How to Merge Business Pages on Facebook

Trying to consolidate two Facebook Business Pages into one can feel like a high-stakes puzzle, but it's the best way to unite your audience and simplify your social media management. Having duplicate pages from old brand names, test accounts, or location-based experiments only splits your followers and confuses customers. This guide breaks down exactly how to merge those pages, walking you through the requirements you'll need to meet, the step-by-step process, and what to do if things don't go as planned.

Why Merge Facebook Pages? Weighing the Options

Before you start, it's smart to understand both the benefits and the potential downsides. While merging is often the right move, it's an irreversible decision, so going in with your eyes open is the best approach.

The Upside of a Single, Unified Page

• A Clear Brand Identity: The most significant benefit is reducing confusion. When customers search for you, they'll find one official page, not three different variations with outdated posts. This creates a single source of truth for your brand, ensuring everyone sees your latest content and messaging.
• Consolidated Audience and Social Proof: Merging combines the followers, likes, and check-ins from both pages. If you have one page with 1,000 followers and another with 2,500, the final page will have approximately 3,500 followers. This instantly boosts your social proof and makes your page appear more established and authoritative.
• Simplified Content Management: Managing one page instead of two (or more) is a huge time-saver. You have one content calendar to plan for, one community to engage with, and one set of analytics to track. This lets you focus your energy and resources more effectively instead of duplicating work.

What to Consider Before You Commit

• Content Disappears Permanently: This is the most critical detail to remember. All the posts, photos, videos, and comments on the page you merge (the "duplicate" one) will be permanently deleted. Only the followers and check-ins are transferred. If there's content you want to keep, you must back it up manually before starting the process.
• The Merge is Final: Once two pages are merged, there is no "undo" button. You cannot separate them again. It's important to be 100% certain about which page you want to keep as your primary page and which one you're okay with sacrificing.
• Temporary Audience Adjustment: Some followers from the merged page might be a little surprised to see a different page name in their newsfeed. It's a good practice to communicate the change both before and after the merge to ensure everyone knows they're in the right place.

The Pre-Merge Checklist: Requirements You Must Meet

Facebook has strict criteria for merging pages to prevent misuse. Your request will be automatically denied if you don't meet these requirements. Run through this checklist first to make sure your pages are eligible.

• You must be a full Admin on both pages. An Editor, Moderator, or any other role just won't cut it. You need full administrative permissions for both the page you want to keep and the one you want to merge.
• The pages must represent the same thing. You can't merge a page for a coffee shop with one for a car mechanic. The pages must be about the same brand, business, or entity. A merger is for consolidating duplicate or similar representations, not for combining two unrelated businesses.
• The page names need to be similar. Facebook's automated system looks for a close match in names. "Dani's Dog Grooming" and "Dani's Awesome Dog Grooming" is a great candidate for a merge. "Dani's Dog Spa" and "Awesome Grooming Services" will likely be rejected. If the names are too different, you should first try to update the name of one page to more closely match the other. After the name change is approved, you can then attempt the merge.
• The pages should have matching physical addresses, if applicable. If both of your pages have a physical location listed in the "About" section, make sure the addresses are identical. If one is slightly different or missing, edit it to match the other page perfectly before you start.

If you check all these boxes, you're ready to move on. If not, take the time to edit your page names or info and wait for those changes to be approved first.

How to Merge Your Two Facebook Pages: The Step-by-Step Guide

Once you've done your prep work, the actual merging process is fairly straightforward. For best results, complete these steps on a desktop web browser, not the mobile app.

Step 1: Decide and Designate Your Pages

First, be absolutely clear about which page you are going to keep and which page you are going to get rid of.

• The Master Page: This is the one you will keep. Its content, username, profile picture, and all other details will remain. It will absorb the followers and check-ins from the other page.
• The Duplicate Page: This is the one that will be deleted. Its followers and check-ins will be transferred over to the Master Page. Everything else - its posts, photos, albums, and its vanity URL - will disappear forever.

Choose the page with the better username (URL), more complete information, or the content you want to save as your Master Page.

Step 2: Prepare Your Pages (and Your Audience)

Before hitting the button, a little prep can save you headaches later.

• Backup Your Content: If there are any meaningful photos, videos, or posts on the Duplicate Page that you want to save, download them to your computer. Remember, this content will be gone forever once the merge is complete.
• Announce the Merge: It's a great idea to make a final post on the Duplicate Page letting followers know what's happening. A simple message works great: "Hey everyone! To keep things simple, we're merging this page with our main page, [Tag the Master Page]. You'll automatically become a follower there, so you won't miss any updates!"

Step 3: Access the Page Merge Tool

Facebook makes this part pretty easy. You don't need to dig through settings menus. Just go straight to the merge tool.

Simply navigate to this URL in your browser: facebook.com/pages/merge.

You may need to enter your password again to confirm your identity.

Step 4: Select Your Pages and Request the Merge

On the merge request page, you'll see two dropdown menus.

1. In the first dropdown, select the page you want to keep (your Master Page).
2. In the second dropdown, select the page you want to merge away (your Duplicate Page).
3. Click "Continue."

Facebook will then show you a final confirmation box. It will reiterate which page will be kept and which will be deleted. Double-check and triple-check that you have selected the correct pages. This is the point of no return. If it all looks correct, click "Request Merge."

Step 5: Post-Merge Cleanup

Facebook will review your request. In many cases, if all criteria are met, the merge can happen within minutes. In other cases, it might take a few days. You'll receive a notification when it's complete.

Once the merge is done, take a few minutes for cleanup:

• Welcome Your New Followers: Create a friendly post on your newly merged Master Page to welcome the audience from the old page. This helps orient anyone who might be confused.
• Check Your Username/URL: Sometimes the username from the kept page remains, and other times you might need to re-select it. Head to your Page settings to confirm the vanity URL (e.g., facebook.com/YourBusinessName) is exactly what you want it to be.
• Review Your Page Details: Take a look at your "About" section, pinned post, and call-to-action button to ensure everything is perfect. Treat it as a quick brand audit.

Troubleshooting: What to Do When Your Page Merge Is Denied

Sometimes, despite your best efforts, Facebook denies the merge request. The messaging can be frustratingly vague, but the issue is usually one of a few common culprits. Here's how to troubleshoot them.

Problem: "The names are too different."

The Fix: This is the most common reason for rejection. Your only path forward is to make the names more similar. Try editing the name of one of your pages to better align with the other. A good strategy is to change the name of the Duplicate Page to match the Master Page as closely as possible. You may have to wait a few days for the name change to be approved by Facebook before you can try the merge again.

Problem: "The pages are owned by different Business Managers."

The Fix: For Facebook to see the pages as belonging to the same entity, they both need to live inside the same Meta Business Account. If one page is in Business Account A and the other is in Business Account B (or not in one at all), you'll run into trouble. You need to log into your Meta Business Suite, claim ownership of both pages within the same account, and then re-attempt the merge.

Problem: "You can't merge a classic Page with a New Pages Experience Page."

The Fix: This is an increasingly common issue as Facebook transitions everyone to the "New Pages Experience." Historically, two "classic" Pages could merge easily. However, merging a classic Page with a new one (or two new ones) can be buggy or not allowed at all. Unfortunately, there isn't a direct workaround here. Your best bet is to wait and see if Facebook offers a migration path or updates its policies as the new experience becomes standard for everyone.

Problem: "An unexpected error has occurred."

The Fix: Sometimes, it's just a glitch. If you receive a generic error message, don't panic. The simplest solution is often to wait 24-48 hours and try again from a different browser or after clearing your cache. If the problem persists, you can try reaching out to Facebook Business Support, but be prepared for a potentially slow response.

Final Thoughts

Merging Facebook Pages is a decisive way to streamline your brand's online presence, combine your audiences, and make daily management much easier. By carefully preparing your pages and following the right steps, you can successfully consolidate your digital footprint into one powerful, unified profile.

Once you've simplified your presence down to a single page, the next step is keeping it simple to manage. We found that wrestling with complex schedulers and out-of-date tools made managing even one page a headache. With our tool, Postbase, we built a better way to handle our unified Facebook page alongside Instagram, TikTok, and other profiles - all from a single, clean dashboard. It helps us streamline our calendar planning, video scheduling, and community engagement so we can focus on building our brand instead of fighting our software.