How to Change Your Business Name on Facebook

Changing your business name on Facebook is a bigger deal than just typing in a new title - it’s about updating a core piece of your brand’s identity online. This guide covers everything you need to know, from the preparatory steps and official rules to the step-by-step process, plus a complete checklist of what to do after your new name is approved.

Before You Change Your Facebook Page Name

Jumping straight to the settings menu is tempting, but a little preparation can save you from a major headache, like a rejected request or confused followers. Before you make the change, take a moment to understand the rules and plan your communication strategy.

Understand Facebook's Naming Guidelines

Facebook has specific rules for Page names to keep the platform authentic and prevent spam or misrepresentation. If your request gets denied, it’s almost always because it broke one of these rules. Your new name must not include:

• Terms or phrases that could be abusive or violate someone's rights.
• Excessive capitalization. Using all caps is a definite no-go (e.g., "SUSAN'S COFFEE SHOP" will be rejected). Standard title case (e.g., "Susan's Coffee Shop") is fine.
• Improper grammar or punctuation. No "Susan's Coffee Shop!!!!!"
• Symbols or registered marks. You can't add characters like ® or ™ to your Page name.
• Misleading words. You can’t add "Official" to your Page name unless it's been formally designated by Facebook. Likewise, using words like "Facebook" or other trademarked terms is off-limits.
• Generic terms or locations. A name like "Pizza" or "New York" is too broad and will be denied. However, "Dominic’s Pizza of New York" is specific and acceptable.
• A slogan or description. Your Page name should be your business name, not a tagline. "Susan's Coffee - The Best Beans in Town" belongs in your description, not your Page title.

Essentially, your Page name must accurately reflect what the Page is about. A minor tweak, a correction, or a full rebrand are all valid reasons, but your new name still needs to be related to your existing Page topic.

The Review Process and Timing

Once you submit your request, it doesn’t happen instantly. Facebook’s team manually reviews name change requests to make sure they align with their guidelines. This process typically takes about three business days, but it can sometimes take longer if your Page has a large following or if the name change is drastic.

If your name change is approved, Facebook will notify your followers of the update. This is why it’s so important to be proactive with your own communications.

Plan to Inform Your Audience

Imagine showing up to your favorite coffee shop one day and seeing a completely different name on the sign with no explanation. You’d be confused, right? The same principle applies online. Suddenly changing your name can disrupt the connection you have with your followers.

Here’s how to pre-empt the confusion:

• Schedule announcement posts. A few days before you plan to request the change, let your audience know what's coming. Explain why you're rebranding - maybe you're expanding your services, have a fresh new mission, or just finally corrected that old typo.
• Pin a "heads-up" post. Make an announcement post prominent by pinning it to the top of your Page, so it’s the first thing visitors see.
• Update your branding elements. Get your new logo and cover photo ready to go, so you can swap them out the moment the new name is approved. Consistency makes the transition feel professional and intentional.

How to Change Your Business Name on Facebook (Step-by-Step Guide)

As long as you are a Page Admin, you can request a name change. The process varies slightly between desktop and mobile devices. Follow the steps that match where you're working.

On a Desktop Computer

Facebook frequently updates its interface, but these steps should apply to the current "New Pages Experience."

1. Log into Facebook and switch to the Page you want to manage. You can do this by clicking your profile picture in the top-right corner and selecting "See all profiles," then choosing your Page.
2. Once you're controlling the Page, click your Page’s profile picture in the top-right corner again.
3. From the dropdown menu, select Settings & Privacy, then click Settings.
4. You should land on the General Page Settings page. Your Page name will be the first option at the top. Click the Edit link next to your current name.
5. In the "Name" field, type your new business name. Double-check for any typos!
6. Click the blue Review Change button. A pop-up box will appear confirming your current name and your requested new name.
7. Enter your password for security confirmation, and then click Request Change.

Your request is now in Facebook's hands. You’ll receive a notification through your profile and an email once they have reviewed it.

On a Mobile Device (iOS or Android)

Editing your Page name from your phone is just as simple.

1. Open the Facebook app and switch to your Page profile. Tap the menu icon (your profile picture and three horizontal lines) in the bottom-right corner.
2. Scroll down and tap Settings & Privacy, then select Settings.
3. Tap on Page Settings at the very top.
4. Under Personal Information, tap on Name.
5. Enter your desired new Page name in the text field.
6. Tap Review Change, confirm the details, enter your password, and finalize the request by tapping Save Changes.

What If Your Name Change Request is Denied?

It’s always a little disappointing to see that "Request Denied" notification, but don't panic. Usually, there's a clear reason why it was rejected.

Common Reasons for Rejection:

• It violated naming guidelines. This is the number one reason. Re-read the rules carefully - did you use a forbidden symbol, all caps, or a generic term?
• The new name is drastically different. If you're changing "Susan's Coffee Shop" to "Mike's Auto Repair," Facebook will likely see this as an attempt to mislead users by repurposing an established Page. Your new name must be relevant to your Page's existing content and follower base.
• You've changed your name recently. Facebook has limits on how often you can change your name (usually once every 60 days) to prevent spam and confusion.

What to Do Next:

1. Review and resubmit. Correct any issues you find based on the guidelines above and try again. For instance, if you were trying to change "Sue's Coffee" to "SUE'S CAFE," try again with "Sue's Cafe."
2. Provide context if possible. For major rebrands, appealing the decision can sometimes work. If you have an official press release, a website with the new branding, or legal documents showing the business name change, this can support your case. Finding the right contact form on Facebook can be tricky, but start with the Facebook Business Help Center.
3. Consider starting over. This is a last resort, as you lose all your followers and content. However, if your business has pivoted so dramatically that the old Page is no longer relevant, it might be the cleanest path forward. You can always post on your old Page directing followers to your new one.

After Your Name Change is Approved: A Post-Change Checklist

Getting the approval is just the first step. To ensure a smooth transition, you need to update your digital footprint to reflect the new brand identity. Work through this checklist immediately after your new name is live.

1. Update Your Facebook Page Username (@handle)

Your Page name and username are two different things! The name is what appears under your profile picture. The username forms your custom URL (e.g., facebook.com/YourNewUsername).

To change it:

• Go to your Page's Settings > General Page Settings.
• Next to "Username," click Edit.
• Type your new username. If it's available, you’ll see a green checkmark.
• Click Save Changes.

Securing a username matching your new business name is massive for brand consistency.

2. Announce the News (Again!)

Create a fresh post celebrating the change. "It's official! We're now [New Business Name]!" Use your new logo and branding, and briefly remind everyone why you made the switch. Pin this post to the top of your Page for at least one or two weeks.

3. Update Your "About" Section

Go through every field in your "About" section and replace any mention of your old name. This includes your business story, description, and any other custom fields you’ve filled out. This not only avoids confusion but also helps with SEO.

4. Check Meta Business Suite Integrations

If you use Meta Business Suite to manage ad accounts or your Instagram profile, double-check that everything has updated correctly. Sometimes asset names will still reflect the old Page name, so you may need to update them manually to keep your business backend organized.

5. Update Your Other Digital Profiles

Your branding isn't contained to Facebook. Make a list and update all your digital channels:

• Instagram, X, LinkedIn, TikTok, YouTube, etc.
• Your website (including the footer, contact page, and blog posts).
• Google Business Profile.
• Email signatures.
• Third-party directories like Yelp or TripAdvisor.

Nothing looks less professional than a patchwork of old and new branding scattered across the web.

Final Thoughts

Changing your Facebook Page name successfully comes down to preparation and a clear plan. By understanding Facebook's guidelines, communicating with your audience, and creating a post-change checklist, you can execute a smooth and professional transition that reinforces your brand instead of confusing it.

We know that updating your brand across every platform - Facebook, Instagram, TikTok, and more - can be a huge task. After you’ve changed your name on Facebook, you need to make sure your content calendar reflects the new branding everywhere. At Postbase, we built our visual planner and multi-platform scheduler to make this kind of transition seamless. You can see your entire content strategy in one place, ensuring your new brand identity is consistent and professional from day one, without juggling a dozen different apps.