How to Get More Followers on a Facebook Business Page

Getting more followers on your Facebook Business Page feels harder than ever, but it’s still one of the best ways to build a loyal community around your brand. Growing your audience isn't about chasing vanity metrics, it’s about connecting with real people who care about what you do. This guide breaks down effective, step-by-step strategies - from optimizing your page to creating content that pulls people in - to help you organically grow your follower count.

Start with a Strong Foundation: Optimize Your Page

Before you spend a single second trying to attract new followers, make sure your page is a place they’ll actually want to stick around. An incomplete or confusing page is an instant turn-off. Think of it as tidying up your home before guests arrive. A fully optimized profile signals professionalism and makes a great first impression.

Complete Every Single Profile Section

Don't skip the small details. Go to your page’s "About" section and fill out everything you can. This information not only helps potential followers understand your business, it also helps Facebook’s algorithm show your page to relevant users.

• Description: Write a short, compelling sentence or two about what your business does and who it’s for. Be clear and direct.
• Contact Info: Add your website, phone number, and email. Make it easy for people to get in touch.
• Location & Hours: If you have a physical location, make sure your address and business hours are accurate. This is essential for local businesses.
• Vanity URL: Claim a custom URL for your page (e.g., facebook.com/YourBusinessName). It looks professional and is much easier to share than a long, generic link.

Use High-Quality Profile and Cover Photos

Your profile and cover photos are the first things people see. Make them count.

• Profile Picture: For most businesses, this should be your logo. Use a high-resolution version that’s clear and readable even as a small thumbnail in the News Feed.
• Cover Photo: This is prime real estate to showcase your brand’s personality. Use a captivating image or video that highlights your products, services, team, or a current campaign. Avoid clutter and too much text.

Set a Clear Call-to-Action (CTA) Button

Beneath your cover photo is a blue CTA button. Facebook gives you several options, like "Shop Now," "Sign Up," "Contact Us," or "Book Now." Choose the one that aligns best with your primary business goal. This simple step can turn casual page visitors into leads or customers.

Tap Into Your Existing Network (The Low-Hanging Fruit)

The easiest first followers to get are often the ones you already know. Tapping into your personal and professional networks is the fastest way to gain initial traction and social proof, making your page look more attractive to complete strangers.

Invite Your Personal Friends

Facebook makes this incredibly easy. Go to your page, find the option to "Invite Friends," and go through your list. But be strategic - don’t just spam everyone. Invite friends you genuinely think would be interested in your business or those who are your biggest supporters. A small, engaged starting audience is better than a big, indifferent one.

Invite People Who Engage with Your Content

This is one of the most powerful and underutilized growth hacks on Facebook. When someone who doesn't follow you likes or reacts to one of your posts, you get a notification. Click on the list of reactions, and next to their name, you’ll see an "Invite" button. These people have already shown an interest in your content. Sending them a personal invitation to follow your page has a very high success rate.

Leverage Your Email List

Your email subscribers are already warm leads who like your brand. Promote your Facebook page in your regular newsletters. You can add a simple "Follow Us on Facebook" button in your email footer or dedicate a section of an email to showcasing what they’ll get by following you - exclusive content, behind-the-scenes looks, or community discussions.

Create Content That Earns a Follow

You can’t just ask for followers, you need to give them a reason to follow you. Your content is that reason. People follow pages that educate, entertain, or inspire them. Focus on providing value, and the followers will come.

Focus on Value, Not Just Selling

Follow the 80/20 rule: 80% of your content should be helpful, entertaining, or interesting, and only 20% should be directly promotional. People are on social media to connect, not to be sold to constantly. When you consistently provide value, your followers will be much more receptive when you do share a promotional post.

Example: A local coffee shop could post about brewing tips, the story behind their coffee beans, and spotlights on their baristas. For their 20%, they can post about a new seasonal drink or a special discount.

Embrace Video, Especially Reels

Video content dominates Facebook’s algorithm. It gets more engagement and reach than almost any other post type. You don't need a professional production studio, a modern smartphone is all you need to get started.

• Facebook Reels: These short-form videos are a top priority for Meta’s algorithm right now. They get pushed out to a wide audience, including people who don't follow you. Create quick tutorials, behind-the-scenes clips, Q&As, or simple, entertaining trends.
• Live Videos: Going live creates a sense of an event and generates a lot of real-time engagement. Host a Q&A session, give a tour of your workspace, or unbox a new product.

Use Engaging, High-Quality Visuals

Static posts still have their place, but blurry photos and sloppy graphics won’t cut it. Your visuals need to stop people from scrolling.

Use crisp, clear photos. If you’re creating graphics, use a tool like Canva to design professionally branded templates. Consistency in your fonts, colors, and overall style helps build brand recognition.

Post Interactive Content

The goal of your content is to start a conversation. Posts that encourage comments, shares, and reactions will be shown to more people. Here are a few ideas:

• Ask questions: End your captions with a question to prompt a reply. For example, "What’s your favorite way to start the morning?"
• Polls: Use Facebook’s built-in poll feature to ask your audience to vote on something simple and fun.
• "Fill in the blank" posts: Create posts like "My go-to coffee order in the fall is ______."

Consistency is Your Superpower

Sporadic posting is a recipe for stagnation. A consistent posting schedule keeps your audience engaged and signals to the algorithm that your page is active and valuable. This doesn’t mean you have to post three times a day, but aim for a schedule you can realistically maintain, whether that’s three times a week or once a day.

Find Your Best Time to Post

Don't just post whenever you feel like it. Use your Facebook Page Insights to see when your followers are most active online. Go to your Meta Business Suite, click on "Insights," then "Audience." This will show you a breakdown of the days and times your audience is online, allowing you to schedule your content for maximum impact.

Plan Ahead with a Content Calendar

A content calendar takes the stress out of last-minute posting. A simple spreadsheet works great. Plan your posts for the week or month ahead of time. This helps you maintain a healthy mix of content types (video, images, links) and ensures you're aligned with your marketing goals, holidays, or business promotions.

Engage, Engage, Engage

Social media is a two-way street. Broadcasting content without engaging with your audience is like talking to an empty room. Building a community - one that brings in new followers - comes from meaningful interaction.

Reply to Every Comment and Message

When someone takes the time to comment on your post or send you a message, acknowledge it. Reply to them personally. This simple act makes people feel seen and valued, turning casual viewers into loyal fans. When others see that you're responsive, they're more likely to follow and engage themselves.

Engage with Other Pages

Switch from using Facebook as your personal profile to interacting as your business page. Follow and engage with other non-competing businesses in your niche. Leave thoughtful comments on their posts (don't just spam your link). This can expose your page to a new, highly relevant audience.

Expand Your Reach Beyond Your Page

Growing your Facebook presence means thinking beyond your own page's wall. These strategies help get your page in front of new eyes.

Cross-Promote on Other Platforms

Don't assume your Instagram followers also follow you on Facebook. Every now and then, make a post or a Story on your other social profiles encouraging people to check out and follow your Facebook page. Mention why they should, such as for different content or exclusive discussions.

Run a Giveaway or Contest

Contests can rapidly increase your followers. A common entry mechanic is to require participants to like the post, follow your page, and tag a friend in the comments. This introduces your brand to new people through trusted recommendations. Make sure the prize is relevant to your brand to attract followers who are genuinely interested in what you offer, not just free stuff.

Consider a Small Ad Budget

Organic reach on Facebook can be tough. But even a small budget for ads can make a huge difference. A Page Likes campaign allows you to target users based on interests, demographics, and behavior. By getting your page in front of a precisely targeted audience, you can gain high-quality followers who are likely to become customers.

Final Thoughts

Growing your Facebook Business Page comes down to a consistent combination of optimizing your page, providing real value, engaging with your community, and smartly promoting yourself. Treat it not just as a marketing channel, but as a digital home for your brand where you can build genuine relationships with your audience.

As your page grows, keeping up with a consistent content calendar can feel like a full-time job. We built Postbase to make that part easier, providing a visual calendar to plan your entire content strategy from a single dashboard. It helps you schedule your posts across all your social platforms smoothly so you can focus less on manual posting and more on creating content that your community loves.