How to Livestream Zoom on Facebook

Bringing your Zoom meeting or webinar to a bigger stage on Facebook is an absolute game-changer for reaching a wider audience. It transforms a private video call into a public broadcast, letting you connect with your community, share valuable content, and grow your presence in real-time. This guide will walk you through exactly how to livestream your Zoom sessions directly to your Facebook Page, Group, or Event, step by step.

Why Should You Livestream Your Zoom to Facebook?

Connecting Zoom to Facebook isn't just a neat tech trick, it's a smart strategy. When you broadcast your meeting or webinar, you immediately break out of the "Zoom room" and tap into the massive user base of the world's largest social network. It's a powerful way to maximize the impact of your content.

Here's why it's worth setting up:

• Expand Your Reach Instantly: Not everyone who wants to see your content will register for a Zoom link and download the app. By streaming to Facebook, you make your content accessible to anyone casually scrolling their feed on your Page or in a Group they already belong to. This simple change can take your viewership from dozens to hundreds or even thousands.
• Boost Real-Time Engagement: Facebook's a platform built for interaction. Viewers can react, comment, and share your livestream as it's happening, creating a dynamic, interactive experience. This live engagement signals to Facebook's algorithm that your content is valuable, potentially pushing it into more people's feeds.
• Create Evergreen Content: Once your livestream ends, it doesn't just disappear. Facebook automatically saves the full broadcast as a video post on your Page or in your Group. This video becomes a piece of evergreen content that people can watch, share, and comment on long after you've gone offline. You can even use it later for clips, Reels, or ads.
• Increase Accessibility and Inclusivity: By streaming on Facebook, you meet your audience where they already are. It removes barriers to entry and makes your event feel less formal and more like a community get-together. It's also a perfect solution for large-scale company announcements or community Q&As.

First Things First: Getting Your Accounts Ready

Before you hit "Go Live," you need to make sure both your Zoom and Facebook accounts are properly configured. This is a one-time setup that takes just a few minutes, but it's the foundation for a smooth broadcast. Skipping this part will stop you right in your tracks.

Check Your Zoom Account Level

To livestream, you need a paid Zoom account. The free, Basic account does not have this capability. You'll need one of the following plans:

• Pro
• Business
• Education
• Enterprise

If you're on a free plan, you'll need to upgrade before the livestreaming options will appear for you.

Confirm Your Facebook Permissions

You can't stream to just any Page or Group. You need to have the right permissions to go live.

• For a Facebook Page: You must be an Admin or Editor of the Page you want to stream to.
• For a Facebook Group: You must be an Admin of the Group. Member or Moderator roles usually don't have an adequate permission level.

Enable Livestreaming in Your Zoom Settings

This is the most important step! By default, livestreaming might be turned off in your account settings. You need to enable it from the Zoom web portal (not the desktop app).

Here's how to do it:

1. Go to the Zoom web portal and sign in to your account.
2. On the left-hand navigation menu, click Settings.
3. Within the Settings page, click on the In Meeting (Advanced) tab.
4. Scroll down until you find the option titled "Allow livestreaming of meetings."
5. Toggle this feature on (it will turn blue).
6. Once enabled, several checkboxes will appear. Make sure the box next to Facebook is checked. I recommend checking the "Custom Live Streaming Service" box, too, as it provides a super useful backup method we'll cover later.
7. Click Save.

Once you've done this, your account is ready to go, and you won't have to do it again unless you want to disable the feature.

How to Start Your Zoom Livestream to Facebook

With the setup done, you're ready for the main event. The process is pretty straightforward. You'll start your Zoom meeting first, and then from within the meeting, you'll initiate the connection to Facebook.

Step 1: Start Your Zoom Meeting or Webinar

Open the Zoom desktop client and start your scheduled meeting or webinar. Make sure your video and audio are working properly. It's often a good idea to have at least one other person in the meeting with you, ideally a co-host who can help manage things behind the scenes.

Step 2: Initiate the Livestream

In the meeting controls toolbar at the bottom of your Zoom window, click the More button (it looks like three dots ...).

From the dropdown menu, select Live on Facebook.

Your default web browser will automatically open and take you to Facebook, where you'll tell Zoom where to send the stream.

Step 3: Choose Your Facebook Destination

Facebook will ask you where you want to go live. This is where you connect your stream to a specific Page or Group.

Streaming to a Facebook Page

1. In the Facebook window, you'll see a section called "Post to." Under the dropdown, select Share to a Page you manage.
2. Choose the correct Facebook Page from the list that appears.
3. Give your livestream a compelling Title and Description. This is what people will see in their feeds, so make it interesting! You can include hashtags or tag other pages here.
4. Once you're ready, click the blue Go Live button at the bottom right.

Zoom will then prepare the stream. This can take anywhere from 10 to 20 seconds. Once it's connected, you'll see a notification in your Zoom meeting that confirms, "You are now livestreaming on Facebook." Your Facebook Page will now show a live video broadcast of your Zoom meeting.

Streaming to a Facebook Group

Streaming to a Group is almost identical to a Page, with one heads-up: the first time you do it, you might need to add the Zoom app to your Group's approved apps.

1. In the Facebook window, choose Share in a group from the "Post to" dropdown.
2. Select your Group's name from the list.
3. Give your stream a Title and Description.
4. Click Go Live.

Heads-up for first-time Group streamers: If you get an error message, it likely means you need to add the Zoom app to your Group. To do this, go to your Facebook Group >, click Group Settings on the left menu >, scroll down to Apps >, click the pencil icon >, click Add Apps >, search for "Zoom" and add it. After you do this once, you can stream to that Group anytime without issue.

Tips for a Flawless Livestream

Going live is more than just flipping a switch. The difference between a clunky broadcast and a professional one often comes down to a few small details. Taking a moment to prepare will make your audience's experience much better.

Have a Moderator for Comments

Trying to present on Zoom while simultaneously monitoring Facebook comments is a recipe for disaster. Assign a teammate to be the dedicated "Facebook Moderator." Their job is to:

• Welcome new viewers in the comments.
• Answer simple questions.
• Pass along relevant audience questions to the speaker(s) in Zoom.
• Post important links in the comments (e.g., a link to your newsletter or product).

Do a Rehearsal

Never let a high-stakes event be your first time trying this. Create a private, unlisted Facebook Group just for testing. A day or two before your event, do a full test run. Go live from Zoom to your private group to confirm that the audio is clear, the video is sharp, and the connection is stable. This 5-minute check can save you from a major headache.

Promote Your Livestream in Advance

Don't expect an audience to just show up. Build anticipation! Create promotional posts, send an email to your subscriber list, and create a Facebook Event to let people know when you'll be live. Building a little hype helps guarantee that people will be there waiting when the stream starts.

Engage with Both Your Audiences

Remember, you have two audiences: the people in the Zoom meeting and the people watching on Facebook. Make sure you acknowledge the Facebook viewers. A simple "Hello to everyone watching us on Facebook! Let us know where you're tuning in from in the comments" makes them feel included and boosts engagement.

How to Stop the Livestream

When your broadcast is over, you need to properly end the stream.

1. In your Zoom meeting controls, click the More (...) button again.
2. From the dropdown menu, select Stop Live Stream.
3. A confirmation prompt will pop up. Confirm that you want to stop.

This action only stops the broadcast to Facebook. Your Zoom meeting will continue running until you officially end it. This is handy if you want to have a private debrief with your panelists after the public part of the broadcast is over.

After you stop the stream, the video recording is automatically saved and published to the Facebook Page or Group where you were streaming. You can go back to this post later to edit the title or description, check views, and reply to any comments you missed.

Final Thoughts

Livestreaming Zoom to Facebook gives you a straightforward way to break out of a closed meeting and turn your presentation, interview, or team panel into a massive public event. By following these steps to connect the two platforms, you can grow your reach, connect with your community on their favorite platform, and create valuable video content that works for you long after the live event is over.

Once your livestream is finished and the video is posted on your Facebook Page, managing what comes next is just as important as the broadcast itself. Managing social can get chaotic, which is why we built Postbase. We designed our platform to make it simple to monitor comments on your newly posted video from our unified inbox, use our visual calendar to schedule follow-up promotional content, and track your livestream's performance - all in one place.

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