How to Approve My Facebook Page

Got a Facebook Page that needs to be “approved”? That phrase can cover a few different situations, from a brand new page not appearing in search results to a team member waiting for you to sign off on a post, or even chasing that elusive blue checkmark. This guide cuts through the confusion and gives you a clear, A-to-Z playbook for every type of Facebook Page approval, with simple steps you can follow today.

Is Your Facebook Page Unpublished? Here’s How to Fix It

If you’ve just created a Facebook Page for your business or project, you might notice it isn't showing up when people search for it. Often, this isn't a complex approval issue, your Page is simply “unpublished.” This is the default status for new pages or for pages that have been flagged for inactivity or policy violations. Making it public is your first step toward getting “approved” by the platform - and your audience.

An unpublished Page is only visible to people with an Admin role. To everyone else, it’s invisible. Here’s how to fix that in a few clicks.

Step-by-Step Guide to Publishing Your Page

Meta frequently updates its interface, but the core steps remain the same. The settings are typically found under your Page’s main settings area.

1. Go to Your Page: First things first, navigate to the Facebook Page you want to publish. Make sure you are acting as the Page itself, not your personal profile.
2. Access Settings: Look for the Settings option. This is usually on the left-hand menu of your Page view.
3. Find Page Visibility: In the Settings menu, click on Privacy, and then look for Page and tagging settings. Here, you should see an option labeled "Page Visibility." This setting controls whether your Page is live or not.
4. Publish Your Page: You will see two options: “Page is published” and “Page unpublished.” If it’s currently unpublished, simply select the Page is published option.
5. Save Changes: Click the Save Changes button, and you’re done! Your Page should now be visible to the public. It can sometimes take a few minutes to an hour to appear in search results, so be patient.

Pro Tip: Fill Out Your Page Completely to Stay Published

Facebook favors complete, professional-looking Pages. An empty or sketchy-looking Page is more likely to be unpublished by the platform automatically. To avoid this, make sure you’ve filled out all the essential information. A complete profile also builds trust with your audience, making your Page look legitimate and worth following.

• Profile Picture & Cover Photo: Use high-quality images that represent your brand, like a logo for the profile picture and a lifestyle image or a promotional graphic for the cover.
• Description/Bio: Write a concise, compelling description of what your business does. Use keywords people might use to find a business like yours.
• Add a Call-to-Action (CTA) Button: Guide your visitors. Do you want them to “Shop Now,” “Book an Appointment,” “Sign Up,” or “Contact Us”? Choose the one that best aligns with your business goals.
• Contact Information: Add your website URL, business phone number, email address, and physical address if you have one. This signals that you're a real, functioning business.

By publishing your page and filling out these details, you’ve completed the most fundamental type of “approval.” Your Page is officially open for business on Facebook.

The Quest for the Blue Check: Getting Your Facebook Page Verified

For many, "approving" a Facebook Page is all about getting that small blue checkmark next to the name. This verification badge is a powerful symbol of authenticity and authority. In the past, getting one was notoriously difficult. Today, there are two different avenues to verification, each serving a slightly different purpose.

Path 1: Meta Verified (The Paid Subscription Route)

The newest path is also the most direct: Meta Verified. This is a monthly subscription service that provides a verification badge, proactive account protection against impersonation, and access to direct account support. It's essentially a fast-pass to the blue check for eligible creators and businesses.

Who is Meta Verified for?

Initially rolled out for personal profiles and creators, Meta is actively expanding the program to include businesses. If you're a founder, entrepreneur, consultant, or small business owner looking to build credibility and get better protection, this is the most practical option.

How to Sign Up for Meta Verified:

1. Find the Meta Verified Option: On your Facebook Page, navigate to the Professional Dashboard or Settings. Look for an option that says Meta Verified.
2. Check Eligibility and Join the Waitlist: The feature is still being rolled out globally for businesses, so you might see an option to "Join Waitlist." If it's available, you can begin the application process directly. Eligibility requirements typically include having a complete profile, a history of activity, and meeting minimum activity standards.
3. Prepare Your Documents: The verification process requires you to prove you are who you say you are. For a personal profile, this means a government-issued photo ID. For a business, this could involve providing business registration documents, tax filings, or utility bills that confirm your business’s name and address.
4. Complete the Subscription: Follow the on-screen instructions to submit your payment information and ID. The review process is usually quick, and if you're approved, the blue checkmark will appear on your profile within a day or two.

Path 2: Traditional Verification (The Notability Route)

This is the original, free method of verification, and it's much harder to achieve. Traditional verification is reserved for Pages that Meta deems "notable" - think widely recognized public figures, celebrities, global brands, and major media outlets. It’s not about how great your business is, it's about whether the public at large already knows who you are.

What Does Meta Consider "Notable"?

Meta’s criteria are quite strict. A notable Page must represent a well-known, highly searched-for person, brand, or entity. Merely having a website or a few press mentions won't cut it. Your Page must meet these standards:

• Authentic: Represents a real person, registered business, or entity.
• Unique: The one and only official presence of this person or business on the platform.
• Complete: Has a bio, profile picture, cover photo, and recent posts.
• Notable: This is the big hurdle. You generally need to be featured in multiple independent and reputable news articles or media sources. Paid or promotional content (like press releases or sponsored articles) does not count.

How to Apply for Traditional Verification:

If you genuinely believe your brand meets the notability requirement, you can apply through Meta’s official help center form. You’ll need to provide proof of identity and links to several articles that prove your notability. Be prepared for a high chance of rejection. For 99% of small and mid-sized businesses, the Meta Verified paid subscription is now the only realistic path to the blue checkmark.

Approving Content: Setting Up Your Page for Team Collaboration

If you work on a marketing team, "approval" often refers to an internal process. You might have a junior social media manager who drafts posts, but a brand manager needs to review and approve them before they go live. This workflow prevents typos and ensures every post aligns with brand guidelines.

Managing this via spreadsheets, email chains, or Slack DMs can get messy fast. Setting up a formal approval process keeps your content organized and your brand voice consistent.

Using Page Roles in Meta Business Suite

Facebook’s native tools offer a basic way to manage permissions through Page Roles, accessed within Meta Business Suite. These roles determine what each person on your team can and cannot do:

• Admin: Has full control over the Page, including assigning roles, changing settings, and publishing content.
• Editor: Can do everything an Admin can except manage roles and settings. They can create, edit, and publish posts freely.
• Moderator: Can manage comments, respond to messages, and view insights, but cannot create or publish original content.
• Analyst: Can only view Page performance insights.

The problem is that these roles are about broad permissions, not workflow. An Editor can post whatever they want, whenever they want. There is no built-in "submit for approval" button. This forces many teams back to those chaotic emails and chat threads for actual content review.

Building a Real Approval Workflow with a Social Media Management Tool

This is where a dedicated social media management platform becomes a lifesaver. Tools built for professional use come with sophisticated approval workflows that solve this exact problem. Think of it as a clear, digital assembly line for your content.

Here’s how a typical approval workflow functions in a proper platform:

1. Draft & Submit: A content creator drafts a post - including the copy, visuals, and hashtags - directly within the tool. Instead of publishing, they mark it as "Pending Approval" and assign it to a manager or editor.
2. Review & Feedback: The manager receives a notification that a post is ready for review. They can see exactly how the post will look on Facebook. If changes are needed, they can leave comments and feedback directly on the draft ("Let's try a different image," "Can we rephrase this opening line?") and send it back.
3. Approve & Schedule: Once the post is perfect, the manager simply clicks "Approve." The approved post is then automatically added to the content calendar and will be published at its scheduled time.

This process gets rid of guesswork and clutter. It creates an explicit, trackable system that makes mistakes less likely and gives senior team members final say over everything that goes public. For any brand that takes its social media presence seriously, a structured content approval workflow isn’t just nice to have, it’s absolutely necessary.

Final Thoughts

Conquering the different types of Facebook Page approval comes down to a few key actions: making sure your Page is visible to the public, building trust through verification, and streamlining your team's content with a proper review process. Each step solidifies your Page's legitimacy and helps you present a polished, professional brand to the world.

Setting up rock-solid approval workflows, especially for a busy team, shouldn’t feel complicated. At Postbase, we designed our platform to make content planning simple and visual. My team and I rely on our shared calendar to draft posts, assign them for review, and see what’s scheduled at a glance - all without clogging up our inboxes. It gives everyone clarity and keeps our creative process moving smoothly.