How to Add an Action Button on a Facebook Page

Your Facebook Page's main call-to-action button is one of the most valuable, click-friendly real estate you have online. It sits right at the top of your profile, inviting visitors to take the next step in their journey with your brand. This guide will walk you through exactly how to add, customize, and optimize an action button on your Facebook Page to start driving real results for your business today.

What Exactly Is a Facebook Action Button?

The action button, often called a Call-to-Action (CTA) button, is the prominent, blue button located just below your Facebook Page’s cover photo. Its job is simple: to encourage visitors to take a specific, desirable action without having to search for a link or dig through your "About" section.

Think of it as a digital front door for your business goals. Whether you want to drive website traffic, generate phone calls, book appointments, or sell products, this button acts as a direct line for your audience. Forgetting to set one up is like leaving your storefront empty - you're missing out on a massive, free opportunity to guide a potential customer exactly where you want them to go.

A well-chosen action button can help you:

• Increase website traffic: A "Learn More" or "Shop Now" button sends interested visitors directly to your website.
• Generate leads: Buttons like "Sign Up" or "Contact Us" make it incredibly easy for people to give you their information.
• Drive sales and bookings: Options such as "Start Order" or Book Now shorten the path from interest to purchase.
• Improve customer support: "Send Message" or "Call Now" gives customers a direct way to get in touch, reducing friction and frustration.

In short, it’s a powerful tool that transforms your Facebook Page from a passive-information hub into an active business driver.

Choosing the Right Action Button for Your Goals

Facebook offers a variety of action buttons tailored to different business objectives. The key is to select the one that most closely aligns with the single most important action you want a visitor to take right now. Here's a breakdown of the available options and when to use them.

For E-commerce and Retail Brands

If your primary goal is to sell products or services directly, these buttons remove barriers to purchase.

• Shop Now: This is the classic choice for any e-commerce store. It links directly to your main product page, a specific collection, or a landing page with a special offer.
• View Shop: If you use Facebook Shops or have a catalog set up on your Page, this button takes users directly to your native Facebook shopping experience. It's perfect for keeping shoppers within the Facebook ecosystem.
• Start Order: A must-have for restaurants, cafes, and food trucks. Link this directly to your online ordering platform, like Uber Eats, DoorDash, or your own website's ordering system.

For Service-Based Businesses and Consultants

If you need clients to book appointments or get in touch for a quote, these buttons are your best friends.

• Book Now: Ideal for salons, spas, fitness trainers, consultants, and any business that runs on appointments. Link it to your Calendly, Acuity, or other scheduling software to let clients book a time slot seamlessly.
• Call Now: The most direct CTA you can have. When a user on a mobile device taps this, it opens their phone's dialer with your number already filled in. It’s perfect for businesses that rely on phone inquiries, such as plumbers, contractors, or real estate agents.
• Contact Us: A versatile option that can link to a contact form on your website. This is a great way to collect organized information from potential clients.

For Lead Generation and Community Building

Use these buttons when your goal is to grow your email list or foster direct communication.

• Sign Up: The go-to command for building an email list. Link this directly to a landing page where visitors can subscribe to your newsletter, register for a webinar, or sign up for a free resource.
• Send Message: This opens a Messenger conversation with your Page. It’s fantastic for encouraging questions, providing customer support, or starting a chat about your services.
• Send WhatsApp Message: If you use WhatsApp Business, this option lets customers message you directly on that platform, which is increasingly popular for its quick and personal feel.
• Send Email: A straightforward option that opens the user's default email client with your email address in the "To" field.

For Content Creators, Apps, and Entertainment Brands

When the main goal is engagement or promoting other digital platforms, these buttons are made for you.

• Watch Video: A highly effective CTA for driving views. Link this to your YouTube channel trailer, a pinned Facebook video, or a specific promotional video on your website.
• Learn More: This is a great, low-commitment catch-all. Use it to link to a blog post, your 'About Us' page, or any informational page that provides more context about your mission or products.
• Use App / Play Game: If you're promoting a mobile application or game, this will direct users straight to the App Store or Google Play Store to download it.

A Step-by-Step Guide to Adding Your Action Button

Now that you’ve chosen the perfect button, it’s time to add it to your Page. The process is simple and only takes a minute. Keep in mind you must be an Admin, Editor, Moderator, or Advertiser on the Page to make this change.

On a Desktop Computer:

1. Navigate to Your Facebook Page: Log in to Facebook and go to the business Page you manage.
2. Locate the Button Area: Look for the blue "+ Add action button" text below your cover photo, on the right side. If a button already exists, it will say "Edit [Button Name]".
3. Choose Your Button: Click it, and a pop-up window will appear. Scroll through the options and select the action button you want to use (e.g., "Shop Now," "Book Now").
4. Enter the Required Information: Depending on the button you chose, Facebook will prompt you for more details.
   • For "Shop Now" or "Learn More," you'll need to enter a website URL.
   • For "Call Now," you'll enter your business phone number.
   • For "Send Email," you'll provide your email address.
5. Save Your Changes: After filling in the details, click the blue "Save" button.

Pro Tip: Once you've saved the button, hover over it. You'll see an option to "Test Button." Always click this to make sure your link works and sends users to the correct destination!

On the Mobile App (iOS or Android):

1. Open the Facebook app and Go to Your Page: Tap the menu icon (your profile picture in the bottom-right corner) and select your Page.
2. Find the Add Button Prompt: Right below your Page name and cover photo, you should see a button with a + symbol labeled "Add action button" or a similar prompt like "Create action button". If one is already there, tap the existing button to bring up editing options, or tap the three dots (...) to find "Edit action button."
3. Select an Action: A screen will appear with a list of available buttons. Tap the one that best fits your business goal.
4. Provide the Destination Link/Info: Just like on desktop, you'll need to add a website link, phone number, or email address. Make sure you copy and paste links accurately to avoid errors.
5. Save and Finalize: Tap "Save" or "Create" at the top-right of your screen. Your new action button is now live!

Optimizing Your Button for Better Performance

Adding a button is step one, making sure it works hard for you is step two. Don't fall into the "set it and forget it" trap. Your CTA button should evolve with your marketing campaigns and business needs.

Align Your Button with Your Content

Your action button should complement what you're currently promoting. If you're running a campaign for a new webinar, change your button to "Sign Up" and link it directly to the registration page. When you launch a new product collection, switch it to "Shop Now" and link to that collection. This creates a cohesive user experience and directs attention to your most timely goals.

Track Your Clicks

Wondering if anyone is even clicking your button? Facebook tells you. Navigate to your Page's Insights section (or Professional Dashboard >,, Insights). Look for a section on "Page Interactions" or "Actions on Page." Here you can find data on how many clicks your button has received over a specific period. If you notice clicks are low, it might be time to test a different button or re-evaluate the destination page.

Test Different Buttons and Destinations

There's no single "best" button for every business. The only way to know what resonates with your audience is to test. Try running "Learn More" for a month, then switch to "Watch Video" for the next month and compare the click-through rates. See if more people click "Send Message" versus "Contact Us." Small changes can have a big impact on your conversion rates.

Final Thoughts

Your Facebook action button is a simple yet incredibly effective tool for turning page visitors into customers, leads, or subscribers. By choosing a CTA that aligns with your primary business goal and ensuring it directs users to a clear, relevant destination, you optimize your Page for conversions and make it effortless for your audience to connect with you.

Setting up your static action button is a great start, but getting consistent traffic to it requires a steady stream of high-quality content. That's where we’ve found Postbase really helps our own process. By letting us easily plan and schedule all our content - especially engagement-driving formats like Instagram Reels and TikToks - we can keep our audience flowing back to our Page, ready to click that very button. Tying our entire content strategy together in one visual calendar makes it easy to see that every post is working toward our conversion goals.