How to Make Someone an Administrator on Facebook

Adding an admin to your Facebook Page is one of the most effective ways to scale your social media efforts, but finding the right settings can feel like a puzzle. This guide breaks down exactly how to make someone an administrator on your Facebook Page, clarifying the different roles you can assign and sharing essential tips for keeping your Page secure as your team grows.

Why You Need More Than One Admin on Your Facebook Page

Running a successful Facebook Page is a serious commitment. Between creating content, responding to comments, running ads, and analyzing performance, it's often too much for one person to handle. Assigning roles is about more than just checking tasks off a list, it's a foundational step for collaboration, security, and growth.

Sharing the Workload and Fostering Collaboration

Bringing team members or collaborators onto your Page allows you to divide and conquer. One person can focus on creating and scheduling a week's worth of content while another manages incoming direct messages and comment replies. A third might take responsibility for building ad campaigns and reporting on their performance. When everyone has the right level of access, your workflow becomes more efficient, content stays consistent, and your community gets the timely engagement it deserves. You're no longer a lone creative - you're a coordinated team.

Protecting Your Page Against Lockouts

Relying on a single administrator is a disaster waiting to happen. What if that person forgets their password and gets locked out of their Facebook account? What if they leave the company on short notice? Or, in a nightmare scenario, what if their personal account gets hacked? If they are the only one with full control, your entire business Page is compromised. By adding at least one other trusted person as a backup administrator, you create a vital safety net that allows you to regain control and keep your business running no matter what happens.

Scaling Your Efforts as Your Business Grows

As your brand expands, so will your social media strategy. You might hire a freelance graphic designer, a dedicated community manager, or an ad agency to scale your campaigns. Facebook's Page roles are specifically designed for this kind of growth. You can give a PR agency advertiser access for a short-term campaign or assign an analyst role to a team member who simply needs to pull monthly reports. These defined permissions let you delegate specific responsibilities without handing over the keys to your entire Page.

Before You Add an Admin: Understanding the Different Facebook Page Roles

Facebook doesn't just offer an on/off switch for Page access. It provides a spectrum of roles, each with its own set of permissions. Giving someone "full control" makes them an administrator with the power to do absolutely everything, including removing you from the Page. In most cases, a more limited role is a safer and smarter choice. The best practice is to always assign the role with the least amount of access necessary for the person to do their job.

Here's a breakdown of the roles you can assign:

Admin (Full Control)

This is the highest level of access and should be reserved only for business owners or highly trusted senior team members. Think of it as having the master key to your Page.

• Can manage all Page settings and information.
• Can assign, change, and remove Page roles for all other members (including other admins).
• Can publish content, send messages, respond to comments, and run ads.
• Can view all Page Insights and performance data.
• Warning: An Admin can remove other Admins. Only grant this level of access to people you trust completely.

Editor

The Editor role is perfect for your primary content manager or social media manager. They can handle daily operations without having the power to change fundamental Page settings or manage team access.

• Can publish and edit content as the Page.
• Can upload Stories and Reels.
• Can send messages from the Page's inbox and reply to comments.
• Can run ads and view Page performance.
• Cannot assign or manage Page roles.

Moderator

This role is designed for community managers or team members whose main job is to engage with your audience. They help keep the conversation healthy and responsive but can't post original content.

• Can respond to comments and delete unwanted comments on the Page.
• Can send messages to people from the Page inbox.
• Can create ads and view Page performance.
• Cannot create or publish posts as the Page.

Advertiser

Ideal for outside agencies, freelancers, or internal team members who focus exclusively on paid campaigns. They can manage the ads without touching your organic content or community interaction.

• Can create, manage, and delete ads for the Page.
• Can view Page Insights to measure ad performance.
• Cannot publish organic posts, respond to comments, or send messages.

Analyst

The Analyst role is for "view-only" access. It's great for stakeholders, executives, or data specialists who need to see how the Page is performing without having any ability to make changes.

• Can view Page Insights and see performance data.
• Can see which admin published a specific post.
• Cannot publish posts, interact with followers, or create ads.

How to Make Someone an Administrator on Facebook (Desktop Version)

Giving someone admin rights is a straightforward process from a desktop browser. Just follow these steps carefully.

1. Log in to Facebook and Switch to Your Page: First, navigate to the Facebook Page you manage. In the top right corner, click on your profile picture. A menu will appear where you can switch from your personal profile to "acting" as your business page. Make sure you are viewing Facebook as your Page.
2. Access the Professional Dashboard: Once you are on your Page's feed, look at the left-hand menu. Click on the "Professional Dashboard" link to open up your Page management tools.
3. Find Page Access: In the Professional Dashboard menu on the left, scroll down until you see the "Your Tools" section. Click on "Page Access." This is where you manage everyone who has permission to work on your Page.
4. Add a New Person: At the top of the Page Access screen, you'll see a section called "People with Facebook access." Click the blue "Add New" button next to this header.
5. Search for the User: A search box will pop up. Start typing the name or email address of the person you want to add. For them to appear, they usually need to have already liked your Page or be a friend of yours on Facebook. Select the correct person from the list.
6. Grant Full Control for Admin Access: After selecting the person, you'll see a screen that outlines what they can do. To make them a full Administrator, you must turn on the toggle switch that says "Allow this person to have full control." Facebook will show you a list of permissions this includes, such as removing people (including you) from the Page. Read this carefully before proceeding.
7. Confirm and Send the Invitation: Click "Give Access," and Facebook will ask you to re-enter your password to confirm this significant change. Once confirmed, an invitation will be sent to the person. They will receive a notification and must accept the invite before their new role becomes active. The invite will expire in 30 days if unanswered.

How to Add an Admin Using the Facebook Mobile App

If you prefer to manage your Page from your phone, the process is just as simple using the Facebook app.

1. Open the App and Go to Your Page: Launch the Facebook app and tap the menu icon (your profile picture and three horizontal lines) in the bottom-right corner. Tap the dropdown arrow at the top of the menu to switch from your personal profile to your business Page.
2. Navigate to the Professional Dashboard: Once you're viewing your Page, tap the menu icon again. This time, at the top of the menu, you'll see a prominent button for the "Professional Dashboard." Tap on it.
3. Locate Page Access: Scroll down through the Professional Dashboard until you find the "Tools" section. Tap on "Page Access" to continue.
4. Start the Invitation Process: Just like on desktop, tap the "Add New" button next to the "People with Facebook access" header.
5. Invite the New Admin: Search for the person by name or email, select them from the list, and on the next screen, toggle on the option for "Allow this person to have full control." Tap "Give Access," enter your password for confirmation, and the invitation will be sent.

Essential Best Practices for Managing Your Page Roles

Now that you know how to add an admin, it's just as important to manage those permissions responsibly. Here are some key practices to keep your Page secure and running smoothly.

Periodically Review Who Has Access

Don't let your list of admins and editors become outdated. Set a calendar reminder to review your Page roles every few months. If an employee has left the company, a contractor's project is finished, or an agency is no longer working with you, remove their access immediately. Keeping this list clean reduces your security risks significantly.

Assign The Minimum Required Permissions

Always default to giving someone less access rather than more. Does your designer just need to create ads? Give them Advertiser access, not Editor. Does a stakeholder just need to see performance metrics? The Analyst role is perfect. This "principle of least privilege" prevents accidents and minimizes potential damage if one of your team members' accounts is ever compromised.

Educate Your Team on Security Best Practices

Your Page's security is only as strong as the weakest link. Insist that anyone with access to your Page - especially Admins and Editors - enables Two-Factor Authentication (2FA) on their personal Facebook account. A hacker who breaks into an admin's personal account gains full control of your business Page. Educating your team on recognizing the signs of phishing scams and the importance of using strong, unique passwords is a non-negotiable part of modern brand management.

Final Thoughts

Adding an administrator to your Facebook Page is a crucial step for delegating tasks, protecting your digital assets, and building a collaborative team. Once you understand the different Page roles and the simple steps to assign them, you can confidently and securely grow your Page's management structure.

As your team grows, managing who posts what and responding to messages becomes more complex. At Postbase, we built our platform to solve this coordination problem with a beautifully simple visual calendar and a unified inbox for all your social platforms. It helps every team member, from admins to moderators, plan content together and manage community conversations in one centralized place, so you can collaborate effectively without getting in each other's way.