How to Log In to a LinkedIn Business Page

Trying to find the login page for your LinkedIn Business Page can feel like searching for a door with no handle. Here’s the secret: you don't log in to your page directly. You access it through your personal LinkedIn profile. This guide will walk you through the correct step-by-step process, troubleshoot the most common headaches you might encounter, and share best practices for managing page access securely.

The Most Important Thing to Understand: It's All Tied to Your Personal Profile

Before we get into the steps, let's clear up the biggest point of confusion. There is no separate username and password for a LinkedIn Business Page (officially called a LinkedIn Page). Your company's page is not a standalone account. Instead, it's an entity managed by one or more personal LinkedIn profiles that have been granted administrative-level access.

Think of it like being given the keys to a house. You don't have a special "house identity", you use your own key (your personal profile) to unlock the door and manage what's inside. If your personal profile hasn't been given the "keys" (admin access), you won't be able to open the door, even if you work for the company.

Understanding this concept from the start solves about 90% of all login issues people face. So, the first step is always the same: log into your own, individual LinkedIn account.

Step-by-Step: How to Access Your LinkedIn Business Page

Once you’re logged into the personal profile that has admin rights, getting to your page’s backend is straightforward. Here’s exactly how to do it.

Step 1: Log In to Your Personal LinkedIn Account

This part is simple. Go to www.linkedin.com and enter the email address and password associated with your personal profile. If you have two-factor authentication (2FA) enabled - which you absolutely should - you may need to enter a code from your authenticator app or SMS.

Make sure you are using the correct personal profile. If you have an old account from a previous job, that won't work unless the admin access was specifically granted to that profile.

Step 2: Find Your Pages to Manage

Once you’re on your personal LinkedIn home feed, you have two primary ways to navigate to your company’s page.

Method A: Using Your Profile Menu

• Look at the top navigation bar. On the far right, you'll see your profile picture with the word "Me" underneath it. Click this to open a dropdown menu.
• In this menu, look for a section called "Manage." Underneath it, you should see a list of the Company Pages you have admin access to.
• Click on the name of the page you want to access.

Method B: Searching for the Page Directly

• Use the search bar at the top left of LinkedIn.
• Type in the name of your company and find your official page in the search results.
• When you open the page, you'll see it from the member view at first. However, because you are an admin, you will see a prominent button that says "View as admin." Give that a click. If you don't see this button, your profile doesn't have the necessary access.

Step 3: Confirm You're in Admin View

After following either method, your screen will refresh, and you'll land on a different version of your LinkedIn Page. This is the admin dashboard view. You'll know you're in the right place because you will see a new set of tools on the left-hand side menu with options like:

• Content
• Analytics
• Activity
• Admin tools

From here, you can post updates, view analytics, respond to comments, and manage all aspects of your company's presence. You're officially "logged in."

Troubleshooting: "I'm Logged In, But Still Can't Access My Page!"

It's frustrating when you follow the steps and still hit a wall. Here are the most common problems and their solutions.

Problem #1: I’m in my personal account, but the page doesn't show up in my "Manage" list.

This usually means one thing: the specific personal profile you are logged into has not been granted admin rights to the page. You cannot grant access to yourself.

The Fix:

• Find a Current Admin: The easiest solution is to contact someone else at your company who you know is an admin (likely in the marketing department or leadership). They can follow a few simple steps to add you. They'll need to go to the page's Admin Tools > Manage admins > Add admin, and then search for your personal profile by name.
• Ask Around: If you don't know who the admin is, ask your manager or team. Often, it's a former employee, an external agency, or the person who first set up the page years ago.

Problem #2: The only person with admin access has left the company.

This is an urgent but solvable situation that happens all the time. Your company is effectively locked out of its own page because the "keyholder" is gone.

The Fix:

• Gather Your Proof: You will need to contact LinkedIn directly to reclaim ownership. Before you do, prepare documentation to prove your affiliation with the company. This can include a letter on company letterhead signed by a director, articles of incorporation, or other legal documents. Crucially, your request must come from an email address using your company’s domain (e.g., yourname@yourcompany.com, not a Gmail address).
• File a Request with LinkedIn Help: You will need to navigate to the LinkedIn Help Center and submit a request explaining your situation. State clearly that the sole admin is no longer with the organization. This process can take some time, so be patient, but it is the official route to regaining control.

Problem #3: I can’t remember my personal LinkedIn password.

This is an easy one. Since your page access is tied to your personal profile, you just need to reset your personal password.

The Fix:

• On the LinkedIn login screen, click the "Forgot password?" link.
• Enter the email address or phone number you used for your account.
• LinkedIn will send you a link or code to reset your password. Follow the instructions to create a new, secure password, and you'll be able to access your profile and your business page once again.

Best Practices for Securely Managing Your LinkedIn Page Access

Once you’re in, it’s worth setting things up to avoid future problems. A few proactive steps can save you enormous headaches down the road.

1. Have at Least Two Super Admins

The single biggest mistake companies make is having only one person with top-level access. What if that person goes on vacation, gets sick, or leaves the company? You’re locked out. Always assign the "Super admin" role to at least two trusted, long-term employees (like the company owner and the head of marketing).

LinkedIn offers different admin roles with varying permissions. Use them wisely:

• Super admin: Can do everything, including adding/removing other admins and changing settings. Give this role sparingly.
• Content admin: Can post content, comment, and view analytics. Ideal for most social media managers and marketers.
• Analyst: Can only view performance analytics. Perfect for stakeholders who need to see data but don't need to post.

2. Conduct Regular Admin Audits

Set a calendar reminder for every quarter or six months to review who has access to your page. Has anyone left the company? Has a contractor's project ended? Has an intern moved on?

Go to your Page's Admin tools > Manage admins and review the list. Removing former employees or partners is a simple but vital security step. It keeps your brand secure and ensures only current, authorized staff can speak on its behalf.

3. Enforce Strong Personal Account Security

If a hacker gains access to an admin's personal profile, they also gain access to your Business Page. Remind all page admins of the importance of basics like:

• Using a strong, unique password for their LinkedIn account.
• Enabling two-factor authentication (2FA) for an extra layer of protection.

Your company's digital front door is only as strong as the locks on the individual keyholders' doors.

Final Thoughts

In short, getting into your LinkedIn Business Page is less about a direct "login" and more about accessing it from the right control panel – your personal profile. By making sure your profile has admin rights and navigating through the "Me" menu or direct search, you can take control of your company's presence.

Juggling multiple business pages and all their content can feel overwhelming, even once you're logged in. We built Postbase to solve this, offering a clean, simple visual calendar to plan and schedule your posts across LinkedIn and all your other platforms. It takes the chaos out of managing a content strategy so you can focus on building your brand, not fighting with tabs and tools.