How to Assign an Admin to a Facebook Page

Bringing a new person onto your team to manage your Facebook Page is a big step, and giving them the right level of access from the start is an absolute must. This guide will walk you through exactly how to assign an admin or any other role to your Facebook Page, clarifying the different permissions each role has and sharing some important security practices to keep your account safe. We'll cover the process on both desktop and mobile so you can get your new team member up and running in minutes.

Why Not Just Share Your Password? The Importance of Page Roles

Before getting into the step-by-step instructions, it’s worth clarifying why using Facebook’s Page Roles system is the only way to manage your Facebook Page team access. The temptation to just give a new hire or a marketing agency your personal login details can be strong, but it’s a massive security risk and a logistical nightmare.

Sharing your personal login credentials ties your brand’s Facebook Page directly to one person's account. This creates several problems:

• Security vulnerabilities: If that person’s personal account is compromised, so is your business page. You're giving them access to your personal information, your Messenger, and everything connected to your profile.
• Lack of accountability: When everyone uses the same login, there's no way to track who posted what or who responded to a specific comment. It becomes impossible to trace mistakes or attribute successes.
• Departure difficulties: When an employee or contractor leaves, changing a shared password becomes a messy process. You have to update everyone on the new login, and you can never be sure if the old credentials are still stored somewhere. Worse, a disgruntled ex-employee could lock you out of your own account.

Facebook’s built-in roles system solves all of these issues. It allows you to grant specific permissions to other people’s individual Facebook accounts without ever sharing sensitive login data. It's clean, secure, and professional.

Understanding Facebook Page Roles: Who Gets What?

Facebook has updated its permissions system with the “New Pages Experience.” Instead of the six classic roles, access is now primarily divided into two main categories: Facebook Access and Task Access. The principle of giving the minimum necessary permission still applies.

Facebook Access (Full or Partial Control)

Granting someone "Facebook Access" means they can switch into the Page’s profile and manage it directly from Facebook. Think of this as the higher-level access group, similar to the old "Admin" and "Editor" roles.

• Full Control (Admin): This is the highest level of permission you can grant. A person with full control can do everything you can do, including managing content, messages, community activity, ads, and insights. Critically, they can also manage permissions - meaning they can add or remove other people (including you) and even delete the page entirely. Only give this level of access to trusted co-owners or senior partners.
• Partial Control (Editor, Moderator, etc.): When you invite someone with Facebook Access, you can choose which permissions to grant them. This allows you to create custom roles. For example, you can give someone access to create content, respond to messages, and run ads, but not manage settings or permissions. This is the most flexible and secure option for most team members, like social media managers or community moderators.

Task Access (Specific Permissions)

Task Access is designed for people who need to work on specific things in the background using tools like Meta Business Suite or Creator Studio, without being able to switch into the Page’s profile on Facebook itself.

• Content: Can create, manage, or delete posts, Stories, and more from Business Suite.
• Messages: Can respond to direct messages in the inbox. Ideal for a customer support specialist.
• Community Activity: Can review and respond to comments, remove unwanted comments, and manage reports. Perfect for a community moderator.
• Ads: Can create, manage, and delete ads. Essential for your media buyer or a dedicated ad agency.
• Insights: Can view Page and post performance data. Best for analysts or stakeholders who need to see how things are going without having editing abilities.

The golden rule is least privilege: always assign the minimum level of access a person needs to do their job. If they only need to analyze data, give them Analyst access, not Admin. If they are just scheduling posts, they don't need full control.

How to Assign an Admin (or Other Role) to a Facebook Page on Desktop

Adding a new person to your Page is a simple process once you know where to look. Facebook's "New Pages Experience" has streamlined this. Follow these steps:

1. Log in and Switch to Your Page Profile: Open Facebook on your desktop and make sure you are interacting as your Page. You can switch from your personal profile to your Page profile by clicking your profile picture in the top-right corner and selecting "See all profiles," then choosing your Page.
2. Navigate to the Professional Dashboard: Once you're on your Page, look for the "Professional Dashboard" link in the left-hand menu. Click on it.
3. Find "Page Access": Scroll down the left-hand menu inside the Professional Dashboard until you find the "Your Tools" section. Click on "Page Access." This is your hub for managing who has permission to work on your Page.
4. Start the Invitation Process: You'll see two sections: "People with Facebook access" and "People with task access." To add a full admin or other high-level role, click the "Add New" button in the "People with Facebook access" section. A pop-up will appear explaining what this access means. Click "Next."
5. Search for the User: In the search bar, type the name or email address of the person you want to invite. Facebook will show you matching profiles. Be sure to select the correct person - check their profile picture carefully to avoid inviting a stranger.
6. Assign Permissions: This is the most important step. On the next screen, you’ll see a list of possible permissions you can grant (e.g., Content, Messages, Ads). To make someone a full Admin, you must toggle on the "Allow this person to have full control" option at the bottom. A warning will appear to remind you of how powerful this level of access is. For other roles, just toggle on the specific permissions they need.
7. Send the Invitation: After setting the permissions, click "Give Access." You'll be prompted to enter your Facebook password to confirm the change. This is a security measure to prevent unauthorized changes to your Page. Once you confirm, Facebook will send an invitation to the person. They will have 30 days to accept it before it expires.

The person will not have access until they officially accept the invitation sent through their Facebook notifications.

How to Assign a Role on the Facebook Mobile App

Managing your page on the go is common, and you can easily add roles straight from your phone.

1. Open the Facebook app and switch to your Page profile. Tap the menu icon (your profile picture and three horizontal lines) in the bottom-right corner. Then, tap the down arrow next to your name to switch to your Page's profile.
2. Access the Professional Dashboard. Once you're viewing as your Page, tap the menu icon again and select "Professional Dashboard."
3. Go to "Page Access." Scroll down to the "Tools" section and tap "Page Access."
4. Tap "Add New." Just like on desktop, you can choose to add someone with Facebook access or task access. Tap "Add New" next to the appropriate section.
5. Search and select the user. Type their name or email and pick the correct person from the list.
6. Set their Permissions. Toggle the permissions switches for the access you want them to have. To give full Admin control, slide the "Allow this person to have full control" toggle at the bottom. Again, be mindful of what this allows.
7. Tap "Give Access" and confirm. Enter your password to finalize the invitation. The user will receive a notification to accept their new role.

Best Practices for Securely Managing Your Page Roles

Granting access to your page is built on trust, but having clear processes in place protects everyone. Here are a few best practices to follow:

• Regularly Audit Your Roles: On a quarterly or semi-annual basis, go to your "Page Access" settings and review who has permissions. If a person no longer works with your company or an agency's contract has ended, remove their access immediately. To remove someone, simply click the three dots next to their name in the Page Access screen and select "Remove access."
• Ensure You Have a Backup Admin: It’s a good idea to have at least two people with full control (Admin access), ideally two trusted business partners. This prevents a single point of failure. If one person loses access to their account or leaves unexpectedly, the other can still manage the page.
• Educate Your Team: Make sure anyone with access to your page understands the importance of using strong, unique passwords and enabling two-factor authentication on their personal Facebook accounts. Their personal security is now linked to your brand’s security.
• Communicate Role Changes: When you add, change, or remove someone's access, let them know. Setting clear expectations about who is responsible for what prevents confusion and duplicated efforts.

Final Thoughts

Assigning an admin to your Facebook Page is a fundamental part of scaling your social media efforts and an essential skill for any business owner or marketer. By following these steps and understanding the different roles, you can effectively delegate tasks, collaborate with a team, and manage your page safely and securely without ever sharing your password.

As your team grows, keeping everyone aligned on content and engagement becomes even more important. When we were building Postbase, we designed our platform specifically to make that collaboration feel effortless. With a unified inbox, you can assign conversations to specific team members so new messages or important comments never get missed. Everyone can see what's on the content calendar and plan campaigns together, turning what could be a chaotic process into a simple, clear workflow for your entire team.

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