How to Give Someone Permission on a Facebook Page

Adding someone to help manage your Facebook Page should be simple, but navigating the settings can feel like a maze. A wrong click could give a new intern full administrative control, while another might leave your social media manager unable to run a simple ad. Getting it right is about both security and efficiency.

This guide cuts through the confusion, providing clear, step-by-step instructions for granting permissions, whether you're using the New Pages Experience or the Classic version. We’ll also break down exactly what each role means so you can assign access with confidence and keep your workflow smooth.

First, Understand the Different Facebook Page Roles

Before you give anyone access, you need to know what you’re actually handing over. Facebook offers a hierarchy of roles, each with specific permissions. Giving someone the right level of access prevents mistakes and protects your Page. This principle is often called "least privilege" - only grant the access someone absolutely needs to do their job, and no more.

Here’s a simple breakdown of the main roles you can assign:

Admin Access

Think of an Admin as having the keys to the entire building. They have full control and can do everything, including:

• Assigning and managing all other Page roles (including removing other Admins).
• Changing Page settings, name, and template.
• Posting content, creating events, and sending messages as the Page.
• Running ads and viewing all insights.
• Deleting the Page completely.

Who needs this? This role should be reserved for business owners or top-level managers only. Be extremely cautious about who you make an Admin. A single disgruntled or careless Admin could cause irreversible damage.

Editor Access

An Editor is the day-to-day manager of the Page. They have almost the same permissions as an Admin but with one massive exception: they cannot manage Page roles or settings. Editors are focused purely on content and community management.

• They can publish content, go live, and create events.
• They can respond to comments, delete posts, and send messages.
• They can create ads, boost posts, and view Page insights.

Who needs this? This is the perfect role for your social media manager, marketing lead, or primary content creator. It gives them everything they need to run the Page without the risk of them accidentally changing critical settings or locking you out.

Moderator Access

The Moderator role is designed for community management. They are your front line for interacting with your audience, but they can't create original content for the Page itself.

• They can respond to and delete comments on your Page's posts.
• They can remove and ban people from the Page.
• They can send messages as the Page.
• They can see who created a post, but cannot create posts themselves.

Who needs this? Ideal for customer service representatives or team members who are responsible for monitoring conversations and engaging with comments, but who shouldn't be posting original content.

Advertiser Access

This is a specialized role for anyone whose job is strictly running ads. They can’t post organically or manage community interactions.

• They can create and manage ads for the Page.
• They can view Page Insights.
• They can see who published a post (for context when creating ads).

Who needs this? Perfect for a paid media specialist, a digital marketing agency, or a freelancer you've hired specifically to run your Facebook ad campaigns.

Analyst Access

An Analyst has read-only access. It’s for team members or stakeholders who need to see how the Page is performing without being able to make any changes.

• They can view Page performance and audience insights in detail.
• They can see which Admins or Editors published specific posts.
• They cannot post, comment, create ads, or interact with the Page in any public way.

Who needs this? Useful for executives, stakeholders, or marketing analysts who need to pull reports and monitor performance without participating in daily management.

Step-by-Step: How to Add Someone to a Facebook Page

Facebook has two main interfaces for Pages: the "New Pages Experience" and the "Classic Page" layout. The process for adding people is different for each. So, first, you need to figure out which one you have.

How to tell which version you have:

• New Pages Experience: Your Page looks and feels more like a personal profile. You "switch" into your Page to manage it, and it has its own separate News Feed. The settings menu will mention "New Pages Experience."
• Classic Page: This is the traditional layout that's been around for years. Page management options are typically in a left-hand navigation menu, and you don’t "switch" profiles in the same way. You’ll find a setting called "Page Roles."

Once you know your version, follow the right set of instructions below.

Granting Permissions with the New Pages Experience

The "New Pages Experience" separates permissions into two types: Facebook access (which includes high-level roles like Admins) and task access (for specific jobs like ads or content, often managed through Business Suite).

1. First, make sure you are using Facebook as your Page. Click your profile picture in the top-right corner of Facebook and select Switch Profile to choose the correct Page.
2. Once you've switched to your Page, click its profile picture in the top-right corner again, then go to Settings & privacy &rarr, Settings.
3. In the left-hand menu, click on New Pages Experience. This will open up the access management options.
4. Select Page Access. You will see a list of people who currently have access.
5. To add a new person, click the Add New button next to "People with Facebook access" or "People with task access."
6. A pop-up window will appear. Click Next, then search for the person you want to add by their name or email address and select them.
7. On the next screen, you’ll be asked to "Give access." Here, you can carefully select what permissions they should have. For full Admin access, you can toggle the option "Allow this person to have full control." Read the list of permissions carefully.
8. Click the blue Give Access button. For security, Facebook will prompt you to enter your password to confirm the change.
9. The person you invited will receive a notification to accept the Page role invitation. Their access will be pending until they accept.

Granting Permissions with the Classic Page Experience

If your Page is still using the classic layout, the process is a bit different and happens in a section called "Page Roles."

1. Navigate to your Facebook Page.
2. On the left-hand management menu, scroll down and click on Settings at the bottom.
3. In the new left-hand menu that appears, click on Page Roles.
4. You'll see a box labeled "Assign a New Page Role." In this box, type the name or email address of the person you want to add. If they are your Facebook friend, their name should appear as you start typing.
5. Next to the name field, there is a dropdown menu that says "Editor." Click this to select the role you want to assign (Admin, Editor, Moderator, Advertiser, or Analyst).
6. Finally, click the Add button. You will need to re-enter your Facebook password to confirm the action.
7. The invited person gets a notification and must accept the role before they can start managing the Page. Until they do, their status will show as "pending" in the Page Roles settings.

Best Practices for Managing Page Permissions Securely

Simply adding people isn't enough. Managing your Page access over the long term is vital for security and smooth operations. Here are a few best practices to follow:

1. Perform Regular Audits

At least once per quarter, go to your Page access settings and review everyone who has a role. Have any employees left the company? Has a contract with a freelancer or agency ended? People often forget to remove old permissions, leaving a potential security risk open. Make a habit of clearing out anyone who no longer needs access.

2. Create Clear Onboarding and Offboarding Processes

When a new team member starts, have a standardized process for granting them the correct level of access. More importantly, have an immediate offboarding process. The moment an employee's or contractor's role ends, their Page access should be removed as part of their exit procedures. Don't wait until the end of the day or the end of the week - do it immediately.

3. Use Meta Business Suite for Agencies and Larger Teams

If you're working with an agency or managing multiple team members and assets (like ad accounts and Instagram profiles), you should manage permissions through Meta Business Suite (formerly Business Manager). Instead of adding individuals directly to your Page, you invite the agency's Business Manager to be a partner. They can then assign people from their own team to your Page without you ever needing to add them individually. This is cleaner, more secure, and the industry standard for professional collaboration.

4. Communicate Expectations

When you invite someone to a role, let them know what's expected. For example, if you make somebody a Moderator, clarify if they're responsible for answering DMs within a certain time frame. If they're an Editor, explain your content approval workflow. Just because someone has the technical ability to post doesn't mean they know your brand guidelines or content pillars. Clear communication prevents mishaps and confusion down the road.

Final Thoughts

Giving out permissions is a necessary part of growing your brand on Facebook, and getting it right puts you in control. Understanding the differences between roles and following a few simple security protocols helps keep your Page safe while empowering your team to contribute effectively.

Once your team members all have the right access, keeping everyone aligned on what to post and when becomes the next hurdle. We wrestled with messy spreadsheets and chaotic group chats for years while managing social media teams, which is precisely why we built Postbase. Our visual content calendar gives the whole team a single, clear view of the entire content schedule, so you can plan, schedule, and collaborate across all your platforms without the stressful back-and-forth. It’s all about empowering your team to get work done, not just managing permissions.