How to Give Access to a LinkedIn Company Page

Granting someone access to your LinkedIn Company Page is a necessary step when growing your team, but it often feels a little nerve-wracking. This guide cuts through the confusion, showing you exactly how to add, manage, and remove page admins, while also explaining what each specific role can and cannot do.

First, Let's Talk About LinkedIn Page Roles

Before you hand over the keys, you need to understand what they unlock. LinkedIn isn't an all-or-nothing system, it offers several different admin roles, each with specific permissions. Giving someone only the access they need is not just good practice - it's essential for security and preventing accidental mistakes.

Here’s a breakdown of the main roles you can assign:

• Super Admin: This is the highest level of access. Super Admins can do everything - add and remove other admins (including other Super Admins), edit all page details, post content, run ad campaigns, and view analytics. Think of this role as the ultimate owner of the page. Grant this sparingly.
• Content Admin: This is the most common role for social media managers and content creators. They can publish and manage content (posts, videos, events, job postings), respond to comments, and view analytics. However, they can't edit sensitive page details or manage other admins.
• Curator: This role is a bit more limited. Curators can see content suggestions in the "Content" tab and recommend content for other admins to share. Recently, LinkedIn expanded this role so they can also draft and publish posts directly to the page. They have permission to view the analytics tab, too. This is great for team members who contribute content ideas but don't manage the entire page strategy.
• Analyst: Perfect for a marketing analyst or stakeholder who needs to see performance data without having posting permissions. Analysts have read-only access. They can view the page's analytics dashboard to monitor follower growth, engagement metrics, and post performance, but they cannot post, comment, or edit anything on the page.
• Paid Media Admin: This role is designed for your advertising team or agency partners. They can create and manage ad campaigns using the company’s LinkedIn Ads Account. They can also access the "Promote" button on page posts and view page analytics, but they can't make organic posts as the page.

Spotlight on the Super Admin: The Keys to the Kingdom

The Super Admin role is the most powerful and should be assigned with care. A Super Admin can remove other Super Admins, making it vital that only trusted individuals hold this position. We strongly recommend having at least two Super Admins on your page. Why? Redundancy. If one person leaves the company unexpectedly, gets locked out of their account, or is on vacation, you won’t lose control of your page. Having a second Super Admin ensures someone can always manage permissions and keep the page running smoothly.

How to Give Someone Access to Your LinkedIn Company Page (Step-by-Step)

Ready to add a new team member? The process is straightforward, but you must be a Super Admin yourself to perform these actions. If you don't see the "Admin tools" menu, it means you don't have the required permissions.

Here’s how to do it from your desktop:

1. Navigate to Your Page's Admin View: Go to your LinkedIn Company Page. At the top of the page, underneath the company name and banner, you should see tabs like "Home," "About," "Posts," etc. Next to them, there will be a button that says "View as admin." If you're already in admin view, you'll see "View as member" instead. Make sure you're in the Admin View.
2. Open Admin Tools: In the top right corner of your page, you'll find a dropdown menu labeled Admin Tools. Click on it.
3. Select "Manage Admins": From the dropdown menu, choose Manage admins. This will take you to your Page Admins settings.
4. Add a New Admin: On the Manage Admins screen, you'll see a list of current admins. Look for and click the blue button that says + Add admin. A pop-up window will appear.
5. Find the Person You Want to Add: In the search box, start typing the name of the person you want to add. Here’s a critical detail: you must be a 1st-degree connection with the person you're trying to add. If they don't show up in the search, you'll need to connect with them on LinkedIn first.
6. Assign Their Role: Once you've selected the person, a list of roles will appear. Choose the appropriate role from the list (Super Admin, Content Admin, etc.) based on the permissions you want them to have.
7. Save Your Changes: After selecting the role, click the Save button. The person will receive a notification on LinkedIn inviting them to become an admin of your page. They must accept this invitation to gain access.

That's it! Once they accept, they’ll be able to perform actions based on the role you assigned them.

Managing and Removing Current Page Admins

Your team will change over time. People get promoted, change roles, or leave the company. Keeping your LinkedIn Page admins list up-to-date is a simple but important security task. Just like adding an admin, you must be a Super Admin to edit or remove others.

How to Edit or Remove an Admin:

1. Follow steps 1-3 from the section above to get to the Manage admins page.
2. You'll see a list of every person who has access to your page and what their current role is.
3. To change someone's role, click the pencil icon (edit) next to their name. You can then select a new role from the dropdown menu and click Save.
4. To remove someone completely, click the trash can icon next to their name. A confirmation pop-up will appear. Click Remove to confirm, and their access will be revoked immediately.

Best Practices for Managing Your LinkedIn Page Access Safely

Giving out access isn’t just a technical task, it's a strategic one. Following a few best practices can save you from major headaches down the road.

• Practice the Principle of Least Privilege: This sounds formal, but the idea is simple: only give people the minimum level of access they need to do their job. If your coworker just needs to analyze results, make them an Analyst, not a Content Admin. If your summer intern is helping with posting, they probably don't need to be a Super Admin. This reduces the risk of accidental changes or security breaches.
• Conduct Regular Audits: At least once a quarter, review everyone who has access to your page. Is everyone still with the company? Are their roles still accurate? A quick 5-minute check-in can prevent lingering access from becoming a security risk.
• Establish a Clear Offboarding Process: When an employee or contractor leaves, removing their access from all social profiles should be a standard part of your offboarding checklist. Don't let it be an afterthought. Remove their access on their last day to ensure your page remains secure.
• Maintain Two Super Admins: As mentioned before, always have at least two trusted individuals with Super Admin access. This prevents you from being locked out if one person is unavailable or leaves the company.

Troubleshooting: Common Problems When Adding Admins

Sometimes things don't go as planned. Here are a few common issues and how to solve them.

Problem: "I can't find the person I'm trying to add."
Solution: The most likely reason is that you are not a 1st-degree connection with them on LinkedIn. Send them a connection request. Once they accept, you should be able to find them when you search again.

Problem: "I don't see the 'Manage Admins' option under 'Admin Tools'."
Solution: This means you do not have Super Admin permissions. You'll need to contact a current Super Admin on your team and ask them to either grant you Super Admin access or add the new person on your behalf.

Problem: "The invitation was sent, but the person says they never got it."
Solution: Admin invitations come as a LinkedIn notification, not an email. Ask them to check their notifications tab on the LinkedIn website or mobile app. The invite should be waiting for them there to accept.

Final Thoughts

Managing access to your LinkedIn Company Page is a fundamental skill for anyone running a business's social media presence. By understanding the different roles and following a clear process for adding and removing people, you can collaborate effectively with your team while keeping your company's valuable digital asset secure.

Once your team has the right access, the next step is building a seamless content workflow. Handling permissions is just one piece of the puzzle, and juggling multiple platforms, calendars, and inboxes can quickly become chaotic. At Postbase, we designed a simple, modern platform that brings all of this together in one place. By giving you a visual calendar for planning, unified scheduling for every platform, and a single inbox for engagement, we help your whole team stay organized and efficient without the clunky feeling of older tools.

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