How to Give Access to a LinkedIn Business Page

Adding a new team member or agency partner to your LinkedIn Business Page shouldn't feel like navigating a maze. Delegating tasks is a sign of a growing brand, but it also raises important questions about who gets access and what they can do. This guide will walk you through the exact steps to assign different roles, clearly explain what each permission level means, and share practical tips for managing your Page's security effectively.

Why Assigning Roles on LinkedIn Matters

Giving full admin access to everyone who helps with your LinkedIn Page is like giving every new employee a master key to the entire office - it's unnecessary and risky. As your team grows, involving social media managers, content creators, freelance writers, or digital marketing agencies becomes essential. Each person has a specific job, and their access to your digital storefront should reflect that.

Properly assigning roles does two important things:

• It improves security. By granting the minimum level of access needed for someone to do their job (a concept known as the "principle of least privilege"), you drastically reduce the risk of accidental changes or malicious activity. If a content creator only needs to post updates, they don't need the ability to add or remove other admins.
• It creates clarity. When everyone knows their designated role, it eliminates confusion about who is responsible for what. Your analyst knows their job is to measure performance, not to respond to comments. Your content creator knows they can schedule posts but can’t launch ad campaigns. This streamlines your workflow and makes collaboration much smoother.

Before you tap that "Add admin" button, let's look at the different keys you can hand out.

Understanding LinkedIn Page Roles: Who Gets What Access?

LinkedIn offers several distinct roles, each tailored to a different set of tasks. Think of them as job titles within your LinkedIn Page's ecosystem. Handing out the right one keeps your Page secure and your team efficient. Here’s a breakdown of the main admin roles available.

Super Admin

This is the master key. The Super Admin has the highest level of access and can do absolutely everything on the Page. There must always be at least one Super Admin on a Page.

• What they can do: Post and manage content, view analytics, manage lead-gen forms, launch ad campaigns, edit the Page, and - most importantly - add, edit, and remove all other admins, including other Super Admins.
• Who this is for: The business owner, the founder, or the head of marketing. This role should be reserved for only one or two highly trusted individuals with ultimate responsibility for the brand's online presence. Too many Super Admins can create a security vulnerability.

Content Admin

The Content Admin is the daily driver of your LinkedIn strategy. They are responsible for keeping your Page active and engaging your community with fresh content.

• What they can do: Create and publish content (posts, articles, events, videos, jobs), manage comments, send invites to follow, and view all analytics.
• What they can't do: Edit the Page's "About" section or critical details, manage ad campaigns, or manage any admins.
• Who this is for: Your Social Media Manager, Content Marketing Specialist, or a trusted agency partner primarily responsible for content execution. This is the perfect role for team members who manage the day-to-day posting schedule.

Curator

The Curator role is a more limited content role, focused specifically on recommending content and viewing performance benchmarks.

• What they can do: Suggest content for Content Admins or Super Admins to post, view Content Suggestions for the Page, and see basic analytics to understand which recommendations are performing well. They can also see who is part of the Page's team.
• What they can't do: Post directly to the Page or manage comments. Their role is to find and suggest, not to publish.
• Who this is for: This is a great role for a creative agency partner, a dedicated researcher, or team members from other departments (like Sales or Product) who you want to empower to submit relevant industry news and thought leadership content for your social media manager to review and post.

Analyst

The Analyst is a view-only role, designed for people who need to measure performance without making any changes to the Page itself. They get a full look behind the curtain at your data and audience demographics.

• What they can do: View and export all analytics data, including visitor metrics, follower trends, and post performance. They can access every part of the Analytics tab.
• What they can't do: Post content, manage comments, or edit any part of the Page. Their access is strictly read-only.
• Who this is for: A marketing analyst, a reporting contractor, a data specialist on your team, or a stakeholder who just needs to see how the Page is performing without being involved in the day-to-day management.

A Quick Note on Paid Media Roles

If your LinkedIn strategy involves running paid advertising campaigns from your Page, you'll encounter a separate tier of permissions. When someone tries to create an ad associated with your Page, they will automatically request a paid-media-specific role. Super Admins can also grant these roles proactively. They include titles like Sponsored Content Poster, Lead Gen Forms Manager, and Landing Pages Admin, each giving specific access to run and manage different aspects of your ad campaigns. These roles are completely separate from the organic Page management roles described above.

How to Grant Access to Your LinkedIn Page: A Step-by-Step Guide

Ready to add someone new to your team? As a Super Admin, you can grant access in just a few clicks. It's a good idea to connect with the person on LinkedIn before you start, as you can only add a 1st-degree connection as a Page admin.

1. Navigate to Your Page: Go to your LinkedIn Company Page and make sure you're viewing it from the "Admin view." You'll see an admin-focused menu on the left side and "Admin tools" in the top right corner.
2. Open Admin Tools: Click on the Admin tools dropdown menu at the top right of your Page.
3. Go to Manage Admins: From the dropdown, select Settings >, Manage admins. This will take you to a dashboard where you can see everyone who currently has access to your Page.
4. Add a New Admin: Click the blue + Add admin button. A new window will pop up.
5. Search for Your Team Member: Start typing the name of the person you want to add in the search box. Because you can only add 1st-degree connections, only people in your direct network will appear.
6. Select Their Role: Once you've selected the person, a list of roles will appear. Choose the appropriate role from the list (Super Admin, Content Admin, Curator, or Analyst).
7. Save Your Changes: Click the Save button. The person you invited will receive a notification to accept the role. Once they accept, their access is official, and they will appear in your list of Page admins.

Reviewing and Removing Admin Access

People change roles, projects end, and agencies part ways. Managing who has access to your page isn't a "set it and forget it" task. Maintaining good digital hygiene means regularly reviewing your admin list and removing anyone who no longer needs access.

How to Review, Edit, or Remove an Admin:

1. Follow steps 1-3 from the section above to get to the Manage admins dashboard.
2. On this screen, you will see a complete list of all current admins and their assigned roles.
3. To edit a role, find the admin in the list and click the pencil icon. You can then select a new role for them and save the changes.
4. To remove an admin completely, find their name and click the trash can icon next to it. Confirm the removal, and their access will be revoked immediately.

Best Practices for Securely Managing Page Permissions

Knowing how to add and remove people is just the start. Following a few simple best practices will keep your Page secure and your workflow organized as your brand scales.

• Audit Your Admins Regularly: Mark your calendar to review your list of admins every quarter. Do these people still work for your company? Is their role still the same? Does this agency still manage your account? This quick 5-minute check helps you catch outdated permissions before they become a problem.
• Create a Clear Offboarding Process: Just as you would collect an employee's laptop or keycard when they leave, make revoking their LinkedIn Page access a mandatory step in your company's offboarding checklist. This is a critical security step that often gets overlooked.
• Limit Your Super Admins: Resist the temptation to make everyone a Super Admin for convenience. Keep this list as small as possible - ideally just two or three trusted individuals. Everyone else can likely perform their duties perfectly well with Content Admin or Analyst permissions.
• Don't Be Afraid to Use Analyst and Curator Roles: These more limited roles are fantastic for involving more people in your social media efforts without handing over posting privileges. Use the Analyst role to share data with stakeholders and the Curator role to crowdsource great content ideas from across your organization.

As your team grows, managing workflows across LinkedIn, Instagram, TikTok, and all your other social channels can feel like a full-time job. Juggling different permissions, content schedules, and comment threads across platforms is exactly the kind of chaos that slows you down. We built Postbase to fix this, giving your whole team one visual calendar and one unified inbox to plan, schedule, and engage without the headache. It’s a simpler way to collaborate and get a clear view of your entire social strategy in a single place.