How to Give Someone Access to a Facebook Business Page

Granting someone access to your Facebook Business Page shouldn't feel like handing over the keys to your entire digital kingdom. It's about empowering your team, agency, or contractor to do their job without compromising your account's security. This guide will walk you through exactly how to add people to your Facebook Page using the Meta Business Suite, explain what each permission level actually means, and show you how to manage your team securely as you grow.

Why Granting Access the Right Way Matters

Taking a few minutes to set up user permissions properly can save you from major headaches down the road. Instead of sharing your personal login details (which is a significant security risk and against Facebook's terms of service), you can assign specific roles that give people just the access they need, and nothing more.

There are three main benefits to this approach:

• Security: By not sharing your password, you retain ultimate control. If you part ways with a team member or freelancer, you can revoke their access in two clicks without needing to change your login credentials and re-authenticate everywhere else.
• Efficiency: Your social media manager can schedule posts, your community manager can respond to comments, and your ad specialist can run campaigns - all at the same time, without needing your constant approval or manual intervention. It eliminates bottlenecks and frees you up to focus on the bigger picture.
• Accountability: When users are managed individually, Meta Business Suite logs which person took specific actions on your Page. This creates a clear trail of accountability, so you always know who published a certain post or responded to a customer inquiry.

First, A Quick Word: Meet the Meta Business Suite

If you've managed a Facebook Page for a while, you might remember being able to add people directly from the Page's settings tab. While some legacy Pages might still show this, Meta has transitioned nearly all management functions to one central hub: Meta Business Suite (formerly Facebook Business Manager).

Think of the Business Suite as the control room for all your professional Meta assets - your Facebook Page(s), Instagram account(s), Ad Account(s), pixels, and catalogs all live here. All user management now happens within this suite, as it’s designed to provide a more secure and organized structure for businesses and agencies managing multiple assets and team members.

Getting familiar with it is the first step. If your Page isn't already connected to a Business Suite, Facebook will typically guide you through creating one when you first try to access more advanced tools like the Ads Manager.

Understanding the Different Roles and Permissions

Before you invite anyone, it’s important to understand the hierarchy of access levels. Giving someone "full control" when they only need to schedule content is a common (and risky) mistake. Meta breaks down access into two main categories: Facebook Access and Task Access.

Facebook Access (Partial to Full Control)

This type of access allows people to manage the Page directly from Facebook or by using other Meta tools like Meta Business Suite and Creator Studio. When you grant this, you then select exactly what they’re allowed to do. At the very top is Full Control.

Full Control (The "Admin" Role)

This is the highest level of permission you can grant. A user with Full Control can do everything you can, including:

• Manage all Page settings and permissions (add or remove other people, including you!).
• Delete the Facebook Page permanently.
• Create content, respond to messages, run ads, and view all insights.

Who needs it? Only assign this to a co-owner or a deeply trusted business partner. Treat this role with extreme caution. In most cases, even a head of marketing doesn't need full control.

Partial Access (Permissions-based)

This is the most flexible and commonly used type of access. Instead of giving someone all the keys, you can create a custom set of permissions based on their job. Here’s a breakdown of the core permissions you can assign:

• Content: Allows the user to create, manage, or delete posts, Stories, and other content as the Page. This is ideal for social media managers and content creators.
• Messages: Allows the user to send messages and respond to comments and Instagram DMs as the Page. Assign this to community managers or customer service representatives.
• Ads: The ability to create, manage, and delete ads for the Page. This is perfect for a media buyer or advertising specialist who handles your campaigns.
• Insights: Gives the user access to see Page performance, including audience demographics and content engagement data. It's a "view-only" permission that’s useful for analysts or stakeholders who need to see how things are going without being able to make changes.
• Community Activity: This allows users to review and respond to comments, remove unwanted comments, and report activity. It’s often paired with the “Messages” permission.

By toggling these on or off, you can build a custom role for almost any team member. For example, a content creator might only get "Content" and "Insights" access, while a community manager gets "Messages" and "Community Activity."

Task Access

Task access is even more limited. It lets people work on specific Page tasks using other tools like Ads Manager or their Creator Studio, but they cannot switch to and manage the Page directly on Facebook. This is a bit of a legacy feature designed for contractors who might only need to interact with a specific asset (like an Ad Account) without having broad access to the Page itself. For most internal team members, "Partial Facebook Access" is the more modern and practical way to go.

Step-by-Step Guide: How to Give Someone Access to Your Page

Ready to invite your first team member? Here is the exact process. Make sure you are an admin (have "Full Control") of the Business Suite account connected to your Page before starting.

1. Navigate to Meta Business Suite Settings

Head over to business.facebook.com. On the bottom-left sidebar, you'll see a Settings gear icon. Click on it. If you manage multiple business accounts, make sure the correct one is selected in the top-left dropdown menu.

2. Go to the "People" Section and Add Someone

Once you're in Settings, find the "People" tab in the "Users" sub-menu. This is where you'll see a list of everyone who has access to your business account. In the top right, click the blue "Add people" button.

3. Enter Their Email Address

A pop-up window will appear, asking you to enter the person's email address. Always use the email address associated with their personal Facebook profile. This is how Meta finds their account and sends the invitation. Do not try to invite someone using an email they don't use for Facebook, as it won't work.

4. Assign Business Account Access

Next, you’ll determine their level of access. This is where you choose the permissions you mapped out earlier.

• For most team members, leave the default "Partial access" selected. You can click "Manage" to see all a-la-carte permissions if you need to create a truly basic, view-only role.
• If you are adding a business partner who needs total control, toggle on "Full control." You will see a warning reminding you of what this permission grants. Take it seriously.

5. Assign Tasks to Specific Assets

After clicking "Next," you'll land on a screen that shows all the assets in your Business Suite (Pages, Ad Accounts, etc.).

1. On the left, select the asset type you want to grant access to (in this case, "Pages").
2. Check the box next to your desired Facebook Page from the middle column.
3. On the right, a menu will slide out with all the specific permissions for that asset. Toggle on the switches for what this person will be managing - Content, Ads, Insights, etc.
4. If the user also needs access to your Instagram account or Ad Account, you can select those assets here and assign their permissions in the same step.

When you're finished, click “Send invitation.”

6. The User Must Accept the Invite

Your job is done, but theirs has just begun. The person will receive an email invitation and a notification on Facebook asking them to join your business. Their status will show as "Pending" in the "People" section until they accept. Once they do, their name will appear as an active user, and they’ll have the permissions you assigned them.

Managing or Removing Access for Existing Users

Business needs change, and people's roles evolve. It's good practice to conduct an audit every few months to remove anyone who no longer needs access to your Page. Doing this is simple:

1. Go back to the "People" section in your Business Suite Settings.
2. Click on the person's name whose access you want to change or revoke.
3. A menu will slide out on the right showing all the assets they have access to. From here, you can:
   • Adjust their toggles to add or remove specific permissions.
   • Click "Remove" next to a specific asset to revoke their access from just that one Page.
   • To remove them from the business entirely, click the three dots in the top right corner and select "Remove from business account." This will revoke all their access instantly.

Final Thoughts

Properly managing user permissions is a fundamental part of running a secure and efficient social media operation. By using Meta Business Suite, understanding the different roles, and granting people only the access they truly need, you can confidently build out your team and focus on growth. Just remember to periodically review who has access to keep your digital assets protected.

Once your team is up and running with the right page roles, the real work of managing your social media presence begins. Coordinating who posts what, ensuring no comment goes unanswered, and keeping track of conversations can quickly become messy. With our platform, Postbase, we make that collaboration simple. You can manage comments and DMs from all your platforms in one unified inbox and even assign conversations to specific team members to make sure nothing gets missed - all without adding another layer of complexity to your workflow.