How to Add a Website to Your LinkedIn Profile

Adding a website to your LinkedIn profile is a small change with a massive impact, turning your profile from a static resume into a dynamic hub for your professional brand. This guide will walk you through exactly how to add your website link in two key places, share best practices for making that link work for you, and offer strategies to drive meaningful traffic to your digital doorstep.

Why You Should Add a Website to Your LinkedIn Profile

In a crowded digital landscape, your LinkedIn profile often serves as the first professional impression you make. On its own, it’s a great summary of your experience. But by adding one or more website links, you open the door to a richer, more detailed story. Think of it less as an option and more as a fundamental part of a complete professional profile.

Here’s why it matters:

• It Drives Targeted Traffic: Recruiters, potential clients, collaborators, and industry peers who visit your profile are already interested in what you do. Giving them a direct path to your website, portfolio, blog, or business page is the most effective way to move them from browsing to engaging.
• It Adds Credibility and Context: Your LinkedIn profile tells people what you’ve done. Your website shows them. A link to your portfolio allows a designer to display their work, a writer to showcase articles, and a consultant to feature case studies. It’s the difference between saying you’re an expert and proving it.
• It Centralizes Your Brand: You want to be the central point of contact for your professional self. A link on your LinkedIn profile connects your professional network directly to your personal brand headquarters - be it your blog, business site, or personal homepage. This prevents people from having to Google you and potentially landing on outdated or irrelevant information.
• It Generates Leads: For freelancers, consultants, and business owners, a website link is a direct sales channel. You can point visitors to a services page, a contact form, or a product landing page, converting passive profile viewers into active leads for your business.

The Two Best Places to Add a Website on Your LinkedIn Profile

LinkedIn offers two primary spots for featuring your website, and they serve slightly different purposes. Understanding both allows you to create a more strategic and effective profile.

1. The Main Website Link (in your Intro/Contact Info): This is the most common and essential spot. It appears right at the top of your profile in your introduction card, just below your name and location. It supports up to three links and is perfect for evergreen destinations like your company homepage, personal portfolio, or blog.
2. The Featured Section: This is a more visual, high-impact section that sits just below your "About" summary. It allows you to create large, clickable cards with images, custom titles, and descriptions. This spot is ideal for highlighting specific, high-value content like a recent project, a powerhouse blog post, a product launch page, or a media mention.

Using both is the best approach. The main link serves as your permanent home base, while the Featured section acts as your dynamic highlight reel.

How to Add a Website Link to Your Contact Info (The Main Link)

This is the most straightforward link to add and is a must-have for every professional. The real power here lies not just in adding the URL, but in customizing the text that people see. Instead of a generic web address, you can create a compelling call-to-action.

Here’s the step-by-step process:

1. Navigate to your LinkedIn profile page.
2. In your introduction section at the top (with your photo and headline), click the pencil icon to edit your information.
3. A modal window will pop up. Scroll all the way down and click on Edit contact info. This will open another window.
4. Scroll down to the Website area. Here you can add up to three website links.
5. Paste your full website URL into the Website address/URL field. Make sure to include "https://" at the beginning.
6. Now for the most important part: the Link text. This is the clickable text people will see. Instead of leaving the raw URL, write something descriptive and action-oriented. For example:
   • Instead of "janesmithdesigns.com", use a title like "My Design Portfolio".
   • Instead of "mycoolstartup.com", use "Visit Our Company Site".
   • Instead of "randomblog.com/sales-guide", use "Download My Free Sales Guide".
7. Click Save to update your profile. Your new, optimized website link will now be visible to anyone visiting your page.

Ideas for Custom Link Text by Profession

• For Developers: "Explore My GitHub" or "See My Projects"
• For Marketers: "Read My Case Studies" or "Check Out My Newsletter"
• For Coaches &, Consultants: "Book a Free Consultation" or "Work With Me"
• For Writers &, Journalists: "View My Writing Portfolio" or "Read My Latest Article"
• For Real Estate Agents: "See My Current Listings" or "Schedule a Viewing"

How to Add a Website to Your LinkedIn Featured Section

If the main website link is a business card, the Featured section is a giant billboard. It’s designed to grab attention with visuals and custom descriptions. Use this section to showcase content that shows off your skills or promotes your most important business goal at the moment.

Here’s how to do it:

1. Go to your LinkedIn profile page.
2. If you can't see the Featured section, click the Add profile section button located below your introduction card. Select Recommended, and then choose Add featured.
3. In the Featured section, click the plus (+) icon.
4. Select Add a link from the dropdown menu.
5. Paste the URL of the webpage, blog post, or project you want to feature into the field and click Add.
6. LinkedIn will now generate a preview, automatically pulling the title, a short description, and an image from the webpage.
7. Here’s your chance to optimize. Click on the preview to edit the Title and Description. Don’t just accept the defaults. Write a compelling headline and add a one-sentence teaser that makes people want to click. Tell them what they'll find and why it's valuable.
8. Once you're happy with your text and the image looks good, click Save.

Your new featured item will now appear prominently on your profile as a large, attractive card viewers can't miss. You can add multiple items to this section and even reorder them by clicking the four-line icon to create a curated gallery of your best work.

Best Practices for Showcasing Your Website on LinkedIn

Simply adding a link is the first step. To truly get the most out of this feature, you need to be strategic. Here are a few tips to turn those links into valuable traffic drivers.

1. Choose the Right Destination URL

Don’t automatically link to your homepage. Think about your primary goal.

• If you’re a job seeker, link directly to your portfolio page or a projects page that showcases your skills in action.
• If you’re a freelancer or consultant, link to your "Services" or "Work With Me" page to immediately guide potential clients toward a conversation.
• If you're a thought leader, consider linking to your blog's main page or even your most popular, cornerstone article.
• If you’re focused on lead generation, link to a landing page with a free download, webinar registration, or newsletter sign-up form.

Always align the link with what you want your audience to do next.

2. Keep Your Links Fresh and Relevant

Your profile isn't a static document. Treat the Featured section as a rotating display of your most relevant and timely work. Did you just launch a new product? Feature the landing page. Published a groundbreaking article? Pin it to the top. Just wrapped up a major project you can share publicly? Make that a featured item with a link to the case study.

3. Use Link Tracking to Measure Your Success

How do you know if anyone is actually clicking your links? You track them. You can use a free tool like Bitly to create a shortened, trackable link. Better yet, if you use a tool like Google Analytics, you can add UTM parameters to your URL. This might sound technical, but it’s quite simple. A UTM code adds a small text "tag" to your URL that tells Google Analytics exactly where the click came from.

For example, a UTM-tagged URL might look like:

yourwebsite.com?utm_source=linkedin&,utm_medium=profile&,utm_campaign=contact_info_link

This allows you to see in your analytics dashboard exactly how much traffic your LinkedIn profile is sending to your site, giving you real data on the value of your efforts.

4. Make Sure Your Website is Ready for Visitors

Finally, sending traffic to your site is only effective if the site itself delivers a great experience. Before you add your website link, take a moment to look at your website from the perspective of a LinkedIn visitor. Is it clean, professional, and easy to navigate? Most importantly, is it mobile-friendly? A huge portion of LinkedIn users browse on their phones, so a clunky mobile experience can undo all your hard work.

Final Thoughts

Adding a website to your LinkedIn profile is a simple, five-minute task that delivers lasting benefits. By strategically using both the main contact link and the visual Featured section, you transform your profile from a simple online resume into a powerful gateway for your professional brand, directing valuable traffic exactly where you want it to go.

Once your profile is optimized to attract and direct that traffic, the key is to keep your audience engaged with great content. This is where a consistent posting schedule becomes so important. At Postbase, we built our visual calendar to make planning and scheduling your social media content completely straightforward. It helps get your expertise out into the world, so your community keeps growing and more of the right people click on those new, perfectly placed website links.