How to Edit a Facebook Business Page

Keeping your Facebook Business Page updated is a fast and simple way to build trust with potential customers. An outdated page with broken links or old hours can stop a sale before it even starts. This guide will give you a clear, A-to-Z walkthrough of how to edit and optimize every important section of your page, so it works as hard for your business as you do.

Start Here: How to Access Your Page Editing Tools

Meta has updated how we access and manage business pages with the "New Pages Experience." You no longer have a separate login, instead, you switch between your personal profile and the page you want to manage. It's simple once you know where to look.

To start editing, you first need to be "acting" as your page:

1. Log into your personal Facebook account.
2. Click on your profile picture in the top-right corner of the screen.
3. A dropdown menu will appear. Click "See all profiles."
4. Select the Facebook Business Page you wish to manage.

Once you select your page, the interface will switch over, putting you in control of your business profile. From here, all the editing options are at your fingertips. You can typically find editing controls by clicking the "Edit" button below your page's cover photo, or by navigating to the "About" section.

Updating Your Page's Core Information

Your core business information is the foundation of your page. This is what people look for first: who you are, what you do, and how to reach you. If it’s inaccurate, you’re losing business.

Change Your Page Name and Username

Your Page Name is the main title of your page (e.g., "Main Street Cafe"), while your Username creates your custom URL and handle (e.g., @MainStreetCafe). Both should be consistent and easily recognizable.

• Why it matters: A clear name and username help with brand recognition and make it easy for customers to find and tag you. Your username (@handle) is what people use to mention your brand in posts.
• How to change it:
  1. While managing your Page, click your profile picture in the top-right.
  2. Select "Settings & privacy," then click "Settings."
  3. You’ll be taken to the General Page Settings. Here, you'll see options to edit your Name and Username.
  4. Click "Edit" next to the one you want to change, type in your new choice, and follow the on-screen prompts.

Quick Tip: Facebook reviews name changes to prevent misleading rebranding. The review process can take a few days, and you might not be able to change it again for a while, so double-check for typos before you submit.

Refresh Your Profile Picture and Cover Photo

Your profile picture and cover photo are the first visuals people see. They should be high-quality, on-brand, and optimized for different devices.

• Why it matters: These images serve as your digital welcome mat. A crisp, professional logo in the profile picture spot helps with brand recognition in feeds, while the cover photo gives you space to showcase your products, team, or current promotions.
• How to change them:
  1. Go directly to your main Page profile.
  2. To edit your profile picture, hover over it and click the camera icon, then select "Edit profile picture."
  3. To edit your cover photo, click the "Edit cover photo" button at the bottom-right of the image.
  4. You can upload a new photo, reposition the current one, or choose from existing photos.

Quick Tip: Current recommended dimensions are 176x176 pixels for profile pictures and 851x315 pixels for cover photos on desktop. Use tools like Canva to easily create images that fit perfectly.

Optimize Your "About" Section

The "About" section is a goldmine for information and search visibility. Don’t just fill it out - optimize it. Think of it as free advertising and SEO for your business.

Click the "About" tab on your page to see all the details you can edit. Here are the most important ones:

Category

Setting your business category helps Facebook (and users) understand what you do. You can choose up to three. Pick the most specific ones available.

Contact and Basic Info

This is non-negotiable. Fill out every relevant field:

• Phone Number: Add your business number so customers can call you, especially from mobile.
• Email: Add a primary contact email address.
• Website: Link to your homepage to drive traffic.

Location and Hours

Incredibly important for brick-and-mortar stores, restaurants, and service-based businesses.

• Address: Enter your physical address. A map will be automatically added to your page. If you don't have a storefront, you can simply list the service areas you cover.
• Hours: Be specific. You can set different hours for each day of the week, mark yourself as "Always Open," or state "No hours available." Keep this updated during holidays or special events.

Introduction / Bio

This is your "elevator pitch." It’s a short (255 character) space right under your page name to tell visitors exactly what you do and who you do it for. Make it clear and compelling.

Additional Information

This longer description field (formerly known as your "Story") is where you can go into more detail about your mission, products, or company history. Use keywords related to your industry to help your page show up in searches.

Optimizing Your Page for Engagement and Action

An updated page is good. A page that encourages visitors to take the next step is even better. These features turn your page into an interactive hub for customers.

Edit Your Call-to-Action (CTA) Button

The prominent button below your cover photo is your CTA button. It’s a direct link to the single most important action you want visitors to take.

• Why it matters: It removes friction. A customer doesn't have to search for your website to place an order if there's a big "Start Order" button right at the top of your page.
• How to change it:
  1. On your Page, click the blue button with the current action (e.g., "Send Message").
  2. Select "Edit Button."
  3. Choose the button text that best fits your goal (e.g., "Book Now," "Call Now," "Shop on Website," "Sign Up").
  4. Follow the prompts to link the button to your website, phone number, or another destination.

Example CTA Uses: A restaurant might use "Start Order," a consultant might use "Book Now," an e-commerce brand could use "View Shop," and a local service could use "Get Quote."

Pin a Post to the Top of Your Page

When you have a really important announcement, promotion, or piece of content, you can "pin" its post so it's the first thing visitors see on your feed.

• Why it matters: It keeps your most relevant information front and center, even as you add new content. Use it for sale announcements, event information, or a popular Q&A video.
• How to pin a post:
  1. Find the published post you want to pin.
  2. Click the three dots (...) in the top-right corner of the post.
  3. Select "Pin to top of page." The post will now appear with a small "Pinned Post" label.

Managing Your Page Layout and Tabs

Your page isn't just a collection of information, you can customize the layout to guide visitors to what's most important to your business.

Customize Your Page Tabs

Tabs are the navigation links on the left side (desktop) or near the top of your page that direct visitors to specific sections like "Reviews," "Photos," "Services," or "Shop." You can reorder them or turn them off completely.

• Why it matters: Customizing your tabs allows you to curate the user experience. A photographer will want their "Photos" and "Services" tabs to be highly visible, while an SaaS company might hide those and prioritize "Reviews" and "Groups."
• How to change them:
  1. Go to your Page Settings.
  2. In the left menu, select "Templates and Tabs".
  3. You’ll see different page templates (e.g., Shopping, Business, Venues). You can choose one that fits, or customize the tabs individually.
  4. To reorder tabs, just drag and drop them. To turn one off, click the toggle switch next to its name.

Connect Other Platforms

Integrate your other business accounts to create a more unified online presence. Connecting your Instagram and WhatsApp accounts makes communication seamless and helps with cross-promotion.

• Why it matters: Connecting Instagram allows you to share posts and stories to both platforms at once, manage messages and comments in a single inbox, and run ads across both platforms more easily. Adding a WhatsApp button provides another direct line for customer service.
• How to connect them:
  1. From your Page, go to your Professional Dashboard.
  2. Under "Your Tools," click "Linked Accounts."
  3. From here, you can connect your Instagram account and WhatsApp number by following the quick setup steps.

Final Thoughts

Treating your Facebook Business Page like a dynamic digital storefront, rather than a static directory listing, is essential for connecting with your audience. Regularly updating your information, refreshing your visuals, and optimizing for action shows customers that you're active, reliable, and ready for their business.

While keeping your page details updated is vital, managing the daily stream of content to keep it fresh is a whole other challenge. We built Postbase to solve the frustrations we felt with older social media tools that struggle with modern content like Reels and overcomplicate simple tasks. With Postbase, you can plan all your content in a single visual calendar, schedule posts for all your platforms at once, and trust they’ll publish, and see all your DMs and comments in one inbox that actually makes sense. It makes managing all your social media feel less chaotic and a lot more streamlined.