How to Add Someone to a LinkedIn Business Page

Thinking of sharing the workload for your company's LinkedIn page? You're in the right place. This guide walks you through exactly how to add, manage, and remove team members as admins on your LinkedIn Business Page. We'll cover the different access levels and best practices for keeping your page secure and running smoothly.

First, A Quick Look at Why You Should Delegate Access

Running a successful LinkedIn Page isn't a one-person job. As your brand grows, bringing in team members to help manage the page becomes a practical necessity. Delegating access means you can collaborate more effectively, distribute the workload, and maintain a consistent presence without one person shouldering the entire burden. Here's why it's a smart move:

• Better Content Flow: More people can contribute ideas, schedule posts, and create content. This often leads to a more diverse and engaging feed for your followers.
• Improved Response Times: With multiple admins, comments and messages can be handled faster. Quick engagement shows your audience you're active and attentive, which builds community and trust.
• Workload Distribution: Let your content writers focus on writing, your analysts on data, and your community managers on engagement. Assigning roles based on expertise makes your entire social media operation more efficient.
• Enhanced Security: Instead of sharing your personal login credentials (a major security risk), you can grant specific, revocable access to team members. If someone leaves the company, you can simply remove their admin rights without affecting anyone else.
• Continuity: If the primary page manager goes on vacation or leaves the company, having other admins means the page can continue operating without any disruption.

Understanding LinkedIn Page Admin Roles

Before you start adding people, you need to understand the different levels of access you can grant. LinkedIn offers several distinct roles, each with its own set of permissions. Giving everyone "Super Admin" access is a common mistake that can create unnecessary security risks. The best approach is to give people the least amount of access they need to do their jobs effectively.

Here's a breakdown of the primary Page Admin roles and what they can do:

Super Admin

Think of this as the master key to the page. Super Admins have complete control and can perform every possible action.

• Permissions: Can do everything. This includes adding and removing all other admins (including other Super Admins), editing the page, deactivating the page, posting content, managing leads, running ad campaigns, and viewing analytics.
• Who should have it: This role should be reserved for a very small number of trusted individuals, like the business owner, the head of marketing, or a C-level executive. It's the highest level of access and should be assigned with care.

Content Admin

This is the workhorse role for your content creators and social media managers. They have all the permissions needed to manage the day-to-day content and engagement activities on the page.

• Permissions: Can post and manage content (updates, events, articles), create new jobs, manage comments, and view page analytics. They can also manage affiliated pages and view the content suggestions feed.
• Who should have it: Your social media manager, content specialists, and marketing team members who are directly responsible for creating and publishing posts.

Curator

This is a more limited role, ideal for employees or brand advocates who you want to contribute to the page without giving them full content creation permissions. Curators can help identify and share relevant content.

• Permissions: Can access the content suggestions tab and recommend content for other admins to post. They can also view the page to see how it looks but cannot post directly.
• Who should have it: Employees in other departments (like sales or HR) who might have valuable industry content to share, or passionate brand advocates you want involved in the content strategy.

Analyst

An Analyst role is perfect for data-driven marketers or stakeholders who need to track performance without having the ability to post or edit the page.

• Permissions: Has full access to the Page Analytics dashboard. They can monitor follower growth, post engagement, visitor demographics, and export performance data. They cannot make any posts or change any page information.
• Who should have it: Marketing analysts, SEO specialists, or executives who need to see performance metrics to inform their strategic decisions.

How to Add an Admin to Your LinkedIn Company Page: The Step-by-Step Guide

Ready to grant access? The process is straightforward, but there are a few prerequisites to keep in mind:

• You must be a Super Admin of the page yourself. No other role has the permission to add new admins.
• You must be a 1st-degree connection with the person you want to add. If you aren't, send them a connection request and wait for them to accept it before you proceed.

Once you've confirmed those two points, follow these steps:

1. Go to Your Super Admin View

Navigate to your LinkedIn Company Page. In the top left, under your page name, you should see a dropdown that lets you toggle between "View as member" and "View as admin." Make sure you are in the Admin View.

2. Access Admin Tools

In the top right corner of your page's navigation bar, you'll find a button labeled Admin tools. Click it to open the dropdown menu.

3. Navigate to Manage Admins

In the dropdown menu, under the "Settings" section, click on Manage admins. This will take you to the page where you can see all current admins and add new ones.

4. Add a New Admin

Click the blue + Add admin button, typically located on the right side of the screen. A new "Add new admin" box will pop up.

5. Find and Select the Person

Start typing the name of an existing 1st-degree connection into the "Search for a member..." field. As you type, their profile should appear. Click on their name to select them.

6. Assign Their Role

Once you've selected a person, you'll see the access level options available to the right side. Choose the appropriate role (Super Admin, Content Admin, Analyst, or Curator) based on the permissions they need.

Click the Add admin button at the bottom of the pop-up modal to confirm. The person will receive a notification from LinkedIn informing them they've been made an admin of your page. No acceptance is required on their end, access is granted right away.

How to Edit or Remove a Page Admin

Managing your admin list is just as important as adding to it. People change roles, leave the company, or may no longer need access. You can edit their roles or remove their admin permissions just as easily.

1. Go to Manage Admins: Follow the first three steps from the guide above (Go to Admin View, click Admin tools, then Manage admins).
2. Find the Admin: You'll see a list of everyone who currently has access to your page. Find the person whose permissions you want to change or revoke.
3. Edit or Remove: To the right of their name, you'll see their current role. You can either click on the dropdown menu next to the pencil to select a different role for them or click the trash can icon to remove them as an admin entirely.

If you remove someone, their access is revoked right away. This is an absolutely fundamental step in your employee offboarding process.

Best Practices for Securely Managing Your Page Admins

Assigning roles is simple, but managing them strategically is where great brands stand out. Follow these simple tips to keep your page secure and well-managed.

• Principle of Least Privilege: This sounds technical, but it's simple: only give people the minimum amount of access they need to perform their job. If someone only needs to review analytics, make them an Analyst, not a Super Admin. This reduces the risk of accidental changes or security breaches.
• Keep Your Admin List Lean: Don't let your admin list become bloated with outdated contacts. More admins equate to a wider surface area for potential problems to appear. Make it a habit to audit who has access at minimum every months.
• Create a Formal Offboarding process for your social media channels: Create processes so that whenever an employee or contractor with access leaves your company, removing their LinkedIn Page access should be a standard part of your offboarding process, similar to revoking their email login and company directory.
• Require Two-Factor Authentication: Encourage (or mandate) all admins to enable 2FA on their personal LinkedIn accounts. Since people use their personal profiles on social sites, you want to make sure your pages are protected on top of their normal day-to-day login so you don't get hacked and then people gain access to all your business or client pages. This is a paramount strategy.

Common Problems and Quick Fixes

Sometimes you might run into an issue when adding a new page admin. Here are a couple of common problems and their fixes:

"I can't find the person I'm trying to add!"

The Fix: This is the most common issue. You must be a 1st-degree connection on LinkedIn to add someone as an admin. Send them a connection request and wait for them to accept it. If you're already connected, double-check the spelling of their name or wait a few minutes, as there can occasionally be a sync delay.

"I don't see the 'Manage Admins' option!"

The Fix: You likely don't have the necessary permissions. Only Super Admins can add, edit, or remove other page admins. You will need to contact a current Super Admin on the page to request that they either add the new person for you or grant you higher-level access.

Final Thoughts

Giving your team members access to manage your LinkedIn Page is a great way to stay organized, collaborate effectively, and produce better content. By understanding the different admin roles and following a few security best practices, you can confidently delegate tasks and grow your brand's presence on the platform.

As you build your team, coordinating everyone's efforts can become a challenge. At Postbase, we built our platform to solve this exact problem. Having different people managing various aspects of your social media - from content scheduling and community engagement to performance analysis - is easier when everything lives in one visual calendar and a single collaborative inbox. Your entire team can plan content, schedule posts across multiple networks, engage with your audience, and track results without stepping on each other's toes.

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