How to Link a Company in a LinkedIn Post

Tagging a company on LinkedIn is a simple action that can dramatically boost your post's visibility and professional credibility. It’s one of those small details that separate a post that just sits there from one that gets seen, shared, and noticed by the right people. This guide will show you exactly how to link a company in a LinkedIn post, why it's so important for your professional brand, and give you some best practices to get the most value out of every single tag.

Why Tagging a Company on LinkedIn is a Game-Changer

Before we get into the "how," let's quickly cover the "why." Linking a company isn't just about creating a blue clickable link, it’s a strategic move that can have a serious impact on your content's performance and your professional network. When you understand the benefits, you'll start looking for opportunities to do it in a smart, authentic way.

It Boosts Your Reach and Engagement

This is the most immediate benefit. When you tag a company, your post doesn't just show up to your own network. LinkedIn's algorithm may also show it to people who follow that Company Page. Think about it: if you tag a company like Adobe, which has millions of followers, a small fraction of their audience seeing your post is still a massive increase in potential viewers. Furthermore, the company's social media managers receive a notification, increasing the chance that they might like, comment on, or even reshare your post to their official page. That’s how a simple post can go from a few hundred views to thousands.

It Strengthens Professional Relationships

Business is built on relationships. Tagging a partner, client, or supplier is a public form of professional courtesy. It’s a virtual high-five that says, "We value our collaboration with you." This kind of positive reinforcement builds goodwill and keeps your business relationships warm. Whether you're celebrating a successful project with a client or thanking a partner for their support, a public mention goes a long way. It shows you’re a team player who is happy to share the spotlight.

It Adds Context and Credibility to Your Content

Tagging adds a layer of authority to your posts. Writing about a marketing trend you're seeing? Mention the tools you're using by tagging companies like Moz or SEMrush. Sharing takeaways from a conference? Tag the event organizer and key speakers' companies. Referencing a statistic from a research paper? Tag the firm that published it, like Gartner or Forrester. These links act as instant citations, backing up your claims and showing your audience that you’re well-informed and connected within your industry.

It Gets You on the Company's Radar

Every time you tag a company, its page administrators get a notification. This is a quiet but effective way to get noticed. Are you a job candidate who loves the company’s culture? Meaningfully engage with their content and tag them in a relevant post about your industry. Are you a freelancer hoping to work with a specific brand? Showcase your work and tag them to show what you can do. Are you a delighted customer? Share a positive review and tag the company. This opens a direct line of communication and puts your name in front of the people who manage the brand's online presence.

How to Link a Company in a LinkedIn Post: The Step-by-Step Breakdown

Now for the practical part. Luckily, linking a company is incredibly straightforward on both desktop and mobile. The process is nearly identical whether you're creating a new post, writing a comment, or publishing a long-form article.

Tagging in a Standard Post

This is the most common scenario. You’re sharing an update on your main LinkedIn feed and want to mention one or more companies.

• Step 1: On your LinkedIn homepage, click "Start a post" at the top of your feed.
• Step 2: Begin writing your message. When you get to the point where you want to mention a company, type the "@" symbol.
• Step 3: Immediately start typing the company's name after the "@" symbol. Do not add a space between "@" and the name.
• Step 4: As you type, a drop-down menu will appear with suggestions of people and Company Pages. Scroll through the list to find the correct one. Pay close attention to the company's logo and name to ensure you pick the right one.
• Step 5: Click on the correct company from the menu. The name will turn bold within the post editor. This confirms the tag is active.

For example, if you type: "Just finished an amazing training session with @Salesforce."

Once you select "Salesforce" from the drop-down, your text will look like this in the editor: "Just finished an amazing training session with Salesforce." When you publish the post, that bold text will be a live, clickable link to their Company Page.

Tagging in a LinkedIn Article or Comment

The process is exactly the same when you're engaging with content or creating your own. In the text-editing field for an article body or a comment, simply use the "@" symbol followed by the company name to pull up the same suggestion menu. This is particularly useful in comments where you might be recommending a tool or service to another user, as it provides a direct link for them to follow.

Troubleshooting Common Tagging Issues

Sometimes, things don't go as planned. Don't worry, 99% of tagging problems are easily fixed. Here are the most common issues you might run into and how to solve them in seconds.

Problem: The company isn't showing up in the drop-down list.

This is the most frequent hiccup. Here’s what might be happening:

• Check your spelling: Even a small typo can prevent the right page from appearing. Did you type "Microsof" instead of "Microsoft"? Double-check the name and try again.
• Use the full company name: Sometimes, a shorthand name isn't enough. If you’re trying to tag "IBM," and it's not showing up, try typing the full name, "International Business Machines," to see if that helps locate the official page.
• The company might not have a page: While rare for larger businesses, it's possible that a small startup or local business hasn't created an official LinkedIn Company Page yet. In this case, you can't tag them.

Problem: You tagged the wrong company by mistake.

It's easy to click the wrong name in the drop-down menu, especially if multiple companies have similar names. Here's the fix:

• Before publishing: Simply use your backspace key to delete the incorrect, bolded company name. The entire tag will be removed. Then you can just type "@" again and be more careful with your selection this time.
• After publishing: You can still fix it! Find your post, click the three-dot menu (...) in the top-right corner, and select "Edit post." From there, you can delete the incorrect tag and create the correct one before saving your changes.

Good to Know: Avoid "Tag Spamming"

While you can technically tag many companies in a single post (LinkedIn’s limit is fairly high), it's not a good practice. Tagging dozens of unrelated companies just to get attention will make your post look like spam to both the algorithm and your human audience. The rule of thumb is quality over quantity. Only tag companies that are directly relevant to the content of your post.

Beyond the Basics: Best Practices for Strategic Tagging

Knowing how to tag is one thing, knowing when and why elevates your LinkedIn game. Here are some strategies to make your mentions more meaningful and effective.

Tag With a Purpose, Not Just for Clicks

The most effective tags are authentic. Before you type "@", ask yourself: "Why am I mentioning this company?" Your tag should serve a clear purpose within your post. Are you sharing a lesson learned from a project? Are you praising a tool that saved you time? Are you celebrating a business partnership?

• Good Example: "The new project management features in Asana have completely streamlined our team's workflow this quarter. The timeline view is a fantastic addition!"
• Bad Example: "Great day at work! #leadership #businesstips Google Apple Microsoft"

The first example is specific, adds value, and gives a genuine reason for the tag. The second is irrelevant spam and will likely be ignored.

Make it Easy for the Company to Engage

Don't just mention a company - give them something to respond to. Posing a question or inviting discussion makes it much more likely that their social media manager will write a comment instead of just hitting the "like" button.

Example: "Loving the new AI writing assistant in Notion this week! What a time-saver. Wondering what other creative ways people are using it for their content creation?"

This directly invites the company and its community of users to share their own experiences, sparking a conversation.

Celebrate Your Team and Your Workplace

Tagging your own employer is a fantastic way to contribute to company culture and employer branding. When your company achieves a milestone, hosts a great event, or your team completes a successful project, share it and tag the company page. It demonstrates that you're an engaged employee and proud of where you work, which reflects well on both you and the business.

Give Credit Where Credit is Due

Being a helpful and reliable source of information is a great way to build your personal brand on LinkedIn. If you share an interesting statistic, tag the research firm that produced it. If you post an article, tag the online publication. This positions you as a thoughtful curator of industry news and is a professional courtesy that original creators appreciate.

Final Thoughts

Mastering the simple act of tagging companies on LinkedIn is a huge step toward creating more professional, visible, and engaging content. By using the "@" symbol smartly, you can turn a basic post into a conversation starter, a relationship-builder, and a powerful tool for growing your network's reach and your own credibility.

We know that as you start tagging more partners, tools, and clients, keeping track of all those conversations across LinkedIn, Instagram, and other platforms can feel like a full-time job. With Postbase, we designed our platform to centralize this type of engagement. Our unified inbox lets you see and respond to all your mentions and comments in one clean feed, so you never miss a chance to connect with a brand that's engaged with your content. It makes managing your professional conversations feel organized instead of overwhelming.