How to Create a Business Account on LinkedIn

Setting up your official presence on LinkedIn is one of the smartest moves you can make for your brand today. This guide walks you through every step of creating a LinkedIn Company Page, from the initial setup to optimizing it for discoverability and growth. We'll cover what you need before you start, a detailed walkthrough of the creation process, and what to do next to turn your new page into a powerful asset for your business.

Why Your Business Needs a LinkedIn Company Page

Before jumping into the setup, it’s worth understanding why this is such a valuable step. Your LinkedIn Business Page acts as the professional face of your company on the world's largest professional network. It’s much more than just a digital placeholder, it’s a dynamic hub for marketing, recruitment, and brand building.

Here’s what a great Company Page helps you do:

• Build Credibility and Authority: It legitimizes your business. When potential clients, partners, or employees search for you, a polished page signals that you are an established and trustworthy entity.
• Generate Leads: LinkedIn is a goldmine for B2B connections. Your page is a platform to share valuable content, showcase your products or services, and attract high-quality leads directly from a professional audience.
• Attract Top Talent: People looking for their next career move use LinkedIn to research potential employers. Your page gives them a window into your company culture, values, and opportunities, making it a critical recruiting tool.
• Share Company News and Updates: Announcing a new product, a big company win, or a feature in the press? Your LinkedIn Page is the perfect place to share it with an engaged audience of followers, clients, and industry peers.
• Boost Discoverability: A complete and active page can rank in Google search results, giving your brand another piece of valuable digital real estate when people search for your company name or related industry terms.

Before You Begin: What You’ll Need

LinkedIn has a few requirements in place to make sure pages are created by legitimate representatives of a company. Running through this checklist first will save you headaches later.

Here’s what you must have to create a Company Page:

1. A Personal LinkedIn Profile: You can't create a Company Page without a personal profile. LinkedIn needs to know a real person is behind the business account.
2. Profile Age and Strength: Your personal profile needs to be at least 7 days old and have its profile strength listed as "Intermediate" or "All-Star." What does that mean? It just needs to be reasonably filled out with your experience, a profile picture, and connections. If your profile is brand new or mostly empty, take a few minutes to complete it first.
3. A Few Connections: Your personal profile must have several connections. LinkedIn doesn’t give a hard number, but if you have a handful of professional connections, you should be fine. This is to prevent spam and fake pages.
4. Company Email Address: You must be a current employee of the company and have a work email address added to your personal LinkedIn account. So, if you're creating a page for "Top Tier Solutions," you need an email like yourname@toptiersolutions.com listed in your profile's contact info. Generic emails like Gmail or Yahoo won't work.

Got all that? Great. Let's get your page created.

How to Create a LinkedIn Company Page: Step-by-Step Guide

The actual creation process is pretty straightforward. Follow these steps, and you’ll have your page live in a matter of minutes.

Step 1: Find the "Create a Company Page" Option

Log in to your personal LinkedIn profile on a desktop computer. In the top right corner of the navigation bar, look for the "For Business" icon (it looks like a grid of nine dots). Click on it, and a dropdown menu will appear. At the very bottom of this menu, select "Create a Company Page +".

Step 2: Choose Your Page Type

LinkedIn will now ask you to select a page type that best fits your organization. You have a few options:

• Company: This is the one you’ll choose most of the time. It’s for small, medium, and large businesses.
• Showcase Page: These are sub-pages that branch off from your main Company Page. They are great for spotlighting a specific brand, business unit, or initiative. For example, Microsoft has a main Company Page, but they also have Showcase Pages for Microsoft Azure and Microsoft Surface. You need an existing Company Page to create a Showcase Page.
• Educational Institution: This is specifically for schools, colleges, and universities.

For this guide, we'll assume you're choosing "Company."

Step 3: Fill Out Your Page Identity Details

This is where you'll input the basic information about your business. Be thoughtful here, as this info represents your brand.

• Name: Your official company name.
• LinkedIn public URL: This will be your page's unique web address (e.g., linkedin.com/company/your-company-name). LinkedIn will auto-generate one based on your name, but you can customize it if it's available. Make it clean and recognizable.
• Website: Add the URL for your company's official website.

Step 4: Complete Your Company Details

Next, you’ll fill in some standard information that helps LinkedIn categorize your page and show it to the right people.

• Industry: Choose the industry that best fits your business from the dropdown menu.
• Company size: Select the range that represents your number of employees.
• Company type: Select from options like Public company, Self-employed, Non-profit, or Partnership.

Step 5: Add Profile Details - Logo and Tagline

This is where your page starts to look like your own.

• Logo: Upload a high-quality square logo. LinkedIn recommends a size of 300 x 300 pixels. This is the icon that will appear next to every post you make and in search results, so make sure it's clear and sharp.
• Tagline: This is a short, one-line description of what your company does. You have 120 characters to work with, so make it punchy and clear. Think of it as your brand’s elevator pitch. For example: "Helping small businesses simplify their social media management."

Step 6: Verify and Create Page

Finally, you need to check the verification box at the bottom, confirming that you are an authorized representative of the company. Once you've done that, click the "Create page" button. Congratulations, your page is officially live! But don't stop here, we're just getting started.

Optimizing Your New LinkedIn Page for Success

Having a page isn’t enough, a bare-bones page looks unprofessional and won't get you very far. The next step is to fill it out completely to make a great first impression and improve your visibility on the platform. LinkedIn even provides a handy page completion checklist to guide you.

1. Write a Compelling "About" Section

This is arguably the most important text on your profile. Your "About" section is where you can tell your brand's story. Use this space to explain who you are, what you do, why you do it, and who you do it for. Weave in relevant keywords that potential customers or clients might search for. Don't be afraid to show some personality, but keep it professional.

2. Create a Visually Appealing Banner Image

Your banner or cover image is the prime real estate at the top of your page. The recommended size is 1128 x 191 pixels. Use it to showcase your brand visually. Instead of just your logo again, consider using:

• An image of your product in action.
• A photo of your team.
• Well-designed graphics that communicate your brand's mission or a current campaign.
• Your brand's key value proposition captured in a visual.

Make sure it’s high-quality and free of clutter. Simple is often better.

3. Add Key Details: Location, Hashtags, and Contact Info

Don’t skip the details! Go into the page settings and add:

• Location: Add your company’s headquarters or main office location. This helps you appear in local searches.
• Contact Info: Add a phone number or contact email if you want people to be able to reach you directly.
• Hashtags: You can add up to three hashtags that represent your page. Think of them as your core topics. For an accounting firm, they might be #Accounting, #SmallBusinessFinance, and #Bookkeeping. This helps LinkedIn connect your page with relevant conversations.

4. Customize Your Call-to-Action (CTA) Button

LinkedIn allows you to add a custom button at the top of your page, right below your banner. This tells visitors what you want them to do next. Common options include "Visit website," "Learn more," "Contact us," and "Sign up." Choose the one that aligns best with your business goals.

5. Get Your First Followers by Inviting Connections

A brand new page starts with zero followers. The quickest way to get started is to invite your personal connections to follow the page. As a page admin, LinkedIn gives you a monthly credit allowance to invite people from your network. Don't go crazy, but a targeted list of colleagues, clients, and industry peers is a great starting point.

6. Publish Your First Post

Don't leave your page empty! Create and publish your very first post to set the tone. It could be:

• A welcome post explaining what people can expect from your page.
• An introduction to your company and its mission.
• Your latest blog post or piece of content.
• A behind-the-scenes look at your team.

An active page is much more engaging than a static empty one.

Final Thoughts

Creating a LinkedIn Company Page is a foundational step in building a strong online professional presence. By following these steps to set up and optimize your page, you create a powerful channel for attracting talent, generating leads, and establishing your brand as an authority in your industry.

Of course, once your page is live, the real work begins - consistently creating and sharing valuable content. Figuring out what to post across multiple platforms and keeping a steady cadence can feel like a full-time job. We ran into this challenge ourselves, which is why we built Postbase. After dealing with clunky, outdated tools, we wanted a simple, modern way to plan our content visually, schedule posts reliably (especially for video and Reels), and manage all our conversations from one place, without the sticker shock. It's the tool that keeps you focused on creating great content, not fighting with your software.