How to Create an Order Form on a Facebook Page for Free

Selling your products directly from your Facebook Page doesn't require a complicated e-commerce website. A simple, free order form is all you need to start making sales today. This guide shows you exactly how to create and implement an order form on your page using free tools you likely already use.

Why an Order Form on Facebook is a Game-Changer

Before getting into the how-to, it’s worth understanding why this simple strategy works so well. For small businesses, artists, creators, and local shops, an on-page order form is a powerful tool because it lowers the barrier to entry for both you and your customer.

• It meets customers where they are. People are already scrolling through your content on Facebook. An order form keeps them in the app, eliminating the extra clicks that cause potential buyers to lose interest and abandon their purchase.
• It captures sales at peak interest. When someone sees a product they love in a post or a Story, you want to make it as easy as possible for them to buy it right now. An accessible order form capitalizes on that immediate desire.
• It’s perfect for testing new products. Don’t want to build a whole product page for a limited-run item? A quick order form is the perfect way to test demand without committing a ton of time or resources.
• It costs absolutely nothing. You don't need to pay for a website builder, transaction fees, or e-commerce plugins. This method is 100% free, which is a huge win for any business watching its budget.

The magic of this strategy lies in using a free third-party tool and then strategically placing it on your page so it feels native to the experience. For this, tools like Jotform or Typeform have great free tiers, but the undefeated champion of simplicity and accessibility is Google Forms, especially when creating an order form on your page.

Google Forms is the ideal choice for this for a few reasons:

• It’s completely free with a Google account.
• It’s incredibly intuitive and easy to use, even with zero technical skill.
• It automatically organizes all your orders into a Google Sheet, creating an instant, organized database of your sales.
• It’s customizable enough to match your brand's look and feel.

The rest of this guide will walk you through setting up your sales system using Google Forms.

Step-by-Step: Building Your Order Form with Google Forms

This is where we build the engine of your Facebook sales system. Follow these steps, and you’ll have a professional-looking order form ready in about 15 minutes.

Step 1: Create a New Form

First, head over to Google Forms. You can start from a blank form or use one of their templates. The "Order Form" template is a good starting point, but we’ll build one from scratch here so you know what every element does. Give your form a clear title, like "Your Brand Name - Order Form," and a brief, friendly description that tells customers what to expect, such as "Fill out this form to place your order! We'll contact you within 24 hours to confirm."

Step 2: Add Your Products and Details

Now, let’s add the questions that will help users select products and give you the information you need. You can add new questions using the "+" icon on the right-hand menu.

Product Showcase

Your first question should be the product itself. The best question types for this are "Multiple choice" or "Checkboxes."

• Use Multiple choice if customers can only select one item per order.
• Use Checkboxes if customers can purchase multiple different items at once.

For each product, you can add an image by clicking the photo icon that appears when you hover over the option. This is huge! Adding photos turns your form from a boring list into a mini-catalog. Be sure to put the price in the product name (e.g., "Handmade Ceramic Mug - $25").

Variations and Options

If your products have options like size or color, add a "Dropdown" question for each. For example, right after your product checkboxes, add a question that says "Please select your T-shirt size" with options like Small, Medium, and Large. Use the "Required" toggle at the bottom of the question to make sure people don't skip it.

Quantity

After the product selection, add a "Short answer" question titled "Quantity for Each Item." Instruct the user on how to fill it out (e.g., "Please list the items and quantities you'd like, such as 'Mug x2, T-Shirt x1'"). This keeps things simple.

Collecting Customer Details

You can't fulfill an order without contact info. Add a few "Short answer" questions to collect the essentials:

• Full Name (Required)
• Email Address (Required)
• Phone Number (Optional)
• Shipping Address (Use a "Paragraph" question type for this, Required)

Step 3: Handle Payments Without a Payment Gateway

To keep the form free, you'll be handling payments manually. We do this by giving customers clear instructions on how to pay after they submit the form. Add a "Multiple choice" question titled "How will you be paying?"

Here are some common payment options to include:

• Bank Transfer
• Cash on Delivery (for local businesses)
• PayPal (e.g., pay to @YourUsername)
• Venmo / Cash App (e.g., pay to $YourUsername)

Next, add a final "Paragraph" text block (not a question) at the end of your form. Make the instructions crystal clear: "To complete your order, please send your total payment to [Your PayPal email or Venmo/Cash App username]. Your order will be processed as soon as we confirm receipt of payment. Thank you!"

Step 4: Get Your Sharable Link

Your form is now ready! Go to the "Settings" tab and make sure to configure options like collecting email addresses and sending responders a copy of their submission. Then, hit the "Send" button in the top right corner. Go to the link icon tab, check the box for "Shorten URL," and copy the link. This is the golden ticket you’ll be sharing on your Facebook Page.

Making Your Form Visible: How to Add it to Your Facebook Page

An amazing order form is useless if no one can find it. Here are the best, most visible places to put your new form link on your Facebook Page.

The Pinned Post Method

This is arguably the most effective method. Create a bright, engaging post on your page. Use a great product photo or a simple graphic showing your products with text like "Ready to Order?" or "Shop Here!"

In the post's caption, write a clear call-to-action like: "You can now order your favorite items directly through our new order form! Just click the link below to get started." Paste your Google Form link. Once you've published the post, click the three dots in the top right corner and select "Pin to top of page." Now, this order post is the very first thing anyone sees when they visit your page.

Update Your Page's Call-to-Action (CTA) Button

The blue button at the top of your page is prime real estate. By default, it might say something like "Send Message" or "Follow." You can change this to direct people straight to your order form.

Click the button and choose "Edit button." You'll see several options. Using "Shop on Website" or "Sign Up" are excellent choices. When prompted for a website link, paste your Google Form URL. Now, your page has a clear, always-visible button that takes people straight to the checkout process.

Add it to Your 'About' Section

Don't forget to fill in the basics. Go to your Page's "About" section and add the form link to the "website" field. You can also work it into your page description. It’s a small touch, but it adds another access point for interested customers.

Promote It in Posts, Stories, and Reels

Make your order form a part of your regular content rhythm. When you post a picture of a new product, always include a line in the caption like "Order yours through the link in our bio or our pinned post!"

In Facebook Stories, use the "Link" sticker to add a direct link to the order form. You can make the sticker text something enticing like "Tap to Order!" or "Shop this look." This method is fantastic because it’s interactive and easy for users to act on instantly.

You've Got an Order! Now What?

Once you start promoting your form, the orders will start coming in. Managing them is just as simple as setting up the form.

In your Google Form editing screen, click on the "Responses" tab. Here, you'll see a summary of all your orders. The real power, however, comes from clicking the green Google Sheets icon. This will create a spreadsheet where every single order submission appears as a new, neatly organized row. It’s your new order management command center.

Your workflow will look something like this:

1. Get a new order. Google Forms will notify you.
2. Check the spreadsheet. See the customer’s name, what they ordered, and their chosen payment method.
3. Confirm payment. Check your bank account, PayPal, or Venmo to see if their payment has arrived.
4. Keep track. Add a new column to your spreadsheet called "Status" and update it as you go - "Awaiting Payment," "Paid," "Shipped."
5. Communicate. Use the email address the customer provided to send them a confirmation, let them know you've shipped their order, and provide a tracking number.

That's it! You've just created a fully functional, free sales system directly on your Facebook Page.

Final Thoughts

You no longer need a complex website or an expensive e-commerce platform to turn your Facebook followers into customers. By using a free tool like Google Forms combined with the powerful reach of your page, you can create a simple, clean, and effective system for taking orders in less than an hour.

Of course, once your free order form is up, your social media activity shifts to promoting it and managing the flood of customer messages and comments. We know how overwhelming it can be to jump between platforms trying to answer questions while also planning out content. It's the exact reason we built Postbase - to put your content calendar, analytics, and all your social messages into one clean, manageable place, so you can focus on making great products, not juggling apps.