How to Add an Admin to a Facebook Page

Bringing a team member, freelancer, or marketing agency onto your Facebook Page is a significant step in scaling your brand's social media presence. This guide provides a clear, step-by-step walkthrough for adding an admin and other roles to your Page, explains what each permission level actually means, and shows you how to manage your team securely.

Understanding Facebook Page Roles (and Why Giving the Right Access Matters)

Before you make someone an admin, it’s worth taking a moment to understand the different levels of access you can grant. Facebook provides a range of roles designed to give people only the permissions they need to do their jobs. Granting someone "full control" when all they need to do is check your metrics is a security risk you can easily avoid. This is often called the principle of least privilege - granting the minimum level of access required.

Here’s a breakdown of the main permission levels you’ll see in the New Pages Experience:

Facebook Access vs. Task Access

When you invite someone, you'll first decide between two main types of access:

• Facebook Access: This is the higher-level permission. People with Facebook access can switch into your Page's profile on Facebook and manage it directly. They can post as the Page, comment, and access tools like Creator Studio and Meta Business Suite. This is for your core team members like social media managers, editors, and fellow admins.
• Task Access: This is a more limited permission level for specific jobs. People with task access cannot switch into the Page on Facebook itself. Instead, they manage their assigned tasks through other tools like Meta Business Suite or Ads Manager. This is perfect for specialists like advertisers, analysts, or community moderators who don't need full control over the Page's identity.

Permissions Tiers Explained

Once you choose Facebook or Task Access, you'll be able to fine-tune permissions. The names are pretty self-explanatory, but let’s look at what each job function typically gets access to.

• Admin (Full Control): This is the key to the kingdom. An Admin has "Full Control" and can do everything, including adding or removing other people (including you!), changing Page roles, viewing all financials and insights, and even deleting the page. Only give this role to people you absolutely trust, like a business co-founder. The person inviting someone to have full control must also have full control.
• Editor (Content, Messages &, Community Activity, Ads, Insights): This is the most common role for a social media manager. An Editor can create and delete posts, send messages as the Page, respond to comments, create ads, and view a Page’s performance insights. They cannot manage Page roles or settings. This gives them everything they need to manage the daily operations of the Page without giving them the power to lock you out.
• Moderator (Messages &, Community Activity, Ads, Insights): This role is tailored for community management. Moderators can respond to comments, delete inappropriate comments, remove and ban people, send messages, create ads, and see which admin posted what. They cannot create content for the Page. It’s the perfect permission set for someone whose job is solely to monitor and engage with your audience.
• Advertiser (Ads, Insights): As the name suggests, this role is for your ad specialist. An Advertiser can create, manage, and delete ads for the Page. They can also view insights to track how those ads are performing and see which admin created a post or comment. They have no ability to publish organic posts or moderate comments.
• Analyst (Insights): This is a view-only role. An Analyst can see Page performance, including metrics on reach, engagement, and audience demographics. They can also see who published posts. This role is ideal for stakeholders or marketing analysts who need to report on performance but shouldn't have any ability to edit or manage the Page.

How to Add an Admin to a Facebook Page (Desktop)

Facebook’s interface has shifted to what it calls the "New Pages Experience," where Pages function more like personal profiles. If your Page has made this switch, follow these steps to add an admin or another role from your computer.

1. Switch to Your Facebook Page: First, you need to be acting as your Page. In the top right corner of Facebook, click your profile picture, then click "See all profiles" and select the Page you want to manage. Your interface will switch, and you'll now be browsing and acting as your Business Page.
2. Go to the Professional Dashboard: Once you're managing as your Page, look for the "Manage" button near the top of your Page, just under the cover photo and Page name. You can also get there by clicking your Page's profile picture in the top right again and selecting "Professional Dashboard" from the menu.
3. Find "Page Access": Within the Professional Dashboard, look at the menu on the left-hand side. Scroll down until you find the "Your tools" section and click on "Page Access".
4. Invite a New Person: On the Page Access screen, you'll see two sections: "People with Facebook access" and "People with task access." To grant admin-level control, focus on the "People with Facebook access" section and click the "Add New" button.
5. Search for the Person: A pop-up will appear. In the search bar, type the name or email address of the person you want to add. Make sure you select the correct Facebook profile from the results that appear.
6. Assign Permissions: This is a very important step. You will see a list of permissions this person will get. To make them a full admin, you must toggle on the option that says "Allow this person to have full control." Read the warning carefully. If you only want them to be an editor or moderator, leave this toggle OFF and simply click "Give Access".
7. Confirm with Your Password: For security, Facebook will ask you to re-enter your personal profile password to confirm that you’re authorizing this change.
8. The Invitation is Sent: The person will now receive a notification inviting them to take on their assigned role for your Page. They must accept this invitation before they can access your Page. The invitation will expire in 30-31 days if it isn't accepted. Make sure you let them know to look for it!

How to Add an Admin to a Facebook Page (Mobile App)

Managing your Page on the go is essential. Here’s how to assign roles from the Facebook mobile app on either iPhone or Android.

1. Switch to Your Page Profile: Open the Facebook app. Tap the menu icon (three lines) in the bottom right (iOS) or top right (Android). At the top of the menu, you should see your personal profile picture. Tap the icon/arrow next to it to switch to your Page's profile.
2. Go to Your Page's Menu: Once you're acting as your Page, tap the menu icon again (your Page's profile picture) in the bottom right (iOS) or top right (Android). Next, go to the "Professional Dashboard," which is usually listed near the top.
3. Navigate to "Page Access": In the Professional Dashboard, scroll down until you see the "Tools" section, and tap on "Page Access".
4. Add a New Person: Just like on desktop, you'll see options for adding people with Facebook access or task access. Tap the "Add New" button next to "People with Facebook access."
5. Find and Select the User: Use the search bar to find the team member by their name or email address and tap on their profile when it appears.
6. Set Their Access Level: Review the permissions on the next screen. For full admin rights, toggle ON the option near the bottom that says "Allow this person to have full control." For lower permission levels, just tap the "Give Access" button.
7. Confirm and Send Invitation: The app will prompt you for your Facebook profile password to verify the action. Enter it, and the invitation will be sent.

How to Manage or Remove Someone's Page Access

Your team will change over time. It's just as important to know how to manage permissions and remove former employees or contractors as it is to add new ones. The process is simple.

• View and Cancel Pending Invites: If you've sent an invitation that hasn't been accepted yet, you can navigate back to the "Page Access" screen. You'll see the invitation listed as pending. You can click the three dots next to their name to "Cancel Invitation".
• Change Someone's Role: You can only change the access level for people with "Task Access". For someone with "Facebook Access," you typically need to remove them and re-invite them with the new, correct permissions.
• Remove Someone from Your Page: Go back to the "Page Access" settings. Next to the name of the person you want to remove, click the three-dot icon. An option to "Remove from Page" will appear. Click it, enter your password to confirm, and their access will be instantly revoked. It’s good practice to audit this list quarterly to ensure only current team members have access.

Final Thoughts

Adding an admin or other trusted roles to your Facebook Page is a straightforward process that unlocks great potential for team collaboration and helps you grow your brand more effectively. By understanding the different permission levels and carefully following these steps, you can delegate tasks confidently while keeping your account secure.

Once your team is in place, the next challenge is often keeping everyone’s work organized and aligned. At Postbase, we designed a social media platform that makes teamwork feel effortless. Our beautiful visual content calendar lets you and your team plan content across all your platforms in one view, while our unified inbox centralizes comments and DMs from everywhere. This prevents messages from getting missed and helps everyone work together without confusion. If you're ready for a smoother workflow, give Postbase a try.