How to Publish a Facebook Page

Ready to launch your brand on the world’s largest social network? Publishing a Facebook Page is your essential first step toward connecting with millions of potential customers, fans, and followers. This guide will walk you through the entire process, from creating your page and adding the necessary details to hitting that final 'publish' button with confidence. We’ll also cover what it means if your page is already unpublished and precisely how to get it live again for everyone to see.

Why a Published Facebook Page Matters

An unpublished Facebook Page is like having a storefront with the blinds permanently drawn - you know it’s there, but no one else does. When you publish your page, you flip the switch from 'private' to 'public.' This makes your business or brand fully discoverable on Facebook and across search engines like Google.

A published page allows you to:

• Be found by new customers: People can search for your business name and find you directly.
• Engage with your community: You can post updates, photos, videos, and events that your followers can interact with.
• Run targeted ads: A public page is a requirement for using Meta’s powerful advertising tools to reach specific demographics.
• Gain insights: Once live, your page starts collecting data on who your audience is, where they're from, and how they engage with your content.

Simply put, a published page is the foundation of any Facebook marketing strategy. Without it, you’re invisible.

Step 1: Creating Your New Facebook Business Page

If you're starting from scratch, the first step is to create the page itself. Don't worry, this only takes a few minutes. Facebook automatically keeps your page unpublished during the initial setup so you can get things ready before your big reveal.

Starting the Creation Process

Follow these quick steps to get the basic skeleton of your page in place:

1. Navigate directly to Facebook’s page creation portal: facebook.com/pages/create.
2. Enter Your Page Name: This should be your official business name or the name you’re known by. Keep it clear, concise, and easy for people to search.
3. Choose a Category: Start typing a word that describes your business (e.g., "Restaurant," "Marketing Agency," "Local Service"). Select up to three of the most relevant categories. This helps Facebook show your page to the right people.
4. Write Your Bio: This is a short, one-to-two-sentence description of what you do. Think of it as your elevator pitch. You want to quickly explain your value to someone who has never heard of you before.
5. Click "Create Page" at the bottom.

Once you do this, Facebook will guide you through adding more details, such as contact information and photos. Your page now exists, but it isn't visible to the public yet. This is your chance to stage it properly before going live.

Step 2: Building Your Page Before You Go Live

Launching a blank or incomplete Facebook Page is a wasted opportunity. You only get one chance to make a first impression, so it's a good idea to furnish your virtual storefront before opening the doors. Use the unpublished "draft" mode to your advantage.

Upload Your Profile Picture and Cover Photo

Your visuals are the first thing visitors notice. Make them count.

• Profile Picture (176x176 pixels recommended): For businesses, this should almost always be your logo. It appears as a small circle next to all your posts and comments, so keep it recognizable and simple.
• Cover Photo (851x315 pixels recommended): This is your billboard. Use this space for a high-quality photo of your product, your team, your physical location, or a branded graphic advertising a current promotion. It should instantly set the tone for your brand.

Fill Out Your Page's "About" Section Thoroughly

The "About" section is where potential customers go to find out who you are and how to connect with you. A completed "About" section builds trust and also helps with search visibility. Go to your Page and find the "About" tab or "Edit Details" section to fill this in.

Make sure to include:

• Website: Link directly to your homepage.
• Phone Number & Email: Provide the best contact methods for customer inquiries.
• Address and Location: If you have a brick-and-mortar business, add your address and even pin it on the map.
• Hours of Operation: Let customers know when they can visit or expect a response.
• More Info: Use the additional fields to tell your brand story, list your products, or add links to other social media profiles.

Customize Your Call-to-Action (CTA) Button

At the top of your page, you’ll see a blue button. By default, it might say "Send Message." You can change this to match your primary business goal.

Click "Edit Action Button" and choose from options like:

• Shop Now: Links directly to your e-commerce store.
• Book Now: Integrates with booking services to schedule appointments.
• Call Now: Allows mobile users to call you with a single tap.
• Contact Us: Directs users to a contact form on your website.
• Watch Video: Great for sending traffic to a new product promo or YouTube channel.

(Highly Recommended) Create Your First Few Posts

Nobody wants to show up to a party that hasn’t started yet. Pre-loading your page with three to five high-quality posts gives your first visitors something to look at and engage with. It shows that your page is active and worth following.

Some ideas for initial posts:

• A welcome post introducing your page and what followers can expect.
• A behind-the-scenes photo of your team or workspace.
• A customer testimonial or a spotlight on one of your best-selling products.
• An informative tip or piece of advice related to your industry.

Step 3: How to Actually Publish Your Facebook Page

Once you’ve added your photos, filled out your info, and maybe even scheduled a few posts, it’s time to go live. Facebook’s interface changes often, so finding the exact setting can sometimes feel like a moving target. However, the action itself always revolves around changing your "Page Visibility."

Here are the most common pathways to find this setting.

The Direct Page Settings Walkthrough

For most users on the "New Pages Experience," this is the most common route:

1. Navigate to the Facebook Page you want to publish. You must be an Admin to do this.
2. On the left-hand menu under "Manage Page," click on "Settings."
3. From the Settings menu, click on "Privacy."
4. A list of privacy options will appear. Select "Page and tagging."
5. The main setting you need here should be worded as "Is your Page visible to the public?" If it’s set to unpublished, this will be your opportunity to switch it to public. If you don't instantly see this, Facebook may have published it by default once you finished the setup wizard.

If you don’t find it there, don't panic. Sometimes the setting is housed under the "General" settings, which can be easier to access through the Meta Business Suite.

The Meta Business Suite Method (A Reliable Backup)

The Meta Business Suite can provide a more persistent link to older, more stable settings menus.

1. Go to the Meta Business Suite and select the correct account and page.
2. In the bottom-left corner, click the "All Tools" hamburger menu (the icon with three horizontal lines).
3. Under the "Manage" section, click on "Page Settings."
4. This will often take you to a more "classic" version of the settings panel. Under the "General" tab, the very first option should be "Page Visibility."
5. Click "Edit." You'll see two options: "Page published" and "Page unpublished."
6. Select "Page published" and click "Save Changes."

Your page is now live and visible to everyone on Facebook!

Your Page Is Unpublished? Here's How to Fix It

Sometimes, a page can become unpublished even after it's been live. This can happen if you unpublished it yourself to make updates or, in rare cases, if Facebook unpublished it due to inactivity or a policy violation. The process to republish it is simple.

You’ll usually see a prominent banner at the top of your page that says, "Your Page is currently not visible because it is unpublished by an Admin." This is your cue to act.

Just follow the same steps outlined in the Meta Business Suite Method above. Go to All Tools > Page Settings > General, and make sure the Page Visibility option is set to "Page published." Remember to hit that "Save Changes" button.

What to Do Immediately After Publishing Your Page

Hitting "publish" is just the kickoff. Here are three simple things every business should do right after their page goes live to build momentum.

1. Invite Your First Fans

Your existing connections are your launchpad. From your page, you can invite friends from your personal profile to like it. Start with friends, family members, and colleagues who you know will be supportive. Getting your first few dozen likes will give your page social proof and encourage others to join in.

2. Announce Your Launch Everywhere

Cross-promote your new page across all your communication channels:

• Share a link to your new page on your personal Facebook profile.
• Post about it on any other business social media accounts (LinkedIn, Instagram, X).
• Add a link to your Facebook Page in your website's footer and your email signature.
• Send an announcement to your email subscribers.

3. Build a Consistent Content Plan

A static page is a dying page. The key to growing on Facebook is consistency. Don’t just post when you feel like it. Create a simple content calendar - even if it's just planning one week at a time - to ensure you’re regularly sharing valuable, entertaining, or informative content with your audience. Mix up your formats between text, images, videos, Reels, and Stories to keep things interesting.

Final Thoughts

Publishing your Facebook Page is a simple but important milestone in building your brand's online presence. By completing your profile, adding initial content, and following the steps to set your page visibility to "public," you open the door to connecting with your community on a massive scale.

Of course, getting your page live is just the beginning, the real work lies in staying consistent. That's why we built Postbase - to make planning and scheduling your social media content incredibly simple. Instead of getting bogged down in old, confusing interfaces or dealing with posts that fail to publish, you can use our clean, visual calendar to plan everything out, know it's going live reliably, and get back to growing your business.