How to Add "View My Website" on LinkedIn

Want to turn your LinkedIn profile from a static resume into a lead-generating hub for your business or personal brand? Adding a direct link to your website is one of the fastest ways to do it. This guide will walk you through exactly how to add that powerful “View My Website” button and customize it to drive meaningful traffic right from your profile banner.

Why Adding a Website Link to Your LinkedIn is a Game-Changer

Your LinkedIn profile is often the first professional impression you make. While a well-crafted bio and experience section are essential, they only tell part of your story. Adding a custom link to your website, portfolio, or landing page gives you a powerful way to guide visitors to the next step. It’s no longer just a profile, it becomes an active part of your marketing funnel.

Here’s what a strategic link can do for you:

• Drives qualified traffic: People viewing your LinkedIn profile are already interested in your professional background. Sending them to your website is a warm handoff, connecting them directly with your products, services, or content.
• Boosts credibility and authority: A link to a professional website, an active blog, or a polished portfolio solidifies your expertise. It provides tangible proof of the skills and experiences you list on your profile.
• Creates a clear call-to-action (CTA): Don’t leave visitors wondering what to do next. A prominent "Visit My Website" or "Book a Call" button gives them a clear, immediate action to take, converting passive profile viewers into active leads or followers.
• Increases lead generation: For freelancers, consultants, and business owners, this link can funnel prospects directly to a contact form, a demo request page, or a service overview, generating leads while you sleep.

In short, skipping this simple step is like having a business card with no phone number. It leaves a massive opportunity on the table.

Where on LinkedIn Can You Add Your Website Link? Your Two Best Options

LinkedIn offers a couple of different places to showcase your link, but they are not created equal in terms of visibility and effectiveness. Understanding both options helps you make the best choice for your goals.

1. The Contact Info Section: This is the traditional, old-school method. Your link is housed within your contact details, available to anyone who clicks to expand that section. It’s useful for housing multiple links but is relatively hidden.
2. The Custom Button (Featured Link): This is the modern, high-visibility option. It’s a dedicated, clickable button that sits directly below your name and headline. It’s impossible to miss and acts as a powerful CTA. This is the one you should be using for your primary destination.

Let's walk through how to set up both, starting with the classic method before moving on to the far more effective Custom Button.

The Traditional Way: Adding a Link to a LinkedIn Profile Contact Info

Placing links in your contact info is straightforward and a good place to list secondary links, like your company’s homepage or a personal blog if your primary link points elsewhere. Here’s how to do it step by step:

1. Navigate to your LinkedIn profile page.
2. Find your introduction card (the top section with your photo and headline) and click the pencil icon on the right to edit.
3. A new window will open. Scroll all the way to the bottom and click on "Edit contact info."
4. In the contact info window, you’ll see a section for "Website." Here, you can add up to three URLs.
5. For each link, you’ll paste the URL and select a type from the dropdown menu: Personal, Company, Blog, Portfolio, or Other.
6. Click "Save" on the contact info window, and then "Save" on your main intro window to apply the changes.

While easy to set up, remember that these links are only visible after someone clicks "Contact info." For a link that gets noticed immediately, you need to use the Custom Button.

The Modern LinkedIn Website Button: Using the "View My Website" Custom Button (Featured Link)

This is where the real value is. The Custom Button transforms your profile intro into an interactive CTA. It’s bright, clickable, and placed exactly where everyone’s eyes go first: right under your name.

However, there's one small string attached: you must have Creator Mode turned ON to use this feature. Don’t worry, it’s a simple switch.

First: How to Enable Creator Mode on a LinkedIn Profile

Creator Mode is a profile setting that gives you access to more content creation tools, analytics, and - importantly - the Custom Button feature. Here’s how to activate it:

1. Go to your LinkedIn profile.
2. Scroll down to your dashboard section, which should be titled "Resources."
3. Click on “Creator mode: Off.”
4. A screen will pop up explaining the features. Click “Next.”
5. You’ll be asked to add topics (hashtags) that you post about. Add up to five.
6. Click “Turn on.” Your page will refresh, and you’ll see Creator Mode is now active.

Now: How to Add Your Custom Website Link to your LinkedIn Profile

Once Creator Mode is enabled, adding your link takes less than a minute. Let's start the step-by-step process:

1. Go back to your LinkedIn profile page.
2. Just like before, click the pencil icon on your introduction card to edit it.
3. Now scroll down past the headline and current position sections. You’ll see a new section titled "Custom button."
4. Select the radio button next to "Link."
5. Paste your full website URL into the "Link" field.
6. In the "Link text" field, customize what you want the button to say. LinkedIn provides some defaults like "Visit my website" or "View my portfolio," but you can type in your own custom text.
7. Click "Save."

That's it! Go back to your profile and you’ll see a prominent, clickable button inviting every single visitor to check out your link.

Go Beyond "View My Website": Creative Call To Action Examples for Your Link

LinkedIn’s Custom Button lets you change the link text to anything you want (up to 30 characters). This is a golden opportunity to be specific and compelling. A generic "Visit my website" is good, but a targeted CTA is much better. Match your button text to your professional goals for maximum impact.

For Freelancers &, Consultants:

• Check My Availability
• Book a Free 15-Min Call
• See My Writing Portfolio
• Get a Project Quote
• Hire Me for SEO

For Business Owners &, Entrepreneurs:

• Shop Our New Collection
• Get Your Free Demo
• Download Our [Freebie]
• See Our Client Results
• Join Our Community

For Content Creators &, Thought Leaders:

• Read My Newsletter
• Watch My Latest Video
• Listen to the Podcast
• Grab My E-book
• Join the Waitlist

For Job Seekers:

• View My Detailed Resume
• See My Capstone Project
• Connect on a Call
• My Professional Portfolio

Are People Actually Clicking? How to Track Your LinkedIn Clicks to Your Site

Adding the link is step one. Knowing if it’s working is step two. Without tracking, you’re just guessing. Fortunately, there are two simple ways to measure the traffic coming from your new LinkedIn button.

1. Use a URL Shortener with Analytics

Services like Bitly or Rebrandly allow you to create a shortened, custom link that also tracks the number of clicks it receives. Just take your original website link, shorten it using one of these tools, and then use the short link in your LinkedIn Custom Button. You can then log in to your link shortener's dashboard to see total clicks, geographic data, and more.

2. Use UTM Parameters for Google Analytics

If you use Google Analytics on your website, UTM parameters are the professional standard for tracking campaign effectiveness. A "UTM parameter" is just a short snippet of code you add to the end of your URL. It doesn’t change the page it goes to, but it tells Google Analytics exactly where the click came from.

Here’s what a UTM-tagged URL for your LinkedIn profile might look like:

https://www.yourwebsite.com?utm_source=linkedin&,utm_medium=profile&,utm_campaign=custom_button

Here’s the breakdown:

• utm_source=linkedin: Tells you the click came from LinkedIn.
• utm_medium=profile: Tells you it came from your profile (as opposed to a message or ad).
• utm_campaign=custom_button: Tells you it was clicks on the new button.

You can create these URLs easily with Google's free Campaign URL Builder. Just fill in the fields, and it will generate the link for you to copy and paste into LinkedIn. Now, when you check your Google Analytics, you’ll see exactly how much traffic your button is driving.

Final Thoughts

Adding a clickable, customized link to your LinkedIn profile is a simple yet commanding way to direct professional traffic exactly where you want it to go. By moving beyond the generic contact info field and using the highly visible Custom Button, you create a dedicated call-to-action that can increase your portfolio views, conversions, and business leads.

Of course, a polished profile is just the start. Keeping your audience engaged requires a steady stream of valuable content, but managing that across multiple platforms is often a huge challenge. We built Postbase to make that part easier. It's a modern platform made to help you schedule content across LinkedIn, TikTok, Instagram, and more, analyze what's working, and handle all your comments and messages from a single inbox so you can grow your brand without the chaos.