button.
4. Look for the Website field on the profile settings page.
5. Clear out the old hyperlink and paste in your new one.
6. Scroll down and click the blue Submit button to save.

Just like on mobile, give your new link a test click to confirm everything is working as expected.

Why You Need a Strategy for a Single Link

Instagram's one-link-in-bio rule feels limiting, but it's also a powerful forcing function. It requires you to be disciplined and focused. Instead of overwhelming your audience with dozens of links, you have to prioritize what’s most important for your brand right now. Updating your bio link isn't just a maintenance task, it's a strategic marketing move. Your link should change as your business goals change.

Here are the most common and effective reasons to update that precious link:

• Promoting a New Blog Post: Just hit publish on an amazing new article? Your bio link is the best way to drive your most engaged audience straight to it. Update your bio text to something like, "👇 New on the blog: How to Plan a Week's Worth of Content" and point the link directly to that post.
• Launching a New Product or Service: This is a big one. If you're dropping a new product line or opening enrollment for a course, the last thing you want is for potential customers to have to search for it on your website. Send them directly to the product or sales page for a seamless buying experience.
• Driving Sign-Ups for a Lead Magnet: Building an email list is one of the smartest things you can do. Use your link to promote a free guide, checklist, webinar, or template. For example, a photographer might link to a "Free Posing Guide PDF" landing page to capture emails from aspiring models.
• Running a Limited-Time Sale or Promotion: If you're running a 48-hour flash sale, your bio link should point directly to the sale category page. Making it easy for people to take advantage of the offer can significantly boost conversions.
• Highlighting Press or a Portfolio Piece: Did you just get featured in a major publication or complete a landmark project? Use your link to build social proof by sending followers to the article or portfolio entry. This is fantastic for service-based businesses, freelancers, and creatives.
• Selling Tickets to an Event: Hosting a workshop, performing at a concert, or presenting at a conference? Your bio link should go directly to the page where people can buy tickets or register.

The "Link in Bio" Tool: Solving the One-Link Problem for Good

Switching your link for every promotion works, but it can become tedious. What about the people who saw a post from three days ago and are now looking for that link, not your new one? This is where "link in bio" tools come in. You've definitely seen them before in bios: services like Linktree, Beacons, Koji, or Campsite.

These tools solve the one-link problem by giving you a simple, mobile-friendly landing page where you can host multiple links. Instead of swapping out your bio link all the time, you set this landing page as your permanent link and simply update the links on that page.

Why a "Link in Bio" Tool is a Game-Changer

• Offer Multiple Choices: You can link to your newest blog post, your flagship product, your YouTube channel, and your email sign-up all at the same time.
• Better User Experience: Your followers can easily find what they're looking for, whether it's something you mentioned today or last week.
• Brand Consistency: Most tools allow you to customize the page with your brand colors, logo, and a profile photo, creating a cohesive experience.
• Analytics: You get insights into which links are being clicked the most, giving you valuable data on what your audience cares about.

Using one is simple: you set it up once, paste your unique URL into your Instagram bio, and manage your collection of links from the tool's dashboard. For most creators and brands, this "set it and forget it" approach is far more efficient in the long run.

Don't Forget About Links in Instagram Stories

While your bio link is your permanent traffic-driver, the Link Sticker in Instagram Stories is your go-to for timely, in-the-moment promotions. You can add a direct, tappable link to any story, and it's perfect for things that are time-sensitive.

Here’s how it works best:

• Daily Content Promotion: Use it to share a "link in story" for that day's new blog post, video, or podcast episode without having to change your main bio link.
• Flash Sales: Announcing a surprise sale? A story with a direct Link Sticker can create urgency.
• Affiliate Links: Linking to a specific product you're recommending is seamless with the Link Sticker.

Remember, stories disappear after 24 hours. For your most important, "evergreen" links - like your homepage, main shop page, or primary freebie - your bio is still the best and most reliable place.

Final Pro Tips for a High-Converting Bio Link

Simply having a link isn’t enough. You need to persuade people to click it. Here are a few best practices to get the most out of it.

1. Use a Clear Call-to-Action (CTA). Your bio text should explicitly tell people what to do and what they'll get. Don't just list your website. Guide them.
   • Bad: mycoolshop.com
   • Good: "✨ Shop our new summer collection ✨👇"
   • Good: "Get my FREE 5-day email course ⬇️"
2. Keep it Clean. If you're not using a link-in-bio service and your direct link is long and clunky (e.g., full of UTM codes), consider using a URL shortener like Bitly to create a cleaner, more trustworthy link.
3. Place It on a Separate Line. For readability, try to keep your bio text separate from the URL. Place the link on its own line after your CTA. This creates visual space and makes it easier to tap.

Final Thoughts

Changing your Instagram bio link is a simple task that takes only seconds, but the strategy behind when and why you change it is what unlocks serious growth for your brand. By aligning your link with your most important marketing priorities - and using tools like link-in-bio pages and Story links - you can transform your profile from a simple photo gallery into a powerful engine for traffic, leads, and sales.

That little link is a key connection point between your social media strategy and your business goals. At Postbase, we designed our platform's visual calendar with this big picture in mind. It helps you schedule your content across all platforms so you can see your entire sales campaign or content launch mapped out in one place. This makes it easy to remember when to update your bio link because you can clearly see when your promotional posts are going live, ensuring your call-to-action is always aligned with what matters most that day.