Facebook Tips & Strategies

How to Change a Page Name on Facebook Through Mobile

By Spencer Lanoue
October 31, 2025

Changing your Facebook Page name from your phone should be simple, but navigating the settings can sometimes feel like a maze. If you’re rebranding, correcting a typo, or just updating your presence, you've come to the right place. This guide gives you the exact, up-to-date steps for changing your page name directly from the mobile app, explains the rules you need to follow, and tells you precisely what to do if your request gets denied.

Why Is My Facebook Page Name So Important Anyway?

You might think a page name is just a label, but it’s the cornerstone of your brand’s identity on the world’s largest social network. It's the first thing people see when they search for you and what appears in their news feeds. A clear, accurate name isn't just about looks - it's about discoverability, credibility, and brand recognition.

There are a handful of great reasons to make a change:

  • A Full Rebrand: The most common reason. Your business has a new name, a new focus, or an entirely new identity. Your Facebook Page needs to match.
  • Improved Clarity: Perhaps your original name was a bit vague or too clever. Changing it to something more straightforward, like "Jenny's Cupcakes NYC" instead of "Jenny's Sweet Creations," can help you attract the right audience.
  • Error Correction: It happens to the best of us. A typo in the original name can look unprofessional, and fixing it is a quick way to clean up your professional image.
  • Ownership or Business Structure Changes: If your solo project has now become a registered business (e.g., from "Mark's Handyman Service" to "Reliable Home Solutions LLC"), updating the page name reflects that growth.

The Ground Rules: Facebook's Naming Guidelines (Read Before You Request!)

Before you even tap that "edit" button, it pays to understand what Facebook allows. Almost every rejected name change comes down to violating one of these community guidelines. A small mistake here can lead to a quick denial and waiting period, so a minute of scanning these rules can save you days of frustration.

Your new page name cannot include:

  • Terms or phrases that may be abusive or violate someone's rights. This one is straightforward - keep it professional and respectful.
  • Excessive or improper capitalization. Using "AUSTIN'S best BBQ" is a definite no. Stick to standard title case (Austin's Best BBQ) or sentence case.
  • Symbols or unnecessary punctuation. Things like ™, ®, or excessive exclamation marks (!!!) will get your request flagged and denied.
  • Misleading words. You can't use terms like "Official" unless your page is the certified, official presence of that brand, celebrity, or organization. Same goes for words that falsely imply affiliation, like using "Facebook" in the name.
  • Generic terms. Your name has to be specific. A page for a coffee shop can’t simply be called "Coffee." It needs a qualifier, like "Uptown Coffee Roasters." Slogans and generic descriptions also aren't allowed. A name like "The Best Pizza in Town" will be rejected, "Tony's Pizzeria" will be approved.

Furthermore, and this is a big one, the new name must not substantially change the topic of the page. Facebook's reviewers are on the lookout for pages trying to bait-and-switch their audience. You can't build a following for "West Village Dog Walkers" and then change the name to "Crypto Investment Gurus." The change should be a logical evolution of the current page topic. A change from "Sarah's Handmade Jewelry" to "Sarah B. Designs" makes sense, a change to "Sarah's Car Detailing" does not.

Finally, remember that all changes are subject to review, which Facebook says can take up to three days. In most cases, it’s much faster, but don’t panic if it isn't instant.

How to Change a Page Name on Facebook Through Mobile: A Step-by-Step Walkthrough

Ready to make the switch? The process is the same whether you're using an iPhone or Android device, thanks to Facebook's standardized app interface. The key is knowing how to navigate to the right screen within your Page's settings.

Step 1: Open the Facebook App and Switch to Your Page

These days, Facebook Pages have their own profiles. To make any changes, you first need to switch from your personal profile to the Page you want to manage.

  1. Open the Facebook app on your phone.
  2. Tap on your profile picture in the top right (Android) or bottom right (iPhone) menu.
  3. At the top of the menu, you’ll see your personal profile name. Next to it or below it, you should see your Page's profile picture or a dropdown arrow. Tap that, then select the Page you want to manage. The app will then reload, and you'll be acting as your Page.

Step 2: Access Your Page’s Main Settings Menu

Once you’re in your Page's profile, finding the settings is your next goal. This is where all the admin controls live.

  1. From your Page's main feed or profile, tap the menu icon (your Page's profile picture with three horizontal lines) in the corner.
  2. Scroll all the way down and tap on Settings & Privacy.
  3. A dropdown menu will appear. Tap Settings.

Step 3: Navigate to Page Settings

You’re now in a general settings area. You need to get one level deeper to access the controls specific to your Page.

  1. On the new screen, you’ll see "Settings" at the top with your Page icon next to it. Tap on Page Settings right below that.

Step 4: Locate the Name Change Option

This is the screen where you can edit the core details of your page, including its name.

  1. Under the "Personal Information" section at the top, the very first option is Name. Tap it.

Step 5: Enter Your New Page Name and Review It

You've made it to the final step. Here is where you’ll type in your new name and finalize the request.

  1. The screen will display your current Page name. In the text field, delete the old name and carefully type in your desired new name. Double-check for typos!
  2. Once you’ve entered the new name, tap the blue Review Change button. Important Note: Facebook will display a message warning you that if you change your name, you won't be able to change it again for 7 days. Be certain the name is exactly what you want before proceeding.
  3. A confirmation box will pop up, showing your current name and your requested name. It will ask you to enter your password for security purposes.

Step 6: Submit Your Request for Review

After entering your password, simply tap the Request Change button. That's it! Your name change request has been sent to Facebook's review team. You'll get a notification once it's been reviewed, whether it's approved or rejected.

"My Facebook Page Name Change Was Rejected." - What to Do Next

A rejection email from Facebook can feel like hitting a brick wall, but don’t worry - it happens all the time, and it's usually fixable. Before you try submitting the exact same name again (which won't work), take a moment to figure out why it was denied.

Step 1: Re-Read Facebook's Naming Guidelines

Nine times out of ten, the problem lies in a violation of the rules we covered earlier. Go back and check your requested name against the list. Ask yourself:

  • Did I use all caps or a weird symbol?
  • Did I use a restricted word like "Official"?
  • Was the name too generic or basically a slogan?
  • Was the topic change too drastic? (This is a very common one.)
  • Were you trying to change it again too soon after a previous name change?

Step 2: Try a Smaller, Incremental Change

If your rebrand is significant, Facebook’s automated review system may have flagged it as suspicious. Sometimes the best approach is to make the change in stages. For example, if you're rebranding from "Austin Pet Bakery" to "Doggo Delights TX," the system might see that as too different.

Instead, first try changing it to something in the middle, like "Austin Pet Bakery (now Doggo Delights TX)." Once that's approved and a couple of weeks have passed, you can submit a second request to shorten it to "Doggo Delights TX." This slower, gradual change often has a much higher success rate.

Step 3: Appeal the Decision (If you Get the Option)

After a rejection, Facebook will sometimes include a link in the notification that says "If you think your Page name still abides by our Page name policies, you can appeal." If you see this option, take it!

You’ll be taken to a form where you can provide more context. Use this space to calmly and clearly explain why you need the name change. If you've undergone an official business rebrand, mention it. Attaching a document showing your new business name (like a utility bill or business registration) can significantly help your case.

Step 4: Contact Support as a Last Resort

Reaching a human at Facebook can be notoriously difficult, but if you've been unfairly rejected multiple times and your page is crucial for your business, it might be worth a shot. Go to your Page’s settings, find "Help & Support," and "Report a Problem.” Explain the situation clearly and concisely. Manage your expectations here - it's not a guaranteed solution, but when all else fails, it’s one more avenue to try.

Final Thoughts

Rebranding or simply cleaning up your Facebook Page name is completely manageable from your phone once you understand the right sequence of taps and adhere to Facebook's fairly strict guidelines. All it takes is navigating through your Page's settings, making your request, and ensuring your new name lines up with what Facebook deems acceptable.

Keeping all your social profiles in sync, especially after a name change, is a fundamental part of building a consistent brand online. At Postbase, we built our platform to solve exactly these kinds of daily social media frustrations. Instead of wrestling with outdated tools or jumping between apps to manage your new content calendar or reply to comments on your renamed Page, we offer a clean, visual planner and a unified inbox to handle everything in one spot. It helps you get back to creating great content without the technical headaches.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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