How to Give LinkedIn Page Access

Letting someone else manage your LinkedIn Company Page doesn’t have to mean handing over your personal password - in fact, you should never do that. Giving team members, agencies, or freelancers direct access is the proper, secure, and professional way to collaborate. This guide will walk you through exactly how to assign roles, what each role means, and how to manage access like a pro, all without any confusing jargon.

Why Team Access to Your LinkedIn Page Matters

Before we get into the "how," let's quickly cover the "why." Properly managing page access isn't just a technical step - it's a strategic move that helps you scale your brand, improve security, and work more efficiently. By assigning specific roles, you protect your page while empowering your team.

Here’s why it’s a non-negotiable for growing businesses:

• Better Security: Sharing your personal login information is a massive security risk. If a team member leaves, you’re left scrambling to change passwords and hoping they don’t still have access anywhere else. Formal page roles allow you to grant and revoke access with a single click, keeping your personal account completely separate and secure.
• Simplified Team Collaboration: Your content creator needs to post, your analyst needs to pull reports, and your ad manager needs to run campaigns. Assigning roles lets everyone do their job without stepping on each other's toes or needing to ask you for permission for every small task. It builds an efficient, self-sufficient workflow.
• Clear Accountability: When different people are responsible for different tasks, it’s helpful to know who does what. Specific roles clarify responsibilities. You know who is in charge of content publishing versus who is reviewing analytics, which streamlines communication and avoids confusion.
• Seamless Agency and Freelancer Onboarding: Working with outside partners? Granting them a specific role (like "Content Admin" or "Sponsored Content Poster") gives them the exact access they need to do their work without giving away the keys to your entire digital kingdom. When the contract ends, removing them takes seconds.

Understanding LinkedIn Page Roles: A Clear Breakdown

LinkedIn offers several different admin roles, each with a specific set of permissions. Choosing the right one is about giving someone just enough access to do their job - and no more. This is often called the "principle of least privilege," and it’s a smart practice for protecting your brand.

Let’s break down the main roles you can assign for your Page.

The Main Page Roles

• Super Admin: This is the most powerful role. A Super Admin can do everything: assign and manage all other admin roles (including other Super Admins), edit all page details, post content, and access analytics. Think of this as the master key. You should have at least two Super Admins for redundancy, but limit this role to trusted page owners or senior managers.
• Content Admin: This role is perfect for your day-to-day social media manager or content creator. A Content Admin can post and manage content (including posts, articles, and stories), view page analytics, and respond to comments. However, they cannot edit page details or manage other admins. This is likely the role you’ll assign most often.
• Curator: The Curator role is a more limited content role. A Curator can recommend and share content from the "Content Suggestions" feed, which Super or Content Admins can then review and post. They cannot create original posts directly on the page. This is a great role for team members or brand advocates who can help find relevant articles to share but aren't in charge of the official content strategy.
• Analyst: Need someone to track performance and report on metrics? The Analyst role is perfect. They get full, view-only access to the Page Analytics section to monitor follower growth, post engagement, visitor demographics, and more. Analysts cannot post content, edit the page, or manage other admins. It’s strictly for data and insights.

Roles for LinkedIn Ads

If you're running sponsored campaigns, you’ll encounter another set of roles. These are often managed from LinkedIn Campaign Manager but are assigned on the Company Page.

• Sponsored Content Poster: This gives a user permission to create ads or "Sponsored Content" on behalf of your page. This is essential for your media buyer or digital advertising agency. They can create posts in Campaign Manager that appear as if they came from your page, but they can't post organic content directly on the page itself.
• Lead Gen Forms Manager: If you use LinkedIn Lead Gen Forms in your ads to collect leads, you need to assign this role. It allows a user to download the leads collected from your advertising campaigns. Often, the same person who is your Sponsored Content Poster will also need this access.

How to Give LinkedIn Page Access: Your Step-by-Step Guide

Ready to grant access? The process is straightforward once you know where to look. Just follow these simple steps.

An Important Prerequisite: To assign an admin role to someone, you must be a first-degree connection with them on LinkedIn. If you're not, send them a connection request and wait for them to accept before you begin.

1. Go to Your Page's Super Admin View: Log into LinkedIn and navigate to your company page. At the top of the page, beneath the header image, you should see a button that says "Viewing as member." Click it and switch to "Admin view."
2. Access Your Settings: Once you're in the admin view, look at the top right of your screen. You'll see an "Admin tools" dropdown menu. Click on it, and then select Settings >, Manage admins.
3. Add a New Admin: On the "Manage admins" page, you'll see a blue button that says "+ Add admin." Click it.
4. Find the Person You Want to Add: A search box will appear. Start typing the name of the person you want to add. Since you’re already connected with them, their profile should pop up. Click on their name to select them.
5. Assign the Role: After selecting them, a list of available Page and Ad Account roles will appear. Choose the role you want to grant them from the options we detailed above (e.g., Content Admin, Analyst, etc.).
6. Save Your Changes: After you select the role, simply click the "Save" button. And that’s it! LinkedIn will send a notification to the person letting them know they've been made an admin of your page.

How to Edit or Remove LinkedIn Page Access

Workflows change. Team members leave, agencies finish their contracts, and responsibilities get shuffled. Regularly reviewing and managing your Page admins is just as important as adding them.

Here’s how to do a quick audit and clean up your permissions:

1. Return to the "Manage Admins" Page: Follow the same first two steps from the guide above: go to your page in Admin view, click Admin tools >, Settings >, Manage admins.
2. Find the Admin to Update: You will see a list of all current page admins along with their assigned roles. Find the name of the person whose access you want to change or revoke.
3. Edit the Admin's Role: To the right of their name, you'll see a pencil icon. Click it to open the role selection menu again. From here, you can switch their role (e.g., downgrade a Super Admin to a Content Admin) and then click "Save."
4. Remove the Admin: If you need to completely remove their access, find their name in the list and click the trash can icon on the far right. A confirmation pop-up will appear. Confirm that you want to remove them, and their access will be revoked instantly.

Best Practices for Managing Page Admins

• Perform Regular Audits: Once every quarter, take two minutes to visit your "Manage admins" page. Make sure everyone on that list still needs the access they have. It’s a simple security habit that prevents forgotten access from becoming a problem.
• Keep Super Admins to a Minimum: Don't give everyone Super Admin access just because it's easier. The more people who can add or remove other users, the higher the risk of a mistake. Keep the circle of Super Admins small and trusted.
• Onboard and Offboard Properly: Make adding and removing LinkedIn page access a standard part of your process for new hires and exiting employees. For new team members, grant access on their first day. For departing ones, remove access during their exit interview.

Final Thoughts

Managing who has access to your LinkedIn Company Page is a fundamental part of a professional social media strategy. By understanding the different roles and knowing where to add, edit, and remove permissions, you can create a secure and efficient workflow for your entire team. It empowers everyone to contribute effectively without you having to be the bottleneck for every little task.

As your team grows, keeping everyone's content contributions organized becomes the next challenge. We built Postbase to solve precisely this problem, offering a visual calendar to plan your team’s content and a unified inbox to manage all your comments in one place. With reliable scheduling and better organization, the collaborators you just granted access can work more effectively, which is what good teamwork is all about.

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