How to Bold Text in a LinkedIn Post

Ever wondered how people make text bold in their LinkedIn posts when there’s no formatting button in sight? It’s a simple trick that can make your content instantly more scannable and professional. This guide will walk you through exactly how to bold text (and use other styles) to make your key points pop and capture your audience's attention.

Why Bother Bolding Text on LinkedIn?

In a sea of text-based updates, formatting is your best friend. A plain wall of text is easy to scroll past, but a well-structured post invites people to stop and read. Strategic use of bold text does more than just look nice, it serves a specific purpose for you as a content creator, professional, or brand builder.

Here’s what you can achieve with a little bit of formatting:

• Grab Attention Instantly: Our eyes are naturally drawn to things that break a pattern. A bolded headline or phrase acts as a visual hook, stopping the scroll and encouraging users to read the rest of your post.
• Improve Readability and Scannability: People rarely read social media posts word-for-word. They scan for key information. Using bold text to highlight section headers, key statistics, or a call-to-action (CTA) helps guide your reader’s eye and delivers your core message even if they only skim the post.
• Add Emphasis and Tone: Plain text can sometimes fall flat. Bolding a word or phrase lets you add emphasis just like you would when speaking, helping your message land with the intended tone and impact. It signals to the reader, "Hey, this part is extra important."
• Structure Long-Form Content: For longer, more detailed posts - like sharing insights from an article or breaking down a complex topic - bold text helps create a clear visual hierarchy. Use it for subheadings to break up large paragraphs and make your post feel more like a mini-article, which is much less intimidating to read.

How to Bold Text on LinkedIn: The Easiest Method

LinkedIn doesn't have a built-in formatting toolbar for posts like a word processor does, but you can still add bold, italics, and other effects. The secret lies in using something called Unicode.

Understanding Unicode Text Converters

In simple terms, Unicode is a universal standard for text characters that allows computers and phones to display text from any language consistently. Within this standard, there are thousands of characters, including many that look like our standard letters but are styled differently - such as bold, italicized, or script versions.

An online Unicode text converter or a "LinkedIn font generator" is a simple tool that takes your regular text and swaps out each letter for its corresponding special Unicode character. When you copy this newly formatted text and paste it into LinkedIn, LinkedIn displays it as-is, since it recognizes the Unicode characters. To LinkedIn, you’re not "formatting" the text, you’re just using different symbols that happen to look bold or italic.

This is the fastest and most reliable way to format your LinkedIn posts.

Step-by-Step Instructions

1. Write your LinkedIn post draft. Start by writing your full post in a separate document or directly in the LinkedIn post editor. Focus on the message first, and decide which words or phrases you want to emphasize afterward.
2. Find an online Unicode converter. Open a new browser tab and search for a term like "bold text generator" or "Unicode text converter." You'll find plenty of free, easy-to-use websites.
3. Enter your text. Type or paste the specific phrase you want to bold from your post into the input box on the generator's website. For example, if your call-to-action is "Download the free guide today!", you would paste that into the tool.
4. Choose and copy your desired style. The tool will instantly generate your text in various formats - bold, italics, and sometimes other unique styles. Find the bold option you like and click the "Copy" button.
5. Paste it into your LinkedIn post. Go back to your LinkedIn draft and paste the copied Unicode text exactly where you want it. It should appear bolded right inside the editor. Repeat the process for any other parts of the text you want to format.

That’s it! Review your post to make sure it looks good, and then you’re ready to publish.

Putting It All Together: An Example

Seeing it in action is the best way to understand. Let’s imagine you’re a marketing manager sharing a new case study. Here’s a before-and-after look:

Before Formatting:

New Case Study: How We Doubled Organic Traffic in 3 Months

We're thrilled to share the results of our recent project with an amazing SaaS client.

Using our proprietary content framework, we were able to achieve some incredible milestones in just one quarter.

The Highlights:
- 103% increase in organic search traffic
- 45% boost in keyword rankings for core terms
- 20% rise in demo requests from blog content

The biggest lesson we've learned is that consistency trumps everything else. Building a strong foundation of high-quality content pays off every time.

Want to learn how we did it? Download the full case study here for our step-by-step process.

After Formatting:

🚨 𝗡𝗲𝘄 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: 𝗛𝗼𝘄 𝗪𝗲 𝗗𝗼𝘂𝗯𝗹𝗲𝗱 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝗻 𝟯 𝗠𝗼𝗻𝘁𝗵𝘀 🚨

We're thrilled to share the results of our recent project with an amazing SaaS client.

Using our proprietary content framework, we were able to achieve some incredible milestones in just one quarter.

𝗧𝗵𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
- 𝟭𝟬𝟯% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 in organic search traffic
- 𝟰𝟱% 𝗯𝗼𝗼𝘀𝘁 in keyword rankings for core terms
- 𝟮𝟬% 𝗿𝗶𝘀𝗲 in demo requests from blog content

The biggest lesson we've learned? Consistency trumps everything else. Building a strong foundation of high-quality content pays off every time.

Want to learn how we did it? 👉 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲 for our step-by-step process.

Notice how the "After" version is instantly easier to skim. The bold headline grabs your attention, the bolded highlights make the data easy to find, and the italicized key lesson adds a nice touch of emphasis.

Beyond Bold: Other Text Formats

The same Unicode tools that generate bold text can also create other styles. Here are a few popular ones to consider for your posts:

• Italics: Perfect for emphasizing a key thought, quoting someone, or adding a personal aside.
• Bold Italic: Use this sparingly for your most powerful points where you need maximum impact.
• Underline: Useful for headlines, but be careful as people on the web often associate underlines with links.
• Strikethrough: A creative way to show a change of thought or make a witty point, like sharing what you used to think vs. what you know now.

Use With Caution: Best Practices for Formatting Posts

Just because you can format your text doesn’t mean you should go overboard. Good formatting enhances your message, bad formatting distracts from it. Follow these simple rules to keep your posts professional and effective.

Rule #1: Less Is More

The goal of bolding text is to make certain parts stand out. If you bold everything, nothing stands out. Use formatting to highlight only the most critical pieces of information: the main benefit, a surprising statistic, deadlines, or your call-to-action. Too much formatting looks cluttered, unprofessional, and can feel like you're shouting at your audience.

Rule #2: Prioritize Accessibility

This is extremely important. Because Unicode characters are not standard letters, screen readers - the technology used by visually impaired individuals - may not interpret them correctly. A screen reader might read a bolded Unicode word letter-by-letter or describe the symbol instead of reading the word. To keep your content inclusive, use special formatting for emphasis only. Ensure your core message is still perfectly clear even if someone can’t read the styled text.

Rule #3: Double-Check Across Devices

Unicode characters are widely supported, but a rare few might render differently on various operating systems (like iOS vs. Android) or older devices. Before you hit "Post," it's a great habit to copy your formatted draft and see how it looks in a note-taking app on your phone. This quick check helps you catch any formatting glitches before your entire network sees them.

Rule #4: Stay On-Brand

Formatting is part of your brand’s voice. If your company has a serious, authoritative brand, using fun, cursive-style fonts might feel out of place. Stick to simple bold and italics to maintain a professional look. If your personal brand is more creative and quirky, you might experiment with other styles. The key is to be intentional and consistent.

Final Thoughts

Using a Unicode text converter is a simple and effective way to overcome LinkedIn’s lack of a formatting toolbar. By adding bold or italic text, you can make your posts more organized, engaging, and guide readers to the information that matters most. Just remember to use these tools deliberately and with accessibility in mind.

To truly make your content shine and capture your audience's attention, consider how to write engaging LinkedIn posts. Crafting well-formatted content is so much easier when you can see it all laid out ahead of time. When I'm working on LinkedIn posts that need special formatting, I often draft them in our visual calendar at Postbase. This lets me preview exactly how the text will appear alongside my other scheduled content and ensure my message is perfectly styled before it ever goes live. It turns an extra step into a seamless part of my workflow.

For a broader strategy on maximizing your impact, learn how to optimize LinkedIn posts for engagement. This can help ensure your carefully formatted messages reach and resonate with your target audience.

Beyond individual posts, consistently working on your overall LinkedIn profile can significantly elevate your professional presence. It's not just about what you post, but how your entire profile reflects your expertise and brand.