How to Get the Web Address for a Facebook Page

Finding the web address for your Facebook Page should be simple, but it can be surprisingly tricky depending on whether you’re on a desktop or mobile device - or if you're trying to find that clean, custom URL you can actually print on a business card. This guide will walk you through exactly how to get your Facebook Page's link in seconds. We’ll cover how to find it on any device, how to create your own custom address, and what to do if you run into any trouble.

What Exactly is a Facebook Page URL?

A Facebook Page URL (Uniform Resource Locator) is just a technical term for its unique web address. It's the link you type into your browser to go directly to a specific page. Think of it like a street address for your brand's home on Facebook. When you want to send someone to your page, you give them this address.

Facebook Pages have two primary kinds of URLs:

• The Default URL: When you first create a Facebook Page, it gets assigned a long, sometimes clunky-looking URL filled with numbers. It often looks something like `facebook.com/pages/Your-Business-Name/123456789012345`. This link works perfectly fine, but it’s not memorable, professional, or easy to share verbally.
• The Custom URL (or Vanity URL): This is a clean, personalized web address that you get to choose. It typically looks like `facebook.com/YourBusinessName`. This is the gold standard for branding. It's easy for customers to remember, looks great in your email signature, and reinforces your brand identity.

Knowing how to find your URL is the first step, but learning how to customize it is what helps your business look established and professional.

Why Your Facebook Page URL Matters

Your Facebook Page link is a powerful marketing tool. It’s the bridge that connects your audience from other platforms directly to your Facebook community. You're not just finding a link, you're unlocking a direct path for potential customers, followers, and collaborators to engage with your brand. Here’s where you’ll use it constantly:

• On Your Website: Add a Facebook icon to your site’s header or footer that links directly to your Page.
• In Your Email Signature: Make it easy for every person you email to connect with you on Facebook.
• On Other Social Media Profiles: Add your Facebook Page link to your bio on Instagram, X, LinkedIn, or TikTok.
• In Your Email Newsletters: Encourage your subscribers to join the conversation on Facebook by including a direct link.
• On Marketing Materials: Put your custom URL on business cards, flyers, and posters. A clean `facebook.com/YourBrand` is much more effective than a long address with random numbers.

Essentially, grabbing a clean, easy-to-share link is fundamental for creating a cohesive online presence and making it effortless for people to find you.

How to Find Your Facebook Page URL (On Any Device)

The process is slightly different depending on whether you're using a computer or your phone. We'll break down both methods step-by-step.

Finding Your URL on a Desktop Browser

This is the most straightforward method. If you're on a laptop or desktop computer, you can grab the link from your browser's address bar in just a few clicks.

1. Log into your Facebook account.
2. Navigate to the Page you manage. You can typically find it in the left-hand sidebar under your shortcuts or by clicking your profile picture in the top right and selecting "See all profiles" to switch to your Page's profile.
3. Once your Page loads, look at the very top of your browser window. The URL displayed in the address bar is the web address for your page.
4. Simply click inside the address bar, and the full text will be highlighted. You can then copy it (Ctrl+C on Windows, Cmd+C on Mac) and paste it wherever you need it.

That's it! The URL you see there - whether it's the long, number-filled version or a clean custom one - is the correct link to your page.

Finding Your URL on the Facebook Mobile App (iOS and Android)

Getting the link from the mobile app requires a few more taps, as there's no visible address bar like on a desktop browser.

1. Open the Facebook app on your phone.
2. Navigate to your Page. Tap the menu icon (your profile picture and three horizontal lines) in the bottom right (iOS) or top right (Android). Then, select your Page from your shortcuts or switch to your Page's profile.
3. Once you are on your Page's main feed, look for the three dots icon (...) located next to "Manage," "View Tools," or "Edit Page" below the page's name and cover photo.
4. Tap the three dots. This will open a "Page Settings" menu.
5. At the bottom of this menu, you'll see a section titled "Your Page Link." The full URL is displayed right there.
6. Tap the "Copy Link" button. The URL is now saved to your phone's clipboard, ready to be pasted into a text message, email, or another social profile.

How to Create a Custom URL (Username) for Your Facebook Page

Now that you know how to find your URL, what if it's the long, ugly one with a bunch of numbers? It’s time to claim your custom URL, also known as a "username" on Facebook. This is one of the first things you should do after creating a Page because it solidifies your brand identity. You must be an admin of the page to do this.

Note: This must be done from a desktop browser.

Steps to Set Your Custom URL:

1. Navigate to your Facebook Page from a desktop computer.
2. In the left-hand menu, under "Manage Page," click on "Settings."
3. This will take you to the "General Page Settings" tab. The first field you see at the top will be "Name," and the one directly below it is "Username."
4. Click "Edit" next to the Username field.
5. Type your desired custom URL into the box. Facebook will tell you in real-time if the name is available.
6. If the username is available, click "Save Changes."

Your new, clean web address will now be active! Your old, number-based URL will still redirect to your Page, so you won’t lose any existing links, but you can now start sharing your new, professional link.

Tips for Choosing a Great Custom URL:

• Use Your Business Name: The most obvious and best choice. If your business is "Bluebird Cafe," try for `facebook.com/BluebirdCafe`.
• Keep It Consistent: If your Instagram and X handles are `@BluebirdCafeNYC`, use the same username for your Facebook Page to maintain brand consistency.
• Avoid Weird Characters: Facebook only allows letters, numbers, and periods (`.`). Keep it simple and easy to type.
• Don't Make It Too Long: Shorter is better and more memorable.
• What if it’s taken? If `BluebirdCafe` is taken, try adding a location (`BluebirdCafeNYC`), a keyword (`BluebirdCafeMusic`), or adding "Official" at the end (`BluebirdCafeOfficial`).

Finding the URL for a Facebook Page You Don't Own

Need to grab the link for a partner's page, a competitor, or just a page you admire? The process is even simpler.

• On Desktop: Search for the Page on Facebook. Click on it to go to its profile. The URL in your browser's address bar is the link you're looking for. Copy and paste.
• On Mobile: Search for the Page in the app. Go to its profile. Tap the three dots icon (...) below its cover photo, and then tap "Copy Link."

Troubleshooting Common Problems

Sometimes things don't go as planned. Here are answers to a few common issues that might pop up.

Why can't I set a username for my Page?

If you've just created your Page, Facebook may not allow you to set a username right away. While there are no official public rules, pages often need to be a few weeks old and have a small number of likes (e.g., 25 or more) before the option becomes available. If you don't see the "Username" option in your settings, give it some time, get a few friends to like your page, and check back later.

Facebook says my desired username isn't available, but I can't find a page using it.

Usernames can be claimed by both Pages and personal profiles. It’s also possible a deactivated or unpublished page still holds the username. In this case, you'll simply have to choose a variation. It’s frustrating, but there's no way to request a username that's currently held, even by an inactive account.

I changed my username, but now what happens to the old link?

Don't worry! Your old URL (both the original number-based one and any previous custom URLs) should automatically redirect to your new one. However, it's always best practice to update your primary links on your website and other materials to reflect the new, current URL.

Final Thoughts

Getting your Facebook Page URL is a simple task that has a big impact on your branding and marketing. Whether you're grabbing the link from your browser's address bar or setting a memorable custom username, having a clean link makes it exponentially easier for your audience to find you, connect with you, and become part of your community.

Once you have a professional-looking link ready to share everywhere, the real work of managing your social presence begins. This is exactly why we built Postbase. We were tired of tools that were clunky and unreliable, so we created a modern social media platform that simply works. Our visual calendar lets you plan and schedule your content across Facebook, Instagram, TikTok, and more, all from one clean dashboard. Instead of fighting with your software, you can focus on what really matters: creating great content and growing your brand.