How to Tag a Company on LinkedIn

Tagging a company on LinkedIn is one of the most effective ways to boost your post’s visibility, build professional relationships, and give credit where it’s due. This guide will walk you through exactly how to tag a company on LinkedIn, explain the strategic reasons for doing it, and show you how to troubleshoot common issues when the tag just won’t work. We’ll cover everything from a basic status update to your professional experience section.

Why Tagging Companies on LinkedIn Is a Smart Move

You might think tagging is just a casual social media habit, but on LinkedIn, it’s a powerful networking tool. When you correctly tag a Company Page, you’re doing more than just adding a blue link to your post. Here’s why it’s a non-negotiable part of a solid LinkedIn strategy.

It Dramatically Increases Your Reach and Visibility

This is the big one. When you tag a company, you’re not just showing your post to your own network. You’re A) notifying an administrator of that company’s page about your post and B) making your post discoverable to people who follow that company. If an admin likes or, even better, reshares your content, your post is suddenly broadcast to their entire audience - which could be tens of thousands or even millions of new people. It’s one of the best organic ways to get more eyes on your content without paying for ads.

It Builds Professional Relationships and Positive Rapport

Want to get on a company's radar? Tag them. Mentioning a company in a positive light - whether you’re praising their product, sharing their research, or celebrating a partnership - is a professional compliment. It shows you’re engaged with their brand and creates a positive association. This is networking gold. Over time, consistent, valuable mentions can lead to conversations, partnerships, or even job opportunities. It signals to companies that you’re part of their ecosystem.

It Provides Essential Context and Credibility

Tagging adds a layer of professionalism and clarity to your posts. Instead of just writing "I presented at a conference held by a major tech company," you can write, "Honored to present on the future of AI at the annual conference held by @Microsoft." The tag acts as a verified link, giving your statement instant credibility. It connects your personal brand to established, respected organizations and lends authority to your claims.

It Acknowledges Collaborators and Partners

If you're announcing a collaboration, a new client, or a case study, tagging the company is basic professional courtesy. It gives them credit, loops them into the public conversation, and invites them to share the news with their own network, amplifying the announcement for everyone involved. Leaving out the tag can feel like a missed opportunity at best and a snub at worst.

How to Tag a Company on LinkedIn: A Step-by-Step Guide

The core mechanic for tagging is simple: use the "@" symbol. However, the application varies slightly depending on where you are on LinkedIn. Let's break down each scenario.

Tagging a Company in a New Post (Desktop or Mobile)

This is the most common place you'll be tagging businesses. The process is identical whether you’re on your computer or your phone.

1. Start by creating a new post from the LinkedIn home feed. Click on "Start a post."
2. Begin typing your content. When you get to a point where you want to mention a company, type the @ symbol.
3. Immediately after the @ symbol (with no space), start typing the company's name. For example, to tag HubSpot, you would type @HubSpot.
4. A dropdown menu will appear with suggestions. It will show company names and logos that match what you're typing. The list updates in real-time as you add more letters.
5. Find the correct company in the list and click on it. The name will turn bold and blue in the post editor, confirming the tag is active. If you just type the name and don't select it from the dropdown, the tag will not work.
6. Finish writing your post and hit "Post." The company's name will now be a clickable hyperlink in your live post.

Pro Tip: Generic company names can be tricky. If you're tagging a company like "Apex," you might see dozens of options. Use the company logo and follower count shown in the dropdown to pick the right one.

Tagging a Company in a Comment or Reply

Engaging in the comments section is another fantastic way to network and add value. Tagging companies here can bring them into a relevant discussion.

• Find a post you want to comment on.
• Click "Comment" and start typing your reply.
• Just as with a post, use the @ symbol followed by the company's name.
• Select the correct company from the dropdown menu that appears.
• Once selected, the name will be bolded. Post your comment, and the tag will be live.

This is perfect for adding to a conversation. For example, if someone asks for a good project management tool, you could reply, "We've had great success with @Asana. Their timeline feature is a game-changer."

Tagging a Company in a LinkedIn Article

For long-form content published directly on LinkedIn, the process is exactly the same as in a post. Inside the LinkedIn Article editor:

1. At any point in the body of your article, type the @ symbol.
2. Start typing the name of the company and select it from the dropdown menu to create the active hyperlink.

Tagging a Company in Your Work Experience

This is an important tag that many people miss. Linking your job roles to official LinkedIn Company Pages makes your profile more professional and helps recruiters easily understand your career path. You want the company logos to appear next to each role.

1. From your profile, scroll down to the "Experience" section and click the pencil icon to edit an existing role or the "+" icon to add a new one.
2. In the "Company name" field, start typing the company's official name.
3. Do not just type the name and move on. You must select the correct company from the dropdown menu that appears. Look for the matching logo.
4. Once you select it, the company's logo will appear, confirming you're linked to their official page. This is how you correctly connect your profile to their company network.
5. Fill out the rest of your job details and click "Save."

Troubleshooting: Why Can't I Tag a Company?

Few things are more frustrating than typing "@Company Name" and getting... nothing. If you're struggling to make a tag work, here are the most common reasons and solutions:

1. The Company Doesn't Have a LinkedIn Page

It's rare for established companies, but it's possible the business you want to tag simply hasn't created an official Company Page on LinkedIn yet. A LinkedIn profile can only tag an existing, official page. If they don't have one, you can't tag them. There is no workaround for this besides encouraging them to create one!

2. You're Spelling the Name Incorrectly or Using an Acronym

LinkedIn's search is precise. Be sure you’re spelling the name exactly as it appears on their Company Page. For example, you may know a company as "P&G," but their official page might be listed as "Procter & Gamble." If unsure, quickly search for their page first to see their official title.

3. You're Not Selecting from the Dropdown List

This is the number one mistake. Simply typing "@Salesforce" into your post and hitting space won't work. You are required to physically click or tap on the correct company from the suggestion menu that pops up. If you don't make that selection, LinkedIn doesn’t register it as a tag.

4. A Temporary Glitch

Sometimes, it’s just LinkedIn having a moment. If you’re certain the page exists and you’re spelling it correctly, try these steps:

• Delete the entire @mention and re-type it slowly.
• Refresh the page (or close and re-open the mobile app) and try again.
• Try a different browser or clear your cache, as old data can sometimes interfere with scripting.

5. Name Formatting Issues

Some companies have punctuation in their name, like "Barnes & Noble." Typically, LinkedIn can handle this, but if you're having trouble, try typing just the first part of the name (e.g., "@Barnes") to see if it generates the right suggestion in the dropdown menu. Be patient as you type to allow the results to populate.

Strategic Best Practices: Tag With Purpose

Knowing how to tag is only half the battle. Knowing when and why to tag is what separates amateurs from pros.

• Don't Spam Tag: Tagging a dozen big companies in an irrelevant post hoping for visibility is spam. It looks desperate and annoys page admins. Tag only when the company is directly relevant to your content.
• Add Value When You Tag: Your tag should have a purpose. Are you sharing a case study about them? Thanking them for their customer service? Commenting thoughtfully on their latest product launch? The tag should accompany valuable commentary, not just be a self-serving attempt to get attention.
• Tagging in a Photo: If you're uploading a picture with multiple people or from an event, you can click "Tag" on the photo itself to tag personal profiles and sometimes company pages related to the image. This is another layer of notification that increases exposure.
• Review Before You Post: Double-check that all your tags work before publishing. After you post, check again to make sure they are clickable blue links. A broken tag (black, unclickable text) is a missed opportunity.

Final Thoughts

Mastering how to tag a company on LinkedIn is a simple skill that pays huge dividends in visibility, credibility, and network building. It's a fundamental part of thinking strategically about your content, turning a simple mention into a networking opportunity that puts your profile in front of the right companies and people.

When you're managing multiple social profiles for your brand, consistency in these small, strategic actions is essential. At Postbase, we built our visual calendar to help you plan out these interactions ahead of time. Seeing your entire LinkedIn strategy at a glance makes it much easier to schedule posts, remember key company mentions for partnerships or client highlights, and ensure every piece of content is working harder for you.