How to Merge Facebook Pages

Ended up with two different Facebook Pages for your business? You’re not alone. Whether it was a test page that accidentally went live, duplicates created by enthusiastic team members, or an old page you lost access to and later recovered, managing multiple brand presences is a common headache. This guide provides a clear path to fix it, walking you through everything you need to know to merge your Facebook Pages - combining your followers into a single, unified home for your brand.

Should You Merge Your Facebook Pages? The Benefits of a Unified Presence

Merging Facebook Pages is a permanent move, so it's worth understanding why it’s often a smart one. When you combine duplicate or redundant Pages, you aren't just tidying up your digital footprint, you’re streamlining your entire social media strategy.

Here are the biggest benefits:

• Consolidate Your Audience: The most significant advantage is that all the people who have liked or followed both Pages are combined into one. No more splitting your audience between two places. This means when you post, your content reaches everyone at once, creating a larger, more engaged pool of potential customers.
• Simplify Your Marketing: Imagine cutting your posting workload in half. Instead of trying to maintain two distinct content calendars, you can focus all your creative energy on a single Page. This simplifies scheduling, analytics, and responding to your community.
• Improve Brand Clarity: Multiple Pages confuse customers. Which one is the official account? Where should they look for updates? Merging eliminates this confusion, presenting a clear, consistent, and professional brand identity. It also boosts your credibility and makes your business easier to find in Facebook search results.
• Preserve Your Reviews and Check-ins: When you merge Pages, the likes, ratings, reviews, and check-ins are preserved and combined. If your old or duplicate Page has great social proof, merging ensures you don't lose that valuable credibility.

The Pre-Merge Checklist: Are Your Pages Eligible?

Before you hit the "merge" button, Facebook has a few non-negotiable requirements you must meet. Getting these ducks in a row first will save you a lot of frustration. If the merge option isn't working for you, chances are one of these rules is the reason why.

Your Pages must:

• Represent the same thing. The Pages need to be about the same business, person, or organization. You can't merge a page for your coffee shop with one for your side hustle as a dog walker.
• Have similar names. Facebook’s system needs to see a clear link between the Page names. "Jen's Coffee House" and "Jen's Coffee" are good candidates. "Jen's Cafe" and "Super Coffee World" probably won't work. If the names are too different, consider renaming one Page to more closely match the other before you start the merge process. Wait a few days after renaming before attempting to merge.
• Share similar physical address information, if applicable. If you're a local business, add the same address to the "About" section of both Pages. This helps Facebook confirm they represent the same location.

And on the administrative side, you personally must:

• Be an Admin on both Pages. A lower-level role like Editor or Moderator won't cut it. You need full admin privileges for both the page you want to keep and the one you want to get rid of.

Important: Know What You Keep and What You Lose

This is probably the most critical part to understand. Merging is a one-way street. You will choose one Page to keep (the destination Page) and one to absorb (the source Page). The source Page will be permanently deleted after the merge.

Here’s a breakdown of what happens:

What is Kept and Merged:

• All likes and followers. People who follow both Pages will be consolidated. For example, if Page A has 1,000 followers and Page B has 500 followers (with 100 people following both), your new combined Page will have 1,400 followers.
• All check-ins and ratings. Social proof like star ratings will be combined onto the destination Page.

What is Permanently DELETED from the Source Page:

• All content. All posts, photos, videos, and Stories from the source Page will be gone forever. If there's anything important on that Page, download it before you start the merge.
• The username (vanity URL). The @handle and custom URL for the source Page will be deleted. The destination Page will keep its existing username.
• The profile picture, cover photo, and settings. The destination Page’s branding and settings remain untouched.

Rule of thumb: Choose the Page with the better content, settings, and username as your destination Page - the one you'll keep. Use the other Page as the source.

Your Step-by-Step Guide to Merging Facebook Pages

Alright, you've gone through the checklist and you're ready to get this done. The process itself is surprisingly straightforward now that Facebook has moved this function into the central Meta Business Suite.

Here’s how to do it using the current method:

Step 1: Access the Merge Tool in Meta Business Suite

For a long time, the only way to merge pages was with an easy-to-find but often buggy tool. The most reliable method today is through Meta Business Suite.

1. Navigate to Meta Business Suite.
2. In the bottom-left corner, click Settings (the gear icon).
3. Under the “Business Assets” section, choose Business Settings.
4. In the left-hand menu, navigate to Accounts >, Pages.
5. At the top of the Pages list, you should see three dots (...) for 'More'. Click that and then select Merge Pages. (If this is not showing, it can sometimes be found buried under a different setting, but it is typically a main function of the business setting controls).

You can also try accessing the classic merge tool directly by visiting: www.facebook.com/pages/merge. You will need to be logged into your personal profile with admin access.

Step 2: Select Your Source and Destination Pages

Now you'll see a screen asking you to select two Pages. This is where your pre-merge planning comes in handy.

• Source Page: This is the Page you want to merge from. It’s the duplicate or older Page that will be absorbed and ultimately deleted.
• Destination Page: This is the Page you want to merge into. It's your main, official Page that you want to keep.

Be extremely careful here. Double-check that you've selected the correct Page to keep. After you select each one from the dropdown menus, Facebook will show you a confirmation summary.

Step 3: Review the Information and Confirm the Merge

Facebook will provide a final warning, reminding you which Page will be merged and deleted. It will summarize the number of likes that will be moved over and reiterate that the content from the source Page will be lost. Read this carefully. If everything looks correct, click the “Request Merge” or “Confirm” button.

Step 4: Wait for the Magic to Happen

And that's it! You've submitted the request. The merge is not always instantaneous. Facebook states it may take a few days to process, particularly for pages with large followings. You should receive a notification once the merge is complete.

During this time, the source Page will be temporarily unpublished, making it invisible to the public. If the merge is successfully completed, that Page will then be permanently deleted.

Troubleshooting: Common Merge Problems and Why They Happen

Sometimes, in spite of your best efforts, Facebook will say no. Let's look at the common reasons why a merge request fails and what you might be able to do about it.

"An error has occurred. Pages cannot be merged."

This generic message usually means you've failed one of the primary eligibility checks.

• Page Names Aren't Similar Enough: This is the most common reason. Edit the name of one of your pages to better match the other one. Go to the Page's Settings >, General >, Name >, Edit. You'll have to wait for the name change to be approved (which can take a few days) before you can attempt to merge again.
• You Aren't the Admin: Make sure you have the Admin role assigned to your personal profile. Double-check your page roles under Settings >, Page Roles.
• The Pages Have Different Addresses: Ensure the physical address (if you have one) is identical on both Pages. Don’t forget other contact info like phone numbers and websites as that can factor into the automated check.
• The Pages are part of different Business Manager accounts: Both Pages ideally should be housed in the same Meta Business Manager. This helps Facebook see them as properties of the same organization.

The Merge Option is Greyed Out or Unavailable

If you can't even start the process, it's often because Facebook has already flagged one of your pages. This could be due to recent unusual activity or if one page is newly created. Sometimes, you simply have to wait a week or two for the option to become available.

What if the Merge is Denied?

If your request is denied, Facebook often doesn't give a specific reason. Your best bet is to go back through the eligibility checklist. Wait a week, make any necessary adjustments (like changing a Page name), and try again. Social media management often requires a bit of patience and persistence!

Final Thoughts

Merging your Facebook Pages is a decisive step toward creating a stronger, clearer, and more manageable brand presence. By combining your followers, you simplify both the customer experience and your own marketing workflow, allowing you to focus your energy on what matters most: creating great content for your single, unified audience.

Once you’ve got that one authoritative Page, keeping it active and engaging is the next big challenge. For years we've been running marketing teams and have experienced firsthand how clunky, overpriced legacy tools make managing social media harder than it needs to be. So we built Postbase from the ground up to be a simple, modern social media management tool. With one clear visual calendar to schedule content across all your platforms (including your newly merged Facebook page!), you can finally stop jumping between apps and get back to building your brand.