How to Add Multiple Links in TikTok Bio

That single link in your TikTok bio is some of the most valuable real estate you have online. But when you need to promote your new YouTube video, your online shop, your other social profiles, and your affiliate links, that one spot feels impossibly small. This guide will show you exactly how to add multiple links to your TikTok bio, turning that single click into a gateway for your followers to connect with everything you do.

Why One Link Just Isn't Enough

Before we get into the "how," let's quickly cover the "why." In an ideal world, TikTok would let us list all our important URLs directly in our profile. But since they don’t, creators, brands, and marketers have to get creative. A single bio link forces you to choose between your different goals. Do you send followers to your latest blog post or your Etsy shop? To your Instagram or your new podcast episode?

By using a "link in bio" solution, you eliminate this problem. Instead of choosing one destination, you send visitors to a simple, mobile-friendly landing page that houses all of your important links. This transforms your TikTok profile from a simple content hub into a powerful tool for:

• Driving sales: Link directly to products, services, or your ecommerce storefront.
• Growing other platforms: Funnel your TikTok audience to your YouTube, Instagram, X, or email newsletter.
• Generating affiliate revenue: House all your favorite affiliate links for products you recommend in your videos.
• Promoting content: Share your latest blog post, podcast episode, or press feature.

Basically, it’s about making it as easy as possible for your engaged audience to take the next step with you, whatever that step may be.

The Easiest Method: Using a "Link in Bio" Tool

The most popular and straightforward way to add multiple links is by using a dedicated "link in bio" tool. These services create a simple, clean landing page where you can compile all your URLs under one primary link. Think of it as a digital business card for your audience.

While there are many options out there like Linktree, Beacons, and Koji, they all operate on the same basic principle. They give you a unique URL (e.g., linktr.ee/yourusername) that you place in your TikTok bio. When a user clicks it, they're taken to your custom page with all your different links displayed.

Your Step-by-Step Guide to Setting Up a Link Page

Getting your link page up and running is fast and usually free. Here’s how you can do it in just a few minutes.

Step 1: Choose Your Tool and Sign Up

Pick a service that fits your style. For most people, the free tiers of the popular tools offer more than enough functionality. Head to their website and sign up using your email or by connecting a social account. You'll be asked to choose a username - try to make it the same as your TikTok handle for brand consistency.

Step 2: Customize Your Page's Appearance

Before adding links, give your page some personality. You don’t need to be a designer to make it look good. Most tools let you:

• Upload a profile picture (use the same one as your TikTok).
• Choose a color scheme or theme that matches your brand.
• Write a short bio or description.

The goal is to create a seamless experience. When someone clicks from your TikTok profile, the landing page should feel like an extension of your brand, not a generic, disconnected page.

Step 3: Add Your Links

Now for the main event. Start adding your links. This process is usually very intuitive - you'll see an "Add Link" button. For each link you add, you’ll typically input two things:

1. The URL: The full web address you want to send people to.
2. The Title: The text that will appear on the button. Make this clear and action-oriented.

For example, instead of just pasting a raw YouTube URL, title it "Watch My Latest YouTube Video" or "Subscribe to My Channel." Instead of an Amazon link, try "My Favorite Skincare Products."

Consider adding links to:

• Your other social media profiles (Instagram, X, YouTube, Threads)
• Your website or blog
• Affiliate links (Amazon Storefront, LTK, etc.)
• Specific product pages
• Your portfolio or resume
• Sign-up pages for your newsletter or a free resource

Once you’ve added your links, you can usually drag and drop them to reorder. Place your most important or timely links at the top so they’re the first thing people see.

Step 4: Grab Your Unique URL

After your page is set up, the tool will provide you with a single, unique URL (like beacons.ai/yourusername). This is the golden ticket. Copy this URL to your clipboard - you’re ready to add it to TikTok.

How to Add Your New URL to Your TikTok Bio

Now that you have your all-in-one link, you need to place it in your TikTok profile. Before you do, there’s one important requirement you need to know about.

The Catch: You Need a Business Account

To have a clickable "Website" field in your TikTok bio, you must switch your profile to a Business Account. Personal accounts do not have this feature. The good news is that switching is free, easy, and gives you access to other helpful features like analytics and Creator Hub resources.

The only potential downside is that Business Accounts have a more limited library of commercially licensed sounds. If trending audio is the backbone of your content strategy, this is something to consider. However, for most brands and creators looking to drive traffic and business goals, the trade-off is well worth it.

How to Switch to a TikTok Business Account

1. Open the TikTok app and go to your profile page.
2. Tap the hamburger menu (three horizontal lines) in the top-right corner.
3. Tap on "Settings and privacy."
4. Select "Account."
5. Tap on "Switch to Business Account" and follow the on-screen prompts. You’ll be asked to choose a category that best describes your account.

That's it! Your account is now a Business Account, and the "Website" field will appear in your profile editor.

Placing the Link in Your Profile

With your Business Account active and your link-in-bio URL copied, the final step takes just a few seconds.

1. Go to your TikTok profile and tap the "Edit profile" button.
2. Look for the "Website" field (it should be right under your bio).
3. Paste your unique link-in-bio URL into this field.
4. Tap "Save" in the top-right corner.

Your link will now appear proudly in your bio, ready for your followers to click. Be sure to test it to make sure it directs to your landing page correctly.

Best Practices for an Effective Link Page

Getting the link in place is half the battle. Making sure it’s effective is the other half. Here are a few tips to optimize your link-in-bio page for maximum clicks and conversions.

• Less is More: Resist the urge to add 30 different links. Too many choices can lead to decision paralysis, where a user gets overwhelmed and clicks nothing. Stick to your top 5-7 most important links.
• Use Clear Link Titles: Your link titles should be self-explanatory. Instead of "Click Here," use "Shop My New Collection" or "Follow Me on Instagram." Clarity beats cleverness.
• Keep Branding Consistent: Use the same profile picture, colors, and overall vibe as your TikTok profile. This builds trust and feels familiar to your audience.
• Guide Your Audience: Don't just place the link and hope people find it. In your videos, use a call-to-action like, "Check out the link in my bio for all my recommendations!" or "I linked the full tutorial in my bio."
• Prioritize and Update: Regularly update your links. If you have a timely promotion or a new piece of content, move that link to the very top of your list to give it the most visibility.

Bonus Strategy: Your Own Website Landing Page

If you already have a website on a platform like WordPress, Squarespace, or Wix, you don't necessarily need a third-party tool. You can create your own link-in-bio page directly on your site.

Simply create a new page (e.g., yourwebsite.com/links), design it with a mobile-first layout using buttons for each of your key links, and then use that URL in your TikTok bio. This approach is great for keeping all of your traffic on your own domain and gives you complete control over the design and analytics.

Final Thoughts

Turning your single TikTok bio link into a multi-link gateway is one of the most effective ways to monetize your audience and grow your brand across the web. By using a simple link-in-bio tool and switching to a Business Account, you can guide your followers to all the places where they can engage with you further.

Of course, driving traffic to that link starts with consistently posting great content. With all your accounts connected, it can get tricky to manage a packed content calendar. That’s why we built Postbase from the ground up for today's social media. You can use our visual planner to lay out your entire TikTok and cross-platform strategy, schedule your videos in advance, and see what’s working with clean analytics - all so you can focus more on creating and less on the manual work.