How to Create Product Pins on Pinterest

Pinterest is more than a place for dream wedding inspo and dinner recipes, it's a powerful visual discovery engine where millions of people actively shop for products. Creating Product Pins is your direct line to turning casual browsers into paying customers. This guide breaks down exactly how to set up, create, and optimize Product Pins that actually drive traffic and sales for your brand.

What Exactly Are Product Pins (And Why They're a Game-Changer)

Unlike a standard Pin, which is just an image linked to a URL, a Product Pin is a dynamic, information-rich Pin that pulls live data directly from your website. They stand out in the feed with extra details that encourage users to click and buy.

Here’s what makes them so effective:

• Live Product Information: Product Pins automatically display the most up-to-date pricing and availability. If an item goes on sale, the Pin updates to show a special price tag, creating urgency.
• Direct Shopping Link: They link directly to the product page on your website where a customer can make a purchase, removing friction from the buying process.
• Enhanced Visibility: They include your branding (favicon or logo) and a bold title, making them look more official and trustworthy than a standard Pin.
• Featured in Shopping Sections: Product Pins are eligible to appear in Pinterest's dedicated shopping surfaces, like the Shop tab on search results and special curated shopping spotlights.

Simply put, if you sell anything online, using standard Pins instead of Product Pins is like leaving money on the table. You're giving up valuable real estate, automated updates, and a direct path to purchase.

Preparing Your Website: The One-Time Setup for Pinterest Success

Before you can start creating Product Pins, you need to lay the groundwork by properly connecting your website to Pinterest. This is a one-time setup that enables all the powerful e-commerce features. Don't worry, it's more straightforward than it sounds.

Step 1: Get a Free Pinterest Business Account

If you're still using a personal profile for your brand, it's time to switch. A business account is free and gives you access to analytics, ads, and most importantly, the ability to claim your website and use features like Product Pins. You can either convert your existing account or create a new one from scratch.

Step 2: Claim Your Website

Claiming your website proves to Pinterest that you own it. This is essential for unlocking in-depth analytics and ensuring your logo appears on all Pins originating from your domain. To do this, go to your Pinterest settings, click on "Claimed Accounts," and follow the instructions. This usually involves adding a small piece of code (a meta tag or an HTML file) to your website’s backend. Most website builders like Shopify and Squarespace offer easy-to-follow guides for this.

Step 3: Enable Rich Pins on Your Site

This is the most important technical step. Product Pins are a *type* of Rich Pin. To make them work, your website's product pages need to "speak" to Pinterest through special meta tags. These tags are snippets of code that tell Pinterest details like the product’s name, price, currency, and availability.

Sounds complicated? It's usually not. Here's how it breaks down:

For E-commerce Platforms (The Easy Way):

If you use a major e-commerce platform, enabling Rich Pins is often as simple as a few clicks. Platforms like Shopify, BigCommerce, and Squarespace have this functionality built-in. Once you connect your Pinterest account, they typically handle the meta tags automatically. Just search your platform's help documentation for "Pinterest Rich Pins" and you'll find a step-by-step guide.

For Other Websites (Like WordPress/WooCommerce):

If you're using a self-hosted platform like WordPress with WooCommerce, a plugin like Yoast SEO or Rank Math can handle this for you. These tools add the necessary schema markup or Open Graph tags to your product pages without you needing to touch any code.

For context, the code these tools add looks something like this (you probably won't ever need to write this yourself):

<,meta property=",og:type", content=",product", />,
<,meta property=",og:title", content=",Classic Leather Tote Bag", />,
<,meta property=",og:description", content=",A timeless, durable tote made from full-grain leather, perfect for work or travel.", />,
<,meta property=",product:price:amount", content=",199.99", />,
<,meta property=",product:price:currency", content=",USD", />,
<,meta property=",product:availability", content=",in stock", />,


Step 4: Validate Your Setup with the Rich Pin Validator

Once you believe you have the meta tags installed, you need to tell Pinterest to check your work. Copy the URL of one of your product pages and paste it into the Pinterest Rich Pin Validator. If everything is configured correctly, you'll see a success message. Pinterest will approve your site for Rich Pins, usually within an hour. Once approved, any Pin created from your website's product URLs will automatically turn into a Product Pin.

The Step-by-Step Guide to Creating Product Pins

Once your site is validated, actually creating a Product Pin is incredibly easy. There are two main ways to do it.

Method 1: Creating Pins Directly from Your Product Page (The Recommended Way)

This is the simplest and most organic method. Because you've already done the hard work of setting up Rich Pins, Pinterest does the rest.

1. Install the official Pinterest browser button for Chrome, Firefox, or Edge.
2. Navigate to a product page on your own claimed and validated website.
3. Click the Pinterest "Save" button in your browser toolbar.
4. A pop-up will appear showing all the images on that page. Select the best, most appealing product image.
5. Choose the board you want to save it to and click "Save."

That’s it! Because Pinterest recognizes the URL is from a validated site with product markup, it will automatically pull the title, price, and description to create a beautiful, data-rich Product Pin.

Method 2: Manually Creating a Product Pin on Pinterest

You can also create a Product Pin by uploading an image or video directly to Pinterest. This is a great option if you have custom creative, like a lifestyle shot or short video, that isn't on the product page itself.

1. From your Pinterest profile, click the Create button and select Create Pin.
2. Upload your image or video. A vertical, 2:3 aspect ratio (e.g., 1000 x 1500 pixels) works best.
3. Write a keyword-rich Title. Instead of just "Brown Leather Bag," try something descriptive like "Handcrafted Italian Leather Tote for Everyday Use."
4. Add a detailed Description. Use keywords your target customer would search for. Talk about the materials, the benefits, and who it's for.
5. Crucially, in the Add a destination link field, paste the full URL of the specific product page from your website.
6. Choose your most relevant board from the dropdown menu and click Publish.

Just like the first method, Pinterest will identify the link, see that your site has Rich Pins enabled, and automatically convert your upload into a shoppable Product Pin complete with a price tag and title.

Best Practices: Creating Product Pins That Stand Out & Convert

Just having Product Pins isn't enough. You need to design them in a way that catches a user's eye and makes them want to learn more. Here are some tips to level up your product Pinning strategy.

1. Use High-Quality, Inspiring Visuals

Pinterest is a visual platform first. Grainy, low-resolution images won't cut it. Use sharp, well-lit photos that showcase your product in the best possible light.

• Show the product in context. Don't just show a picture of a coffee mug on a white background. Show someone happily enjoying a cup of coffee on a cozy morning. Lifestyle shots that help users imagine the product in their own lives almost always perform better.
• Use Video Pins. Show your product in action. A short video of a dress flowing in the wind or a demonstration of how a kitchen gadget works is far more engaging than a static photo.
• Use multiple angles. Create a collage or a carousel Pin showing different views and details of your product.

2. Write SEO-Friendly Titles and Descriptions

Pinterest is also a search engine. Think about what your ideal customer would type into the search bar to find a product like yours. Weave those keywords naturally into your Pin's title and description. Don't keyword-stuff, instead, write helpful, descriptive text that answers a user's potential questions.

3. Add Subtle Text Overlays

Adding a small amount of text on your image can help your Pin grab attention as users scroll. Keep it clean, legible, and brief. You could highlight a key feature, a special offer, or a unique benefit.

Good examples include:

• "Free Shipping"
• "New Arrival"
• "Eco-Friendly Materials"
• "Perfect for Small Spaces"

4. Organize Products on Niche Boards

Don't just dump all your Product Pins onto one massive "Our Products" board. Organize them into specific, thematic boards that your customers would find helpful and inspiring. For example, if you sell home decor, you could create boards like "Modern Farmhouse Living Room," "Cozy Bedroom Ideas," or "Small Apartment Solutions." Naming your boards with relevant keywords also helps with discoverability.

Final Thoughts

Creating Product Pins on Pinterest is a fundamental strategy for any e-commerce brand. By taking the time to set up your website with Rich Pins, you unlock a powerful, automated way to turn your product catalog into a dynamic, shoppable Pinning experience that guides viewers from inspiration to purchase.

Creating compelling Product Pins is the first step, but a successful Pinterest strategy relies on consistently populating your boards to stay top-of-mind. This is where planning becomes essential. At Postbase, we designed our platform around a simple-to-use visual calendar that allows you to schedule your content across all your social platforms, including Pinterest, without the headache. It lets you see your entire strategy at a glance, so you can build momentum and publish on schedule, every time.