How to Add Your LinkedIn URL

Strategically sharing your LinkedIn profile is one of the most effective ways to build your professional network and personal brand, but knowing exactly where to put that URL can be confusing. It’s a simple action that can unlock new connections, job opportunities, and collaborations by making it incredibly easy for others to find you. This guide will walk you through exactly how to find and customize your LinkedIn URL, and then show you all the essential places you should be adding it for maximum impact.

First Things First: Find and Customize Your LinkedIn URL

Before you start sharing your LinkedIn profile, you need to make sure your URL looks professional. By default, LinkedIn assigns you a clunky URL that often includes a string of random numbers, something like linkedin.com/in/john-doe-a1b2c3d4e5. This isn't just hard to remember, it looks unfinished. A "vanity" or custom URL, on the other hand, is clean, memorable, and much better for your personal brand (e.g., linkedin.com/in/johndoe).

Creating your custom URL is a quick but important step that signals you pay attention to the details. Here’s how to do it in just a few clicks:

1. Log in to your LinkedIn account on a desktop browser.
2. Click on the Me icon in the top navigation bar, then select View Profile from the dropdown menu.
3. On your profile page, look to the top right-hand corner and click on Edit public profile &, URL.
4. This will open a new page showing how your public profile appears. On the right side, under the "Edit your custom URL" section, click the pencil icon.
5. A box will appear where you can type in your new custom URL. You can have between 3-100 letters or numbers, but you cannot use spaces, symbols, or special characters.
6. Click Save, and you're all set!

Choosing the Perfect Custom URL

Coming up with the right custom URL can feel like a bit of a creative challenge, especially if your name is common. Here are a few reliable strategies to find one that's both professional and available:

• Your Full Name: The best option is always your first and last name. Try /in/yourfirstname-yourlastname or /in/firstnamelastname.
• Add a Middle Initial: If your name is taken, adding a middle initial is a classic way to create a unique and professional alternative (e.g., /in/johnadoe).
• Include Your Field or Specialty: Add a keyword that describes what you do. This can also help with discoverability. Examples include /in/janedoemarketing, /in/billchencopywriting, or /in/sarahlopezcreative.
• Keep It Simple: Avoid adding long strings of numbers or inside jokes. The goal is for someone to easily remember and type your URL. A URL like /in/creativeguru88 doesn't convey the same level of professionalism as one based on your name.

Once you have your sharp, new URL, it's time to put it to work.

Where to Add Your LinkedIn URL for Maximum Visibility

Think of your custom LinkedIn URL as your digital business card. Your goal is to make it effortlessly discoverable wherever professionals might interact with you or your work. Here’s a rundown of the most valuable places to add your LinkedIn URL.

1. Your Email Signature

This is probably the most powerful and underrated spot. You send emails every single day to colleagues, clients, prospects, and professional contacts. Adding your LinkedIn URL to your signature turns every message into a passive networking opportunity. It gives recipients an immediate, one-click way to an in-depth look at your professional background without having to search for you.

How to Do It Right:

• Keep it clean: Don't just paste the full URL. Instead, hyperlink a clear call-to-action like "Connect on LinkedIn," "View my LinkedIn Profile," or add a small LinkedIn icon and link it.
• Set it up everywhere: Make sure to update the signature on your work email, personal email, and any other email accounts you use for professional correspondence.

2. Your Other Social Media Bios

Creating a connected ecosystem across your social media profiles helps people get a complete picture of who you are. This is especially useful for professionals whose work spans multiple platforms, such as creatives, marketers, and entrepreneurs.

• Instagram Bio: Use the single "Website" link field in your bio for your LinkedIn profile. This is perfect for connecting with professional contacts who discover you through your more creative or visual content on Instagram.
• X (formerly Twitter) Bio: X provides a dedicated "Website" field in your profile settings. This is a prime spot for your LinkedIn URL, signaling to users that you're open to professional connections.
• Facebook Profile: On your personal profile, go to "About" >, "Contact and Basic Info." You can add your LinkedIn URL under the "Websites and Social Links" section. This is great for bridging your personal and professional networks.
• TikTok Bio: If you have a TikTok Business Account, you get a clickable website link in your bio. Use this for your LinkedIn if your TikTok content is related to your career or industry.
• YouTube Channel: On your channel's "About" page, you can add multiple custom links. Your LinkedIn profile should absolutely be one of them, allowing viewers to connect with the person behind the content.

3. Your Resume and Cover Letter

For job seekers, this isn't just a suggestion - it's essential. A resume is a static summary of your past, while your LinkedIn profile is a living, breathing document that showcases current projects, recommendations, and your professional voice. Recruiters and hiring managers will look you up online, so make it easy for them.

How to Do It Right:

• Place it in the contact information section at the very top of your resume, alongside your phone number, email, and personal website/portfolio link.
• Always hyperlink the URL in the digital version (PDF) of your resume. This allows a recruiter to simply click the link instead of having to copy and paste it into their browser. One less step for them is always a good thing.

4. Your Personal Website, Blog, or Portfolio

If you have a personal website or online portfolio, it's a central hub for your brand. Integrating your LinkedIn profile here completes the picture and directs traffic between your owned assets and your professional network.

Where to Add It:

• In the footer: Most website footers include social media icons. Make sure LinkedIn is one of them.
• On your About Page: Your "About me" page is the perfect place to include a text link that says something like, "For more on my professional experience, connect with me on LinkedIn."
• In your author bio: If you run a blog, include your LinkedIn link in your author bio at the end of each post.

5. Your Business Cards

Even in a digital-first world, business cards are still valuable for in-person networking events, conferences, and meetings. Adding your LinkedIn URL gives people a more dynamic way to follow up with you than just an email.

How to Do It Right:

• Your clean, custom URL will look far better on a printed card than the default one.
• Consider using a QR code alongside the text URL. It makes it incredibly fast for someone to scan with their phone and connect with you on the spot.

6. Guest Post Bios and Speaker Profiles

Whenever you write a guest post for another blog, appear on a podcast, or speak at an event, you're usually given a short bio. This is prime real estate for directing new audiences to your professional hub. Always request that your LinkedIn profile be one of the social links included. It's an excellent way to capture the attention of a warm, engaged audience and invite them to connect.

Final Thoughts

Sharing your LinkedIn URL is a simple tactic, but when done consistently across all your professional touchpoints, it transforms your profile from a passive resume into an active networking tool. By creating a custom URL and placing it strategically in your email signature, social bios, resume, and personal website, you build a cohesive and easily accessible professional brand that invites opportunity.

Once you’ve polished your LinkedIn profile and started sharing your URL, the next step is managing the engagement that follows, along with all your other social platforms. At Postbase, we designed our platform to solve that exact problem. Instead of toggling between apps to handle comments, direct messages, and content scheduling, you can gracefully manage everything from a single, clean visual calendar. We believe growing your professional brand should feel straightforward, so we built Postbase to be simple and reliable - a tool designed for how social media actually works today.