How to Link Another Instagram Account in Bio

Your Instagram bio is one of the most valuable pieces of digital real estate you own, and linking to another account is a powerful way to make it work harder for you. Whether you're promoting a different project, connecting your personal brand to your business, or acknowledging a collaborator, it’s a simple move with a big impact. This guide will walk you through exactly how to do it, the strategies behind each method, and the best practices to make your link a destination people actually want to visit.

Why Bother Linking to Another Instagram Account?

Before jumping into the "how," it’s helpful to understand the "why." Linking accounts isn't just about sharing a username, it’s a strategic move to direct your audience's attention. When you have a dedicated follower base on one account, you can leverage that trust to build another community. Here are the most common and effective reasons to link accounts in your bio:

• Connect a Personal Brand to a Business Account: As a founder, artist, or public figure, your audience often connects with you first. Linking from your personal page to your business account (e.g., "Founder of @CompanyBrand") creates a direct bridge, showing fans where to buy your products or see your professional work. It builds authenticity and funnels warm traffic directly to your venture.
• Promote a Side Project or Passion Account: Many content creators have multiple interests. Your primary account might be about your lifestyle, but you could have a separate one for your photography (@johndoe.photos), your pet (@adventuresofbuster), or a niche hobby. Linking to these side projects lets your core audience support your other passions.
• Give a Shout-Out to Your Team or Collaborators: A business account can feel more human by linking to the people behind the brand. For example, a marketing agency might link to the accounts of its lead strategists to showcase their expertise. Or, if you’ve co-founded a brand with a partner, linking to each other's profiles creates a cohesive and interconnected presence.
• Cross-Promote Different Brands You Manage: If you're an entrepreneur or social media manager with a portfolio of different brands, your bio is an opportunity for cross-pollination. An e-commerce store selling home goods might link out to its sister brand that sells pet supplies, capturing audience overlap and maximizing customer reach.

The Fast and Easy Way: The Direct @Mention Link in Your Bio

The most common and straightforward method for linking to another account is by adding a clickable @mention directly into your bio text. This makes the username a live hyperlink that users can tap to visit the other profile immediately. It’s simple, effective, and takes less than a minute to set up.

Step-by-Step: Adding an @Mention to Your Bio

Updating your bio is a quick process, and you can change it anytime. Here’s exactly what to do:

1. Open Your Instagram Profile: Launch the Instagram app and navigate to your own profile page by tapping your profile picture in the bottom-right corner.
2. Tap "Edit Profile": This button is located directly underneath your profile picture and follower count. Tapping it opens the screen where you can edit your name, username, pronouns, bio, and website link.
3. Find the "Bio" Field: Your current bio text is displayed in a multi-line box. Tap inside this box to start editing.
4. Type the @Username: Simply type the at symbol (@) followed immediately (with no space) by the username you want to link. For example, if you want to link to an account called "plantparadise," you would type @plantparadise.
5. Confirm it Becomes a Link: As you type, Instagram should automatically recognize the username and make it interactive. Once you save your bio, pull up your profile to confirm the mention is a blue, tappable link.
6. Save Your Changes: After adding the @mention, tap the checkmark or "Done" button (this may vary by device) at the top-right corner of the "Edit Profile" screen to save your new bio.

Pros and Cons of the @Mention Method

While this method is incredibly simple, it's worth weighing its advantages and limitations.

Pros:

• Extremely Simple: No extra tools or steps are required. Anyone can do it in seconds.
• Highly Visible: The link is right there in your bio text, impossible for visitors to miss as they read about you.
• Drives Organic Discovery: It’s a natural way to tell visitors, "Hey, I'm associated with this other cool thing," encouraging them to check it out.

Cons:

• Limited to Your Bio's Character Count: Every @mention eats into your 150-character bio limit, leaving less room for you to describe who you are and what you do.
• Can Look Cluttered: Adding more than one or two @mentions can make your bio feel spammy or confusing. Stick to the most important connection.
• Doesn't Use the Official "Link" Slot: This method adds a link *within* your bio text, but it’s separate from your dedicated "Website" link. So while useful, it doesn't give you a central hub for multiple external links.

The Strategic Way: Using a "Link-in-Bio" Service

What if you need to link to more than one Instagram account? Or perhaps you want to link to another Instagram profile *and* your website, your latest YouTube video, and your online shop? Listing multiple @mentions will overwhelm your bio. This is where a "link-in-bio" tool becomes your best friend.

Services like Linktree, Beacons, or bio.link allow you to create a simple, mobile-friendly landing page that houses all of your important links. You then put the single link for this landing page in your Instagram bio’s "Website" field. This turns your one allowed link into a gateway to everywhere else you want to send your audience.

When a Link-in-Bio Tool Is the Smarter Choice

This approach offers much more flexibility than a simple @mention. It's the right move if:

• You need to link to multiple Instagram accounts (e.g., your co-founders, all the brands in your portfolio, your personal and professional pages).
• You want to simultaneously promote another Instagram account alongside other resources like your blog, portfolio, or a sales page.
• You want to give your followers organized choices, separating promotional links from personal ones.
• You want analytics on your links to see which ones people are actually clicking. Most link-in-bio services provide basic click data, giving you valuable insight into what your audience cares about.

How to Set Up a "Link in Bio" Page

The process is similar across most platforms. Here are the general steps:

1. Sign Up for a Service: Choose a popular link-in-bio platform and create an account. Many offer free plans that are perfect for getting started.
2. Build Your Landing Page: Add links using the tool's editor. For each link you want to add, you'll need the title you want displayed (e.g., "Follow Our CEO's Page") and the full URL to the Instagram profile (e.g., https://www.instagram.com/username/).
3. Customize the Appearance: Personalize your page with your brand colors, profile photo, and a short bio to make it feel like a natural extension of your Instagram profile.
4. Organize and Prioritize: Place your most important links - like the primary Instagram account you want to promote - at the top for maximum visibility.
5. Grab Your Custom URL: Once your page is ready, the service will provide you with a single, unique URL (e.g., linktr.ee/yourname). Copy this link.
6. Add it to Your Instagram Bio: Go back to Instagram and tap "Edit Profile." In the "Website" field, paste your new link-in-bio URL.
7. Save and Test: Save the changes and visit your profile. Tap the link in your bio to make sure it opens your new landing page correctly and all the links on it work as expected.

Best Practices: Make Your Bio Link Irresistible

Simply adding a link isn't enough, you need to motivate people to click it. Your bio should tell a story, and the link should be the obvious next step in that story. Here are a few tips to optimize your links for more engagement.

Give Context and a Call to Action

Don't just drop an @mention without explaining what it is. Give your audience a reason to be curious. Frame the link with a clear description and a subtle call to action.

Good Examples:

• 💡 Building my dream company at @AwesomeWidgetCo
• ✍️ My writing journey & personal thoughts → @AuthorLife
• 📸 Check out my creative director's work @ArtistName
• 👇 Join our community & shop our latest drops: [your linktr.ee URL]

Check the Destination Account First

Sending your followers to another profile is a recommendation, and you want to make a good impression. Before you link an account, make sure its profile is complete and active. A barren profile with no posts or a confusing bio will cause brand new visitors to immediately bounce, wasting the click you worked hard to get.

Keep It Clean and Focused

Your bio has limited space. A single, focused @mention or a well-organized link-in-bio is much more effective than a bio crammed with too many links. For @mentions, one is often enough. If you genuinely need to link two accounts (e.g., a co-founder and a business), make sure the rest of your bio is concise. For anything more than that, a link-in-bio tool is the only way to go.

Use Emojis to Guide the Eye

Emojis aren't just for decoration, they are visual cues that can direct attention. Simple finger-pointing emojis (👇, 👉) or relevant icons (💼 for a business, 🛍️ for a shop) placed right before your link can significantly increase its visibility and draw your followers' eyes exactly where you want them to go.

Final Thoughts

Effectively linking to another Instagram account from your bio comes down to two main options: the quick and direct @mention for a single prominent shout-out, or a dedicated link-in-bio URL for when you need to share multiple destinations. Both are powerful tools for guiding your audience, creating connections between your brands, and building a more integrated social media presence. Choose the method that best aligns with your goals and make sure to give your followers a clear reason to click through.

Tying your various social presences together is fundamental to cohesive brand management. When managing multiple accounts - perhaps the very ones you're linking between - the daily juggle can feel overwhelming. That’s why we built Postbase. In a single spot, you can handle the planning, scheduling, and engagement for all your pages. Seeing your content calendar visually for every account or answering comments from one inbox helps turn what feels like chaos into a clear, manageable strategy. It helps you stay focused on creating great content, not just switching between tabs.