How to Add Products to Pinterest

Adding your products to Pinterest transforms your profile from a simple inspiration board into a powerful storefront, connecting what people see with what they can buy. Getting started is easier than you think. This guide will walk you through the three core methods for adding products - from creating a single Pin by hand to uploading your entire catalog automatically - along with a few strategies to make your products impossible to ignore.

First Things First: Why Your Brand Needs to Be on Pinterest

Before we get into the "how," let’s quickly touch on the "why." Unlike other social platforms where content has a short lifespan, Pinterest acts more like a visual search engine. Pins you create today can continue to drive traffic and sales for months, or even years, down the line. Users aren't just scrolling to kill time, they come to Pinterest with intent - to plan, discover, and shop. They’re actively looking for ideas and solutions, making them far more receptive to product content. Tapping into this mindset gives your brand a direct line to customers who are already in the mood to purchase.

The Foundation: Get Your Pinterest Business Account Ready

To access any of the product features, you first need a free Pinterest Business account. This unlocks essential tools like analytics, ads, and, most importantly, the ability to add products and use features like Product Pins.

If You Have a Personal Account:

It’s easy to switch. Log in, click the dropdown arrow in the top-right corner, and select "Convert to business account." Follow the prompts, fill in your business details, and you’re all set.

If You’re Starting from Scratch:

Head over to the Pinterest for Business page and create a new account from there. The setup process is quick and will guide you through adding your profile picture, bio, and business information.

Next Step: Claim Your Website

Claiming your website is a critical step that verifies you as the owner and gives you access to web analytics and enables Rich Pins. There are a few ways to do this, but the most common is by adding an HTML tag to your site’s header.

• In Pinterest, go to Settings > Claimed accounts.
• Click Claim next to "Websites."
• Choose the "Add HTML tag" option and copy the tag provided.
• Log into your website’s backend (like WordPress, Shopify, or Squarespace) and paste this tag into the <,head>, section of your site’s main index.html file. Many website builders have a dedicated section for header scripts or verification tags to make this easier.
• Go back to Pinterest and hit "Verify." Pinterest will check your site for the tag, and once found, your domain will be claimed.

The Three Main Ways to Add Products to Pinterest

Now that your account is set up, you can start adding products. There are three primary methods, each suited for different business sizes and technical comfort levels. You can start with the simplest and scale up as you grow.

Method 1: Manual Product Pins (The Simple Starting Point)

This is the most direct way to get a product onto Pinterest. It’s perfect for brands with a smaller product line, for highlighting a specific new arrival, or for anyone just getting their feet wet.

Here’s how to do it step-by-step:

1. Click the + icon on Pinterest and select Create Pin.
2. Upload a high-quality, vertical image or video of your product. Lifestyle shots showing the product in use often perform better than standard white-background images.
3. Write a compelling Title. Think SEO: what keywords would someone use to search for this? Be descriptive (e.g., "Handmade Ceramic Coffee Mug with Speckled Glaze" instead of just "Mug").
4. Fill out the Description. Use this space to explain what makes your product special. Weave in more keywords naturally and add a few relevant hashtags.
5. Add the direct link to the product page on your website in the Add a destination link field. This turns your Pin into a clickable gateway to your store.
6. Tag your product. This is the part that makes it an official Product Pin. Below the description, you'll see a price tag icon or an option to "Tag products." Click it, and a toolbar will appear over your image. Click on your product in the image, paste the same product URL, and Pinterest will pull information directly from your site. A list of products from that URL will appear, select the correct one. You can tag multiple products if more than one is featured. This feature adds pricing, availability, and a direct shopping link to the Pin.
7. Choose a relevant Board to save it to. Good organization helps users and the Pinterest algorithm find and understand your content.
8. Click Publish.

Method 2: Automatic Rich Pins (For Live Product Info)

Rich Pins are supercharged Pins that automatically sync information from your website. For products, this means the Pin will always display the current price and stock status. If you change the price on your site, the Pin updates automatically. This prevents user frustration from seeing one price on Pinterest and another on your site.

Setting up Rich Pins requires a bit of work on your website's end:

1. Add metadata to your site: Your product pages need to have a specific type of markup, like Open Graph or Schema.org, that Pinterest can read. Most e-commerce platforms like Shopify, WooCommerce, and BigCommerce do this for you automatically. If you're using a custom-built site, you'll need to ask your developer to add product metadata. It looks something like this in the code of your page:<,meta property="og:title" content="Your Product Name" />,
<,meta property="og:type" content="product" />,
<,meta property="product:price:amount" content="25.00" />,
<,meta property="product:price:currency" content="USD" />,
2. Validate your URL: Once your website is claimed and the metadata is in place, go to Pinterest's Rich Pin Validator.
3. Paste a URL to one of your product pages and click Validate. Pinterest will check if your metadata is formatted correctly.
4. Once validated, click Apply now. After your application is approved, any Pin created from your website pages (by you or anyone else) will automatically become a Rich Pin with up-to-date information.

Method 3: Uploading a Product Catalog (The Scalable Powerhouse)

If you have a large number of products, this is the most efficient method by far. The Catalog feature allows you to upload your entire product feed to Pinterest. Once connected, Pinterest automatically turns every single product in your feed into a shoppable Product Pin. It also creates a "Shop" tab on your profile page, creating a browsable storefront for your customers right on the platform.

Here’s the process for connecting your catalog:

1. From your ads manager dashboard, click Ads on the top menu, then select Catalogs.
2. Click Add data source.
3. Give your data source a name (e.g., "My Shopify Feed").
4. You'll need a URL for your product feed. A product feed is a file (usually a spreadsheet-like XML or CSV file) that contains all your product information - titles, descriptions, prices, image links, stock levels, etc. - in a structured format. Most e-commerce platforms can generate this for you:
   • Shopify: You can use the Pinterest for Shopify app to sync your products automatically.
   • WooCommerce/BigCommerce: Many plugins and built-in features exist to generate a Pinterest-compatible product feed link.
5. Paste the product feed URL into Pinterest. Select your file format, country, and language.
6. Click Create Pins.

Pinterest will then begin ingesting your product data. This can take up to 24 hours. Once complete, you’ll have a full collection of Product Pins, all perfectly synced and ready to be discovered.

Best Practices to Make Your Product Pins Shine

Just getting your products on Pinterest is the first step. To generate clicks and sales, your Pins need to stand out.

Create Attention-Grabbing Visuals

Pinterest is a visual platform above all else. Use high-resolution, vertical images or videos with a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). Showcase your products from different angles or in a real-world setting. A video Pin demonstrating how a product works can be especially effective.

Write for Search

Treat your titles and descriptions like you would for a search engine. Include relevant, descriptive keywords that your target audience would use to find products like yours. Tell a story - how will this product improve their life? What problem does it solve?

Use Board Strategy

Don't just dump all your products onto one generic "Our Products" board. Create curated, thematic boards that appeal to different customer segments or use cases. For example, a home decor brand might have boards like "Cozy Living Room Ideas," "Modern Farmhouse Kitchen," or "Small Balcony Decor." Pin your products to these inspirational boards alongside other relevant content.

Add Text Overlays

Consider adding simple, branded text overlays to your images. This can highlight key benefits ("Ethically Sourced"), a special offer ("Free Shipping"), or a clear call to action ("Shop Now"). This text catches the eye as people scroll, giving your Pin extra context at a glance.

Final Thoughts

Bringing your products to Pinterest, whether by creating manual Pins, enabling Rich Pins, or uploading a full catalog, turns your profile into an active sales driver for your business. By combining these methods with strong visuals and thoughtful descriptions, you connect your brand directly with a massive audience that's ready to discover and shop.

Staying consistent is the glue that holds your Pinterest strategy together, but it can be a lot to manage. At Postbase, we designed our visual calendar to help you see your entire content plan at a glance, making it simple to schedule product Pins weeks or months ahead. Since Pinterest increasingly favors fresh video content, our platform is built for modern formats, ensuring your video Pins are scheduled reliably and go live without a single snag. We handle the technical side so you have more time to create content and grow your brand.