How to Manage Page Roles on Facebook

Bringing team members, freelancers, or a marketing agency onto your Facebook Page shouldn't feel like handing over the keys to your entire house. You want to give them just enough access to do their job without giving away control. This guide walks you through exactly how to add, change, and remove Page roles, plus some essential best practices to keep your Page secure and running smoothly.

First, What Are Facebook Page Roles?

Facebook Page roles are permission settings that grant different levels of access to people who help manage your Page. Instead of giving everyone your password (please, never do this!), you assign them a specific role with a predefined set of permissions. This way, your social media manager can schedule posts without being able to change your billing information, and your analyst can pull reports without being able to reply to comments.

Assigning the correct roles is fundamental to secure and efficient team collaboration. It minimizes the risk of accidental errors or unauthorized changes and ensures everyone can focus on their specific tasks without getting bogged down by features they don't need.

Meta is in a period of transition, moving accounts from "Classic Pages" to the "New Pages Experience." The core roles are similar, but the interface and terminology can be a little different. We'll cover both below.

Breaking Down the Page Roles (and Task Access)

Understanding what each role can and can't do is the most important step. Handing out Admin access when someone only needs to be an Advertiser is a common mistake that can create security vulnerabilities.

Admin (Full Control)

Think of the Admin as the owner of the Page. They have the highest level of permission and can do everything, including:

• Manage all Page settings and information.
• Assign, edit, and remove Page roles for all other users (including other Admins).
• Create, publish, and delete posts, Stories, and other content.
• Send messages, respond to comments, and manage community activity.
• Run ads, view insights, and manage linked accounts.
• Most importantly: They can delete the page.

When to use this role: Only for Page owners and trusted top-level managers. Be extremely careful who you grant Admin access to.

Editor

The Editor is your content lead. They have nearly full control over the Page's presence but lack the sensitive permissions of an Admin. They can:

• Do everything an Admin can do except manage Page roles and settings.
• Post as the Page, create ads, and view insights.
• Reply to comments and send messages.

When to use this role: Perfect for your social media manager, content creators, or lead marketers who are responsible for the day-to-day operation of the Page.

Moderator

The Moderator is your community champion. Their job is to manage the conversation and interactions on your Page. They can:

• Respond to comments and messages.
• Remove comments and ban people from the Page.
• Run ads and view Page insights.

They cannot create or publish content as the Page.

When to use this role: Ideal for team members focused on community management or customer service.

Advertiser

The Advertiser is a specialist role focused squarely on paid campaigns. They can:

• Create and manage ads.
• View Page insights related to ad performance.

That's it. They can't post organically, reply to comments, or change any Page settings.

When to use this role: For your dedicated ad specialist, media buyer, or marketing agency partners who only handle paid campaigns.

Analyst

The Analyst is the data-driven member of your team. This role has read-only access to see what's working. All they can do is:

• View Page insights and performance data.
• See who has published on the Page.

They cannot post, comment, message, or advertise.

When to use this role: Great for stakeholders, team leads who need to pull reports, or marketing analysts who provide strategic guidance based on performance.

A Note on the New Pages Experience: Full Control vs. Task Access

The New Pages Experience simplifies this slightly. Instead of a long list of specific roles, you grant people access in two main ways:

• People with Facebook Access (Full Control): This is the equivalent of an Admin. They can switch between their personal profile and the Page profile and manage everything from the Page.
• People with Task Access (Partial Control): This lumps together the functionality of Editors, Moderators, Advertisers, and Analysts. When inviting someone, you can use a fine-grained toggle system to give them specific permissions for tasks like Content, Messages, Community Activity, Ads, or Insights. This is more flexible and secure as you can customize access for each individual.

How to Add Someone to Your Facebook Page

Ready to bring someone on board? Make sure you are friends with them on Facebook or have their email address associated with their Facebook account. The steps differ slightly depending on which Page experience you have.

To start, go to your Facebook Page and navigate to your Professional Dashboard.

Adding Roles (New Pages Experience)

1. From your Page, click your profile picture in the top right and switch to your Page's profile.
2. From the Page's profile, click your profile picture in the top right again and go to Settings & Privacy > Settings.
3. In the left menu, select New Pages Experience > Page Access.
4. To grant full Admin-level access, click Add New next to "People with Facebook access." To grant task-based access, click Add New next to "People with task access."
5. Type the name or email address of the person you want to invite and select their profile.
6. For "Task access," you'll see a screen where you can toggle on exactly which permissions they need (Content, Messages, Ads, etc.).
7. Review the permissions, enter your Facebook password to confirm, and send the invitation.

The person you invited will receive a notification to accept the role. Their access won't become active until they accept, and the invitation expires after 30 days.

Adding Roles (Classic Pages)

1. From your Page, look for the Settings link in the left-hand menu.
2. In the Settings menu, click on Page Roles.
3. Under the "Assign a new Page role" section, type the person's name or email address into the box.
4. To the right, use the dropdown menu to select the role you want to assign (e.g., Editor, Moderator, Analyst).
5. Click the Add button and enter your Facebook password to confirm.

Just like with the New Pages Experience, the invitation must be accepted by the recipient before their role becomes active.

How to Change or Remove Page Roles

As team responsibilities shift or people move on, you'll need to update permissions. Keeping your Page roles clean and current is a key part of good social media security.

Changing or Removing Access (New Pages Experience)

1. Go to your settings by selecting Settings & Privacy > Settings > New Pages Experience > Page Access.
2. You'll see a list of people with Facebook access and task access. Find the person whose role you want to manage.
3. Click the three-dot icon next to their name.
4. From here, you can choose Change access level to modify their task permissions or click Remove access to take them off the Page entirely.
5. Follow the prompts and enter your password to confirm the change.

Changing or Removing Access (Classic Pages)

1. Navigate to Settings > Page Roles on your Page.
2. Scroll down to the "Existing Page Roles" section. You'll see a list of everyone who has access.
3. Find the person you want to manage. To the right of their name, click the Edit button.
4. You can use the dropdown menu to select a new role or click the Remove button at the bottom left of their entry.
5. Confirm your choice and enter your password if prompted.

Important: When someone leaves your team, remove their access immediately. A dangling permission is a security risk you don't need.

Best Practices for Managing Your Page Team

Knowing the "how" is just one part of the equation. Following a few best practices will make your Page management more secure and professional.

1. Follow the Rule of Least Privilege

This is the golden rule of access management. Only give people the minimum level of access they need to perform their job. If your contractor only runs ads, make them an Advertiser, not an Editor. This simple habit dramatically reduces the chance of accidents.

2. Always Have More Than One Admin

What happens if your only Admin gets locked out of their account, goes on vacation, or leaves the company suddenly? You could lose access to your Page forever. Always have at least two trusted people (like co-owners or senior leadership) set as Admins to ensure there's a backup.

3. Schedule Regular Security Audits

Once a quarter, go to your Page Roles settings and review who has access. Do they all still work with you? Are their permission levels still appropriate for their current role? Remove anyone who shouldn't be there. This 10-minute check-in can prevent major headaches down the road.

4. Use Meta Business Suite for Agencies and Bigger Teams

If you're working with an agency or managing multiple assets (like an Ad Account and Instagram profile), inviting them directly through Meta Business Suite is the more professional and secure way to go. It allows them to manage your Page without being personally linked via their own profiles, which is a cleaner setup for everyone involved.

Final Thoughts

Mastering Facebook Page roles is a must-have skill for anyone building a brand on social media. It transforms page management from a chaotic free-for-all into a structured, secure, and efficient process. By understanding what each role does and regularly auditing your team's access, you can collaborate with confidence and protect your valuable online presence.

Effective collaboration is about more than just page permissions, it's about the tools that make teamwork feel seamless. For teams juggling today’s fast-paced social media landscape, a dedicated platform can make a huge difference. At Postbase, we built our unified inbox to solve the chaos of managing comments and DMs across multiple platforms. Team members can assign conversations, leave internal notes, and collaborate on responses in one place, which helps everyone stay aligned and responsive.