How to Increase LinkedIn Profile Views

Getting more eyes on your LinkedIn profile is the first step to unlocking new career opportunities, finding clients, or building a reputation as an expert in your field. To do that, you need a strategy that goes beyond just having a completed profile. This guide will walk you through the practical, high-impact steps to optimize your profile, create compelling content, and engage with the right people to significantly boost your LinkedIn profile views.

Optimize Your Profile for First Impressions and Search

Your LinkedIn profile is your professional landing page. Before you start creating content or engaging with others, you need to make sure your space is ready for visitors. Think of these steps as building a strong foundation, without them, all of your other efforts will be less effective.

Your Photo and Banner Are Your Billboard

People make subconscious judgments in fractions of a second. A professional, high-quality headshot is non-negotiable. It doesn’t need to be taken by a professional photographer, but it should be a clear shot where you are looking at the camera and smiling. Make sure the background isn't distracting.

Your banner image is prime real estate that most people waste. Instead of the default blue gradient, create a custom banner that tells people who you are and what you do. You can use a free tool like Canva to design one in minutes. Include your value proposition, a website, or a short tagline that captures your professional brand.

Write a Headline That Works for You 24/7

Your headline is more than just your job title. It's a 220-character pitch that follows you everywhere on LinkedIn - in search results, in comments, and in connection requests. It needs to be rich with keywords that your target audience would use to find someone like you.

• Old Headline: Marketing Manager at Company X
• Optimized Headline: Content Marketing Manager | Driving B2B SaaS Growth with SEO-Driven Content Strategy | Helping Startups Scale

The second headline tells people not just what you do, but who you help and the results you get. It's packed with terms someone might search for, like "B2B SaaS," "SEO," and "Content Strategy."

Turn Your "About" Section into a Compelling Story

Don't just list your skills here. Use the "About" section to tell a story. This is your chance to connect with readers on a human level. Structure it with a clear narrative:

• The Hook: Start with a strong opening sentence that defines who you are and the value you bring.
• The Story: Briefly explain your journey, your passion, and the problems you solve for people. Use first-person language ("I help" instead of "He/she helps").
• The Proof: Mention a few key accomplishments or specific expertise. You can use bullet points here to make it scannable.
• The Call to Action: End by telling people what you want them to do next. Do you want them to connect with you, visit your website, or send you an email? Make it clear.

Remember to weave in important keywords naturally throughout the text. Think about what terms a recruiter, a potential client, or a collaborator might use to find you.

Make Sure Every Section Is Complete

The LinkedIn algorithm favors complete profiles. Fill out everything, not just the basics. Pay special attention to:

• Experience: For each role, don't just list your responsibilities. Write 2-3 bullet points describing your accomplishments. Use numbers and data to quantify your impact (e.g., "Increased organic traffic by 40% in 6 months" instead of "Managed blog").
• Skills & Endorsements: Add at least 5 key skills. The platform will suggest some, but add ones that are most relevant to where you want to go in your career. Endorsements from others provide social proof.
• Recommendations: This is powerful. Proactively ask former colleagues, managers, or clients to write you a recommendation. Offer to write one for them in return. Two or three quality recommendations can make a huge difference.

Claim Your Custom URL

By default, your LinkedIn profile URL is a string of random characters. Customizing it to something like `linkedin.com/in/yourname` looks far more professional on your resume, email signature, and business cards. You can edit this directly from your profile page - it's a small detail that shows you pay attention to your personal brand.

Create and Share Content That Attracts Views

Once your profile is optimized, the single best way to get people to visit it is by consistently showing up in their feed with valuable content. You need to become a creator, not just a passive consumer.

Find Your Content Pillars

You can't talk about everything. Choose 3-5 "content pillars" or core topics that you can speak about with authority. These should align with your expertise, your industry, and your professional goals. For a content marketer, these might be:

• SEO Strategy
• Writing & Editing
• Brand Storytelling
• Social Media Marketing

Having pillars keeps your content focused, helps you build recognized expertise, and makes it easier to come up with post ideas.

Use a Variety of Content Formats

Don't stick to just one type of post. Mix it up to keep your audience engaged and reach different people. Here's a quick rundown:

• Text-Only Posts: Great for telling stories, sharing insights, or asking thought-provoking questions. Easy to create and often get great reach.
• Image/Carousel Posts: Use these for tutorials, sharing slides from a presentation, or presenting data in a visual way. Carousels (PDF documents) are especially good for encouraging "dwell time," which the algorithm loves.
• Polls: Excellent for driving quick, easy engagement. Use them to get opinions, gauge interest in a topic, or have a bit of fun.
• Native Video: Perfect for showing your personality and connecting on a more personal level. Short, subtitled videos often perform well. Upload the video directly to LinkedIn instead of posting a link to YouTube.
• LinkedIn Articles: For your long-form, deep-dive content. These are indexed by Google and can position you as a thought leader on a topic. Use them less frequently than short posts, but make them count when you do.

Stay Consistent

Consistency is more important than frequency. The algorithm rewards users who show up regularly. Find a publishing schedule that you can stick with, even if it's just 2-3 times per week. Batch-create your content ahead of time so you're not always scrambling for ideas. Consistency trains both the algorithm and your audience to look for your content, which leads to a virtuous cycle of more engagement and more profile views.

Actively Engage to Widen Your Reach

You can't just post content and walk away. LinkedIn is a social network. Engagement is a two-way street, and the more you give, the more you get back in terms of visibility and views.

The 15-Minute Daily Engagement Routine

Dedicate just 15 minutes a day to thoughtful engagement. Here's a simple plan:

1. Scroll through your home feed.
2. Find 3-5 posts from people in your network or industry leaders you follow.
3. Leave a thoughtful comment that adds to the conversation. Don't just say "Great post!" or "I agree."

A good comment might add a related insight, ask a clarifying question, or share a brief personal experience on the topic. When you leave a valuable comment, not only does the original poster see it, but their entire network can see it, too. It's one of the most effective ways to get your name and headline in front of new audiences.

Participate in Relevant LinkedIn Groups

Find a few LinkedIn Groups that are active and related to your industry. Instead of just joining and broadcasting your own content (a spammy move), focus on being helpful. Answer questions, offer advice, and participate in ongoing discussions. This positions you as a helpful expert and will lead people to click on your profile to learn more about you.

Respond to Every Comment on Your Posts

When someone takes the time to comment on your content, always reply. This not only builds a sense of community around your content but also signals to the LinkedIn algorithm that your post is sparking a conversation. Posts with higher engagement get shown to more people, extending the life of your content and bringing more curious visitors to your profile.

Grow Your Network Strategically

Finally, thoughtfully expanding your network is a direct way to increase the potential pool of people who will see your profile and your content.

Ditch the Default Connection Request

Never send a connection request with the default, blank message. It screams "low-effort" and is likely to be ignored. Always send a personalized note. A simple template could be:

Hi [Name], I saw your recent post about [Topic] and really appreciated your perspective on [Specific Point]. I've been following your work for a while and would love to connect and continue learning from you.

It's short, genuine, and shows you've done at least a tiny bit of homework. Your acceptance rate will skyrocket.

Connect with People Who View Your Profile

LinkedIn tells you who has recently viewed your profile (with a free account, you'll see a limited list). Treat this as a list of warm leads! These people have already shown an interest in you. Visit their profile, see if you have anything in common, and send them a personalized connection request referencing the fact that they stopped by.

Final Thoughts

Increasing your LinkedIn profile views doesn't happen by accident. It’s the result of a deliberate system: a fully optimized profile that serves as a strong foundation, a consistent content strategy that provides value, and meaningful engagement that builds community and gets you noticed. By focusing on these core areas, you turn your profile from a static resume into a dynamic hub for opportunity.

Keeping up with a consistent posting schedule for LinkedIn, especially when trying to manage other platforms, can feel like a huge challenge. We built Postbase because that was our daily reality, and we knew there had to be a less chaotic way. Our tool gives you a visual content calendar to plan ahead, lets you schedule your posts reliably across all your social channels at once, and pulls all your comments into a single DMs inbox. It’s designed to help you stay consistent and focus on creating great content that will get your profile noticed.