How to Switch to the New Facebook Page Experience

Facebook is changing how business pages work with the New Pages Experience, and it's more than just a fresh coat of paint. This update redesigns your page to function like a personal profile, complete with its own news feed and simplified management tools. This guide will walk you through exactly what the New Pages Experience is, how to make the switch, and what to do once you've made the leap.

What Is the New Facebook Pages Experience?

The New Pages Experience is a fundamental redesign that shifts your Facebook Business Page away from the "classic" layout to a more streamlined, profile-like interface. Think of it less like a static business listing and more like an independent identity on Facebook. It's built to feel more intuitive and to make managing your community, content, and ads more straightforward.

Here are the biggest changes you'll notice:

• A Dedicated Profile and Feed: Instead of managing your page from your personal profile, the new experience gives your Page its own profile. You switch into your Page's profile to post, comment, and engage. Your Page also gets its own News Feed, where you can follow other pages, trends, and join conversations as your brand.
• "Likes" Are Gone, "Followers" Are Everything: The classic "Like" button is disappearing. The new focus is solely on "Followers." This is a more accurate metric of who actually wants to see your content in their feed, rather than just showing support. All your current Page "Likes" who are also "Followers" will be automatically carried over.
• Simplified Management & Permissions: Forget the confusing old Page Roles (Admin, Editor, Moderator, etc.). The new system uses task-based access. You can grant specific people full "Facebook access" (which is like being an Admin) or you can give them "task access" to manage specific things like content, messages, or ads.
• Improved Safety and Automation Tools: Meta has built in new admin tools to help you manage conversations more effectively, including the ability to automatically hide comments with specific keywords. This makes community management a bit less demanding.

The Pros and Cons: Should You Switch Now?

Making the switch is a big decision because, for most users, it's a one-way street - you can't go back to the classic layout once you migrate. Before you click that button, let's weigh the benefits against the drawbacks.

The Upside of Switching

• Easier Navigation and Engagement: The profile-based design is simply more intuitive. Toggling between your personal account and your Page profile feels clean, and having a dedicated feed for your Page makes it easier to engage with other brands and a relevant community as your business.
• Clearer Insights: The performance metrics are more streamlined. With "Followers" as the primary metric, you get a much clearer picture of your actual audience size and reach.
• Better Management for Teams: Task-based access is a significant improvement. Granting a team member access to just manage your Ads or respond to comments without giving them full admin privileges is simpler and more secure than wrestling with the old roles.

The Downside and What to Consider

• Some Features Might Be Missing: With any major redesign, some old features get left behind or are moved. For example, some third-party app integrations or specific tabs might not work the same way. The location of familiar tools like Publishing Tools has shifted into Meta Business Suite, which brings a learning curve of its own.
• Learning Curve: It's different. It will take time for you and your team to get used to the new layout. Even basic tasks like scheduling a post or finding your inbox will feel unfamiliar at first. Prepare for a brief period of adjustment.
• The One-Way Trip: This is the most important consideration. While Meta has occasionally allowed some Pages to switch back temporarily, for a majority of users, this is a permanent change. Be sure you're ready for the new layout before committing.

How to Switch to the New Facebook Page Experience: A Step-by-Step Guide

If you've decided the benefits outweigh the drawbacks, it's time to make the switch. Remember, this feature is on a gradual rollout, so if you don't see the option yet, you may need to wait until Facebook invites your Page to update. Most established pages should have access by now.

Follow these steps to migrate your Page:

Step 1: Go to Your Classic Facebook Page

Make sure you are logged into your personal Facebook account that has Admin access to the Page you want to switch.

Step 2: Find the Invitation to Switch

The prompt to switch can appear in a few different places:

• As a Notification: You may see a notification in your menu that explicitly invites you to update a Page you manage.
• Directly on Your Page: Often, there will be a blue banner notification at the top of your classic Page that says, "Update your Page to the new Pages experience."
• From Page Settings: If you don't see the banner, you can try going to your Page's Settings. Look for an option that says "New Pages Experience."

Once you find the prompt, click on "Get Started" or "Learn More."

Step 3: Review the Changes

Facebook will show you an informational screen that outlines what's about to change. It will confirm things like:

• Your followers will transfer over.
• Your Page content and photos will automatically move.
• Ads and permissions will be mostly updated.

Take a moment to read this screen so you know what to expect. Click Next to proceed.

Step 4: Confirm Your Followers and Other Page Info

The next screen will give you one last look at how your followers and Page details will appear in the new experience. All your existing content, photos, videos, and followers will migrate. If everything looks good, click the "Update and Use Page Now" button.

Step 5: Let the Update Complete

The migration process can take a few seconds to a minute. Once it's done, you'll be redirected to your updated Page. Congratulations, you're now on the New Pages Experience!

I Switched! Now What? A Quick Tour of Your New Page

That familiar blue banner at the top of the page is gone, and you’re looking at a sleek, new layout. Here are the first few things you should do to get comfortable.

How to Switch Between Your Profiles

The most important new skill is switching between your personal profile and your Page profile. In the top right corner of your screen, click your profile picture. You'll see an option to "Switch Profile." Click this to see a list of all profiles and Pages you manage, then select the one you want to use.

Finding Your Content Creation Tools

While you can post directly from your new Page feed, most of the advanced scheduling and management tools live in Meta Business Suite. You can find a shortcut to it on the left-hand menu of your Page. Business Suite is where you’ll manage scheduling, your inbox, and see your comprehensive analytics.

Managing Your Team's Access

To add people or manage permissions, go to your Page, click your profile picture, select "Settings & Privacy," then "Settings." From there, go to "New Pages Experience" and then "Page Access." Here you can add people by name or email and assign them either full Facebook access or task-based access.

Where to Find Your Feed and Notifications

Your Page now has its own feed where you can interact as your brand. This gives you a powerful opportunity to engage with partners, customers, and industry leaders without using your personal account. Your notifications are also now separated, so when you're interacting as your Page, you'll only see notifications relevant to the Page's activity.

Final Thoughts

Switching to the New Facebook Pages Experience is an important step toward modernizing how you manage your brand's presence on the platform. The cleaner interface, profile-style feed, and simplified permissions streamline your workflow, even if it takes a little getting used to at first.

Navigating constant changes like these is a core part of being a social media marketer, and it highlights the value of having a central hub to manage your content. While platforms redesign their native tools, we created Postbase to give you a simple, stable command center. Instead of re-learning where to schedule posts every time Facebook updates its interface, you have one consistent visual calendar to reliably plan, schedule, and publish all your content across every platform, not just Facebook.