How to Get More Followers on a LinkedIn Company Page

Growing your LinkedIn Company Page followers often feels like a slow, uphill battle. You spend time creating content and sharing updates, only to be met with minimal engagement and a follower count that barely budges. This guide changes that. We're breaking down the exact, actionable strategies you need to attract a loyal, engaged audience on LinkedIn, moving from guesswork to a system that actually works.

First Things First: Optimize Your Company Page for Follows

Before you run a single campaign or write one post, your LinkedIn Company Page needs to be a place people want to follow. Think of it as your digital storefront - if it’s incomplete or unprofessional, visitors will walk right by. A fully optimized page not only looks credible but also gets favored by LinkedIn's search algorithm.

Complete Every Single Section

LinkedIn gives you a checklist for a reason. An “All-Star” page is more discoverable. Don't skip any fields, as each one is an opportunity to tell your story and include relevant keywords.

• Logo and Cover Photo: Use a high-resolution logo that's easily recognizable. Your cover photo is prime real estate, use it to showcase your brand's personality, a team photo, an upcoming event, or your core value proposition. Keep its dimensions (1128 x 191 pixels) in mind to avoid looking stretched or blurry.
• Tagline: This is a crucial 120-character hook. Don't just list your company name. Clearly state what you do and who you do it for. For example, instead of “Acme Marketing Inc.,” try “Acme Marketing Inc. | Driving B2B Traffic with Data-Driven SEO.”
• "About Us" Section: This is where you sell your mission. Go beyond a dry description of your services. We’ll cover this in more detail next.
• Custom Button: Change the default "Follow" button to a more direct call-to-action like "Visit website," "Learn more," or "Contact us." Align this with your primary business goal - if you want to drive website traffic, use that option.

Craft a Compelling "About Us" Story

Your "About Us" section needs to do more than list your products. It should resonate emotionally and professionally with your ideal follower. Structure your story to answer these questions:

• Who We Are: Briefly introduce your company and its mission.
• What We Do: Explain what problem you solve for your customers. Focus on benefits, not just features.
• Who We Help: Clearly define your target audience so visitors can immediately see if your page is for them.
• Our Expertise: Mention your specialties and what makes you unique to build credibility.

Wrap it up with your contact information and a strong call-to-action encouraging people to follow for insights on [your industry].

Invite Your Connections to Follow Your Page

This is the fastest, easiest way to get your first batch of high-quality followers. The people you're already connected with on your personal profile know you, trust you, and are far more likely to support your company's page. LinkedIn gives you a monthly bank of credits to do this, so use them wisely.

How to Invite Connections (The Right Way)

Don't just mass-invite everyone. Be strategic to build an engaged foundation.

1. Navigate to your Company Page and switch to Admin View.
2. On the top right, you'll see a button or dropdown labeled "Grow your followers" or "Admin tools." Click it and select "Invite connections."
3. LinkedIn will present you with a list of your 1st-degree connections. Use the search and filter functions to find people who are most relevant - clients, partners, industry peers, and former colleagues who are genuinely interested in what you do.
4. Start inviting. You typically get around 100-250 credits per month, so focus on quality over quantity. An engaged follower is worth more than a dozen who never interact with your content.

Create Content People Actually Want to Follow

Optimization gets people to your page, but great content makes them stay. Ditching the constant sales pitch is the first step. People follow pages that provide genuine value, teach them something new, or give them a peek behind the curtain. A balanced content strategy is your biggest lever for follower growth.

The 4-Part B2B Content Mix That Works

Aim for a diverse mix of content that educates, entertains, and inspires. If every post is screaming “buy my product,” people will tune you out.

• Industry Education & Insights: Become a go-to resource in your field. Share tips, how-to guides, analysis of industry trends, or actionable advice that helps your audience do their jobs better. This builds authority and trust.
• Behind-the-Scenes & Company Culture: Humanize your brand. Post photos of team events, spotlight a new employee, share a "day in the life," or celebrate a company milestone. People connect with people, and this type of content builds a loyal community.
• Product/Service Value (the "Soft Sell"): Instead of just announcing features, showcase success. Share customer stories, testimonials (video is amazing for this), or a case study that breaks down exactly how you helped a client overcome a problem. Focus on the transformation, not the transaction.
• Engaging Questions & Conversation Starters: Actively invite interaction. Use LinkedIn Polls to get quick feedback, ask open-ended questions related to your industry’s pain points, or post a slightly controversial opinion to spark a healthy debate. More engagement tells the LinkedIn algorithm that your content is valuable, leading to greater reach.

Master Different Content Formats

Just as your topics should be varied, so should your formats. Different formats capture attention in different ways.

• Carousels (PDFs): These are incredibly effective for educational content. Turn a blog post into a 5-7 slide visual summary, create a step-by-step guide, or share key stats from a report. They're highly shareable and keep people on your post longer.
• Video: LinkedIn’s algorithm loves video. Post short (under 90 seconds) talking-head videos sharing a single tip, record a quick product demo, or share customer testimonials. Native video far outperforms linking to a YouTube video.
• Text with a High-Quality Image or Graphic: Walls of text are intimidating. Break up longer posts with a compelling, on-brand image, an infographic, or a photo of your team.

The Employee Advocacy Engine: Your Untapped Growth Channel

Your employees are your most powerful marketing asset. Their collective networks are often many times larger than your Company Page's follower count, and posts from personal profiles get significantly more reach and engagement than posts from a Company Page. Building an employee advocacy program is not complex, it just requires a structured approach.

How to Activate Your Employees

• Make it Dead Simple to Share: Create a resource hub (a simple Slack channel or Google Doc works) with pre-written post copy, approved images or graphics, and a direct link to the Company Page's post. Remove the friction so employees can share in 30 seconds or less.
• Notify and Nurture: When you publish a key post on your Company Page, send a note to your team letting them know it's live and encouraging them to share, comment, or react to it. Early engagement from employees provides a vital boost that helps the post gain traction with a wider audience.
• Lead by Example: Advocacy starts from the top. When executives and managers are actively sharing and engaging with company content, it signals to everyone that this is a company priority. Their buy-in validates the program.

Engage Beyond Your Own Page

Waiting for followers to come to you is a passive strategy. You need to go where your potential audience is already congregating. By engaging with other content, you put your brand in front of new, relevant audiences who might never have discovered you otherwise.

Comment on Relevant Posts (as Your Page)

This is one of the most underutilized tactics. When you see a post from an industry leader, partner, or even a competitor, you can comment on it as your Company Page instead of your personal profile. To do this, find the comment section, click on your profile picture, and select your Company Page from the dropdown menu.

The key is to add genuine value. Don't just comment "Great post!" Add a thoughtful perspective, ask a clarifying question, or share a related insight. Every valuable comment is an advertisement for your page's expertise.

Use Hashtags Strategically

Think of hashtags as filing your content in the right digital folder. It's how people who don't yet follow you can discover your posts. But more isn't better. Aim for a mix of 3-5 hashtags per post:

• 1-2 Broad Hashtags: These are high-volume tags like #marketing, #technology, or #leadership.
• 2-3 Niche Hashtags: These are more specific to your content, like #B2Bmarketingstrategy or #contentplanning. These attract a more targeted, and often more engaged, audience.

Final Thoughts

Growing your LinkedIn Company Page follower count is a marathon, not a sprint. It boils down to a few core principles: maintain a professional and fully optimized page, publish valuable content consistently, activate your team to amplify your reach, and participate in the communities where your audience gathers. It's a system that prioritizes building a community over simply collecting clicks.

Juggling all of this - the content mix, the different formats, and finding the right posting times - can feel like a lot to manage. That’s why we built Postbase. We designed a visual calendar that makes mapping out your entire LinkedIn strategy simple, so you can see your week at a glance and ensure you’re hitting all the right notes consistently. It’s all about taking the chaos out of content creation so you can focus on building your brand.