How to Add Someone as an Admin on Facebook

Adding a new admin to your Facebook Page should be a simple task, but navigating through the settings menu can sometimes feel like a wild goose chase. This guide cuts through the confusion and gives you a clear path forward. We’ll show you exactly how to add people to your Page, explain what each role does, and share some best practices for managing your team securely.

Why Bother Adding Team Members to Your Facebook Page?

Running a successful Facebook Page is never a one-person show, especially as your brand grows. Bringing team members on board isn’t just about delegating tasks, it’s a strategic move that builds resilience and sparks collaboration. Handing off comment moderation to a community manager frees you up to work on content strategy. Giving an advertiser access allows them to run campaigns without needing your keys to the entire kingdom. It's about putting the right people in the right seats so they can do their best work without tripping over each other.

More importantly, having at least one other trusted admin creates a vital safety net. Accounts get locked or compromised for all sorts of unexpected reasons. If you're the only person with full control and you lose access, your entire Facebook presence is in jeopardy. Adding a backup admin is like having a spare key to your house - you hope you never need it, but you'll be incredibly glad it's there if you do.

Understanding Facebook Page Roles: Who Does What?

Before you start adding people, you need to understand the different levels of access you can grant. Facebook uses a system of "roles" to define what each person can and can't do on your Page. Giving someone "Admin" access when all they need to do is schedule posts is like handing them the master key to a hotel when they only needed to get into their room. It's a security risk you don’t need to take. Here’s a breakdown of the standard Page roles from most powerful to least.

Admin (The All-Access Pass)

Think of the Admin role as the owner of the page. An Admin has complete and total control. They can do everything: publish content, respond to messages and comments, run ads, view insights, and critically, manage other Page roles and settings. This means an Admin can add or remove anyone they want, including you.

• What they can do: Everything. Full control over the Page.
• When to use it: Only grant this role to a trusted business partner or co-owner. Giving Admin access to an employee, freelancer, or agency is often unnecessary and risky.

Editor (The Content Creator)

The Editor is your go-to role for anyone managing the day-to-day content on your Page. They can post as the Page, reply to comments, send messages, create ads, edit Page details, and view analytics. It’s a powerful role centered entirely on content and community management.

• What they can't do: They cannot change core Page settings or manage the permissions of other people on the Page. They can’t add or remove other Admins, Editors, etc.
• When to use it: This is the perfect role for your social media manager, content creator, or primary marketing contact. It gives them all the tools they need to manage the Page's presence without the ability to touch sensitive administrative settings.

Moderator (The Community Manager)

The Moderator role is designed for community management. Their job is to keep watch over the conversation. Moderators can respond to comments, delete inappropriate comments, and ban people from the Page. They can also send messages as the Page, run ads, and see who created a post or comment.

• What they can't do: They cannot create or publish original content on the Page feed. Their power is reactive - managing the community’s engagement with your content.
• When to use it: This is ideal for team members focused on customer service or community engagement who don’t need to create the content calendar.

Advertiser (The Ads Specialist)

As the name suggests, the Advertiser role is strictly for managing ad campaigns. People with this role can create, manage, and delete ads for the Page. They can also view analytics related to the ad campaigns they're running.

• What they can't do: Anything related to organic content or community management. They can’t publish an organic post, reply to comments, or edit any Page information.
• When to use it: Perfect for a freelancer, agency, or internal team member whose only job is to manage your Facebook Ad campaigns.

Analyst (The Data Guru)

The Analyst has "read-only" access to your Page. They can see all of your performance data in Facebook Insights and can see which admins published specific posts. They get a full view of what's working and what's not, without being able to change anything.

• What they can't do: Pretty much everything else. They can't post, comment, send messages, or manage ads. They are observers only.
• When to use it: Grant this access to stakeholders, managers, or data analysts who need to report on Page performance without actively managing it.

How to Add a New Admin on a Facebook Page (Desktop Guide)

Adding a new team member is straightforward once you know where to look. Facebook has updated its interface to the "New Pages Experience," so the steps might look different from older guides. Here’s the up-to-date process for a desktop browser:

1. Switch to your Page Profile: Make sure you are acting as your Facebook Page, not your personal profile. You can do this by clicking your profile picture in the top-right corner of Facebook and selecting your Page from the menu.
2. Navigate to Page Access Settings: Once you're on your Page, click your Page’s profile picture in the top right corner again. From that dropdown menu, select Settings & Privacy, and then click on Settings. In the left-hand menu, click on New Pages Experience, which will open a few sub-options. Click on Page Access.
3. Start the Invitation: You'll see two sections: "People with Facebook access" and "People with task access." To add an Admin or Editor, you'll use the first one. Click the blue Add New button next to "People with Facebook access."
4. Find the Person: A pop-up will appear. Click "Next," and then type the name or email address of the person you want to add into the search bar. The person must have a personal Facebook profile, and to add them via name search, you usually need to be friends with them first. Using their email address is often the most reliable way to find the correct person.
5. Assign the Role & Grant Access: Once you've selected the person, you'll see a screen that explains what you're about to do. Here, you'll see a list of permissions. To grant full admin access, you must toggle on the option that says "Allow this person to have full control." This is the key step. If you leave this off, they will be given Editor-level access by default. Review the permissions, then click Give Access.
6. Confirm with Your Password: For security, Facebook will ask you to re-enter your personal profile password to confirm the change. This helps prevent unauthorized additions to your Page.
7. Wait for Them to Accept: The invitation has been sent! The person you invited will receive a notification and must accept the invitation before their role becomes active. Their invite will expire in 30 days if they don’t accept.

Adding Page Roles on the Facebook Mobile App

Managing your team on the go? You can also add admins and other roles directly from your phone. The process is very similar.

1. Open the App and Switch to Your Page: Launch the Facebook app. Tap the menu button (your profile picture and three horizontal lines) in the bottom-right corner. Then, tap the down arrow next to your name at the top to switch to your Page profile.
2. Go to Settings: Once you're managing as your Page, tap the menu button again. Scroll down and tap Settings & Privacy, then tap Settings.
3. Find Page Access: In the settings menu, tap on Page Settings for your Page. Then, under "New Pages Experience," tap on Page Access.
4. Invite the New Person: Just like on desktop, tap the Add New button and follow the prompts. You'll search for them by name or email, choose their level of access (remembering to toggle on "full control" for Admins), and click Give Access.
5. Confirm and Send: Enter your password to complete the process. The person will get a notification to accept their new role.

Best Practices for Managing Your Page Admin Team

Getting your team set up is just the first step. Effectively managing permissions is an ongoing process that protects your brand's security and ensures a smooth workflow.

• Practice the Principle of Least Privilege: Always assign the most restrictive role that still allows someone to do their job. If a contractor just needs to publish posts, make them an Editor, not an Admin. If someone only handles ads, give them the Advertiser role. This minimizes potential damage if an account is compromised or an employee makes a mistake.
• Only Give Admin Access to Co-Owners: This is worth repeating. An Admin can remove you from your own Page. Reserve this level of authority for people who have a vested ownership stake in the business and who you trust unconditionally.
• Conduct Regular Audits: At least once every quarter, go to your "Page Access" settings and review who has access to your Page. Do they all still work with you? Are their roles still appropriate for their responsibilities? Immediately remove access for any former employees, contractors, or agency partners who are no longer associated with your brand.
• Communicate Clearly: Don't just send an invite and expect everything to fall into place. Talk to your team members about their specific roles and responsibilities. A quick chat can prevent confusion, like a Moderator wondering why they can't create a post, or an Editor changing a Page setting they weren't supposed to touch.

Final Thoughts

Assigning and managing roles on your Facebook Page is a foundational skill for any growing business. By understanding what each role can do, following the correct steps for desktop and mobile, and committing to regular security audits, you can safely empower your team to collaborate and build your brand on social media.

Successfully managing roles for your team is one piece of a bigger puzzle. Once you stop wrestling with permissions, you often realize just how much time is spent juggling different tabs for scheduling, community management, and analyzing performance. When we built Postbase, we focused on bringing all of that into one, clean space. Our goal was to create a modern and reliable tool where you can go from planning on a visual calendar to scheduling video-first content to engaging with all your comments without ever feeling lost, paving the way for better teamwork from start to finish.