How to Change a Facebook Page Name on the Mobile App

Thinking about changing your Facebook Page name from your phone is a smart move, and it's simpler than you might think. Whether you're rebranding, fixing a typo, or shifting your business focus, updating your Page's identity directly from the mobile app keeps things moving. This guide walks you through every step of the process, covers Facebook's rules to avoid rejection, and explains what to do if your request gets stuck.

Why Would You Change Your Facebook Page Name?

Your Facebook Page name is your digital handshake. It’s often the first thing people see, so it needs to be right. A name change isn't something to do on a whim, but there are plenty of excellent reasons to make the switch. A rebrand is the most common driver. As your business evolves, your old name might no longer reflect your vision, values, or the products and services you offer. A fresh name can signal a new direction and re-energize your audience.

Sometimes, it’s a simple matter of a legal business name change. If your company’s official name changes, all your digital assets, including your Facebook Page, must follow suit for consistency and brand recognition. On a smaller scale, you might have just spotted a typo that has been bothering you for months, or perhaps the original name was a bit confusing or hard for people to find. A clearer, more memorable name can significantly improve searchability and recall.

Another reason is a pivot in strategy. Maybe what started as a personal blog about local coffee shops has turned into a full-fledged cafe. Changing the name from "Joe's Coffee Thoughts" to "The Daily Grind Cafe" makes its purpose immediately clear to new visitors. Whatever your reason, a well-considered name change can be a powerful move for better aligning your online presence with your real-world goals.

Before You Start: Important Rules and Guidelines

Before you tap that edit button, it’s important to understand the rules Facebook has in place. Following them will greatly increase your chances of a quick, successful name change. Ignoring them is the fast track to a rejected request and frustration. Here’s what you need to know:

• Be Authentic and Accurate: Your Page name must accurately represent what the Page is about. It can't pretend to be someone or something it isn't, and it shouldn't be misleading to your followers.
• Proper Formatting Matters: Facebook is strict about formatting. This means:
  • No excessive capitalization (e.g., "THE BEST COFFEE ROASTERS"). Use title case or sentence case like a regular name.
  • No unprofessional symbols or characters (like @, #, $, or excessive emojis).
  • No slogans or overly descriptive phrases (e.g., "We Sell the Best Gadgets and Ship Anywhere"). That kind of information belongs in your 'About' section, not your Page title.
• No Generic Names: You can’t claim a generic term like "Pizza," "Marketing," or "Travel." Your name needs to be specific enough to be unique to your Page. However, you can include a generic term if it's tied to your brand's unique identifier, like "Tony's Pizza Palace."
• Respect Community Standards: Your proposed name cannot contain any abusive, threatening, or discriminatory language. This is non-negotiable and will lead to an immediate rejection.
• You Must Be an Admin: Only Page Admins have the authority to request a name change. If you are an editor, moderator, or have another role, you won’t see the option to make the change.
• There’s a Waiting Period: If you've recently changed your name, you'll have to wait. Facebook generally allows a name change once every 60 days. This is to prevent spam and confusion, so plan your changes carefully.

Once you submit your request, Facebook’s team will review it. This process typically takes anywhere from a few hours to three days. You'll receive a notification letting you know if it was approved or rejected.

How to Change Your Facebook Page Name on Mobile (Step-by-Step)

The great news is that you don't need to be at your desk to handle this. The process is smooth and intuitive right within the Facebook mobile app on both iOS and Android. Here’s how to do it.

Step 1: Switch to Your Page Profile

First, open the Facebook app. Your personal profile likely loads by default. To make changes to your Page, you need to switch into "Page mode."

Tap the Menu icon (your profile picture and three horizontal lines) in the bottom-right corner (iOS) or top-right corner (Android). Tap the icon with your Page's name and profile picture to switch from your personal profile to managing your Page directly.

Step 2: Navigate to Page Settings

Once you are acting as your Page, the interface will look slightly different. From your Page’s main feed or profile, tap the Menu icon again in the corner of the screen a second time.

Scroll down and tap Settings & Privacy to expand the drop-down menu, then select Settings.

Step 3: Access the Name Editing Screen

In the Settings menu, you'll see a list of options for controlling your Page. At the top of the list, tap Page Settings.

This takes you to a more detailed control panel. The very first option under "Personal Information" should be Name. Tap it.

Step 4: Enter Your New Page Name

You’ll now see a screen showing your current Page name and a text box to enter the new one. Carefully type your desired new name into the box. This is where you need to remember the rules about capitalization, symbols, and appropriate language. Triple-check for any typos before proceeding.

A message from Facebook will appear below the text box, reminding you that if your name change is approved, you won't be able to change it again for 60 days.

Step 5: Review and Confirm the Change

After you’ve entered your new name, tap the blue Review Change button. Facebook will display a confirmation screen showing your current name and your requested new name side-by-side.

Verify one last time that everything is correct. To finalize the request, you’ll need to enter your Facebook password for security. This confirms that you, the Admin, are authorizing this change.

Once your password is in, tap Save Changes. Your request is now officially submitted to Facebook for review.

What Happens After You Request a Name Change?

Once you hit "Save Changes," the machine is in motion. Your request goes into a review queue where it's checked by either an automated system or a human reviewer to make sure it follows all the guidelines discussed earlier.

During this review period, you can't submit another name change request. You simply have to wait. After the change is approved, two things happen automatically: your Page name will update across Facebook, and Facebook will post a notification on your Page to inform your followers about the change. This transparency helps prevent confusion and keeps your audience in the loop.

Depending on your Page's history and settings, you may see that your Page URL (the "vanity URL" like `facebook.com/YourPageName`) hasn't automatically updated. It’s a good idea to check this in the Page Settings and update it to match your new name for brand consistency. And speaking of consistency, your next step should be communicating a story. Make a dedicated post explaining the reason for the name change to your audience. This turns a simple administrative task into an opportunity for engagement and reinforcing your brand story.

Troubleshooting: "My Name Change Request Was Denied. Now What?"

Getting that "request denied" notification is disappointing, but don't panic. It's usually a fixable problem. The rejection notification often includes a brief, sometimes generic, reason. The most common cause is an unintentional violation of one of Facebook's naming policies.

Your first step is to revisit the guidelines. Did you use too much punctuation or capitalization? Was the name too generic? Did it include a descriptive phrase that belongs in your About section? Read your requested name through the lens of a strict reviewer. Often, the reason becomes obvious once you step back.

If you think that’s the issue, try submitting another request with a revised name that corrects the problem. For example, if you tried changing to "SHOP LOCAL NOW!!!" and it was rejected, a tamer version like "Shop Local Columbus" is far more likely to be approved.

If you’re absolutely certain your new name follows all the rules but was still denied, the system may have flagged it by mistake. You can try to appeal the decision, although direct contact with Facebook support can be notoriously difficult. Sometimes, a more practical approach is to make a very minor tweak to the name and resubmit. The fresh request can enter a new review process and might get approved by a different system or reviewer.

Final Thoughts

Changing your Facebook Page's name from your mobile is a direct process that you can handle in just a few minutes. As long as you stick to Facebook's guidelines for naming and are patient with the review period, you can successfully update your brand's identity and keep your Page aligned with your goals.

After a name change, consistency across all your social media becomes more important than ever. That's where we wanted to make social media management easier. With Postbase, we built a visual calendar that lets you see all your content for all your platforms - including your newly renamed Facebook Page - in one clean view. It helps you schedule posts everywhere at once, plan your content in advance, and make sure your new brand message is consistent without the headache of jumping between a dozen different apps.