How to Bold Text in LinkedIn About Section

You can't just click a button to bold text in your LinkedIn About section, but there's an incredibly simple workaround that can completely transform your profile. This guide will walk you through the exact steps to generate bold and italic text for LinkedIn, when and where to use it for maximum impact, and the common mistakes to avoid so your profile looks polished, not distracting.

Why Bother with Bold Text in Your LinkedIn About Section?

In a sea of standard, plain-text profiles, a little bit of strategic formatting goes a long way. But styling your text isn't just about looking different, it's a powerful tool for clarity and persuasion. Recruiters, potential clients, and future collaborators are often skimming dozens of profiles a day. Making your key information easy to find isn't just a courtesy - it's a competitive advantage.

Here’s why it works so well:

• It creates an immediate visual hierarchy. Your eyes are naturally drawn to what stands out. By bolding key phrases, job titles, or results, you're essentially telling the reader, "Pay attention to this, it's the most important part." This ensures your most impressive accomplishments don't get lost in a dense paragraph.
• It massively improves scannability. Nobody reads massive walls of text online. We scan. Bold text acts like a signpost, breaking up long sentences and allowing a reader to quickly digest your core value proposition in seconds.
• It reflects brand personality. A thoughtfully formatted profile feels more deliberate and professional. It shows you've put in the effort to present yourself clearly and highlights your attention to detail - a valuable soft skill in any industry.

Your Step-by-Step Guide to Bolding Text for LinkedIn

The secret behind this trick isn’t a hidden LinkedIn feature, it’s something called Unicode. Unicode is a universal character encoding standard that allows for thousands of different symbols and text styles, including various bold, italic, and script fonts. These aren't technically fonts in the traditional sense but rather unique character symbols. All you need is a free, web-based tool to generate them for you.

The process takes less than a minute. Let's walk through it.

Step 1: Write (or Revise) Your About Section

Before you even think about formatting, get the words right. Open up a separate document like Google Docs, Notion, or just a simple notes app and write out your entire About section. Focusing on the content first allows you to refine your message, check for typos, and organize your story without getting sidetracked by styling. Once you’re happy with the substance, you can move on to the style.

Step 2: Pick Your Unicode Text Generator

There are hundreds of free "fancy text" or "Unicode text" generators available online. They all function in essentially the same way: you paste in regular text, and they output dozens of stylized versions. A few popular and reliable choices are:

• YayText
• LingoJam
• Cool Symbol

A quick search for "bold text generator" will give you plenty of options. Find one you like and bookmark it for future use. These tools work seamlessly on both desktop and mobile web browsers.

Step 3: Generate and Copy Your Styled Text

Now for the fun part. Go back to your draft and select the first word or phrase you want to bold. Copy it.

Next, paste that word into the input box of the Unicode generator you chose. The page will instantly display your text in a variety of styles:

• Bold (serif)
• Bold (sans-serif)
• Italic
• Bold Italic
• Cursive, script, and many other decorative styles

Scroll through the options and find a clean, professional-looking bold style that you like. The sans-serif versions tend to look the most modern and blend well with LinkedIn's native font. Once you've chosen, simply click the "Copy" button next to your desired style.

Step 4: Paste the Text into Your LinkedIn Profile

With your bolded text copied, head back to your LinkedIn profile.

1. Navigate to your profile page.
2. Scroll down to the About section and click the pencil icon in the top right to edit.
3. In the edit window, find the spot where your stylized text should go and simply paste it in (Ctrl+V on Windows, Cmd+V on Mac).
4. Repeat the process for any other phrases you want to highlight.
5. Once you’re done, click Save.

That's it! Your About section now contains strategically bolded text that will grab the attention of anyone visiting your profile.

Important: Test It and Double-Check!

While Unicode characters are widely supported, they can sometimes render slightly differently across various devices and operating systems. After saving your changes, take a moment to view your profile on your desktop and a mobile device. You might also want to ask a friend using a different type of computer (Mac vs. PC) to take a look. This ensures your profile looks exactly as polished as you intended for every visitor.

Best Practices: How to Use Bold Text without Overdoing It

Just because you can bold everything doesn't mean you should. The goal is to draw attention, and when everything is bold, nothing stands out. Effective formatting is about moderation and purpose.

Don't Go Overboard

This is the golden rule. A profile overloaded with various fonts and styles can look spammy and unprofessional, undermining the credibility you’re trying to build. A good rule of thumb is to bold no more than one or two key phrases per paragraph. Use it as a gentle nudge to guide the reader, not as a sledgehammer.

Use Bold for Emphasis, Not Decoration

Every bolded element should serve a purpose. Before you apply a style, ask yourself: "What is the single most important takeaway from this sentence or paragraph?" That's what you should bold. Here are some of the most effective things to highlight:

• Your Key Value Proposition: Clearly state who you are and what you do. For example: "I help early-stage startups build scalable marketing engines from the ground up."
• Specific Job Titles or Roles: "As a Senior Data Scientist at Meta, I specialize in predictive analytics and machine learning models..."
• Quantifiable achievements: Numbers stick out. Bold them to make them even more powerful. Example: "...led a project that increased lead conversions by 45% in six months."
• Core Skills or Specialties: List a few of your most relevant skills to make it easy for recruiters to see if you're a fit. Example: Core Competencies: Product Strategy, Go-to-Market Planning, and User Research.
• Your Call to Action (CTA): Tell people exactly what you want them to do next. Example: "Open to new advisory roles and speaking opportunities. 📧👉 Reach out at name@email.com."
• Section Headers: You can break your About section into mini-sections using bolded headers like What I Do, My Philosophy, or
  for enhanced scannability.

A Quick Note on Accessibility

It's important to remember that not everyone experiences the web visually. Screen readers, which are used by visually impaired individuals, sometimes handle Unicode text in unpredictable ways. A screen reader might pronounce bold text correctly, read it letter by letter, or describe it as a symbol. For this reason, it's wise to avoid bolding essential keywords that you rely on for SEO or Automated Tracking Systems (ATS). Use bold type to emphasize supporting details, metrics, and CTAs, while keeping your main, keyword-rich phrases in plain text. This creates a profile that is both visually appealing and widely accessible.

Great Examples of Bold Text in Action

Let's look at a few examples to see how these principles come together in practice.

Example 1: The SaaS Sales Leader

As a growth-focused Sales Director, I build and lead high-performing teams that execute scalable B2B sales strategies in the competitive SaaS landscape. Over the past decade, I've developed a passion for mentoring ambitious reps and implementing repeatable processes that drive predictable revenue.

At XYZ Company, my team was responsible for exceeding sales targets for 8 consecutive quarters and growing our enterprise client base by over 300%.

I'm always looking to connect with other professionals in the tech and sales communities. If you're passionate about building great teams or need advice on navigating your next growth stage, let's chat.

📞 Let's schedule a call!

Why it works: The bolding here focuses on quantifiable achievements ("Exceeding targets," "300%") which are the most impressive parts of the summary. The final call to action is bolded, clearly directing the reader on what to do next.

Example 2: The Freelance Brand Designer

I'm a brand identity designer who helps wellness and lifestyle businesses create beautiful, meaningful connections with their audience. I believe great design isn't just about a pretty logo - it's about telling a compelling brand story that converts.

My Specialties Include:

• Brand Strategy &, Positioning
• Visual Identity Design (Logos, Color, Typography)
• Packaging &, Unboxing Experiences
• Webflow Website design

Are you a purpose-driven brand ready to make a powerful visual impact? I'm currently accepting new projects for Q4.

✨ Explore my work at myportfolio.com

Why it works: This example uses a bold header to introduce a scannable list, making it incredibly easy for a potential client to see if their needs match the designer's skills. The final CTA points directly to a portfolio, which is the most critical next step for a visual professional.

Final Thoughts

Bolding text in your LinkedIn About section is a quick, simple tactic that can have a significant impact on how your profile is perceived. By using a free Unicode text generator and sticking to the "less is more" philosophy, you can guide visitors' attention, highlight your biggest wins, and make your profile far more engaging and readable.

Creating a standout professional brand goes beyond just formatting your profile, it's also about the content you consistently share. We built Postbase to solve the chaos of managing all that content. Our visual calendar lets you plan a content strategy across all your platforms, including LinkedIn, seeing exactly what’s going live and when. It takes the guesswork out of building a consistent presence, so you can focus on creating content that reinforces the expertise you've highlighted in your newly polished About section.