How to Add Someone to a Facebook Page Admin

Giving someone admin access to your Facebook Page is a necessary step when growing your team, but it can feel a little nerve-wracking to hand over the keys. This guide will walk you through exactly how to add someone to your Facebook Page, clarifying the different roles and permissions you can assign along the way. We'll cover the step-by-step process and share some best practices to help you manage your Page securely and effectively.

First Things First: Why Are You Adding Someone?

Before you jump into the settings, take a moment to think about why you need to add another person. The reason will determine the level of access they actually need. This simple step can save you from potential security headaches down the road.

Common scenarios include:

• Hiring a Social Media Manager: They will need access to post content, respond to messages, run ads, and view analytics. They probably don't need the ability to add or remove other admins.
• Working with a Marketing Agency: Agencies typically need comprehensive access to manage all aspects of your page, often through their own Meta Business Suite.
• Collaborating with a Team Member: Perhaps you have a customer service specialist who only needs to handle messages and comments, or a graphic designer who just needs to upload content.
• Adding a Business Partner: A co-owner will likely require full admin access to share all responsibilities.
• Creating a Backup Admin: It's a smart move to have at least two people with full Admin access. If one person gets locked out of their account, the other can still manage the Page and help restore access.

Understanding the purpose upfront helps you follow the most important rule of managing permissions: the principle of least privilege. In simple terms, only give people the minimum level of access they need to do their job.

Understanding the Different Facebook Page Roles

Facebook (or Meta, rather) has streamlined page roles in recent years with something called "Page Access." Instead of the old, more confusing tiered system (Admin, Editor, Moderator, etc.), access is now divided into two main categories: Facebook access and Task access. If your Page still uses the classic page experience, you may see the older roles, but most have been migrated.

Here’s a breakdown of what each level really means:

Facebook Access (Full Control)

This is the highest level of permission you can grant. Think of it as giving someone a master key to your Page kingdom. A person with full Facebook access can do everything, including:

• Create, manage, and delete any content (posts, Stories, Reels).
• Send and respond to messages as the Page.
• Review and respond to comments, including deleting them or banning users.
• Create, manage, and delete ads.
• View all Page insights and performance data.
• Most importantly: Add, manage, or remove other people with Page access, including you!

When to use it: Only grant full access to fully trusted individuals, like a business co-owner or a tenured general manager. Be extremely cautious when assigning this role, as someone with full control can technically remove the original Page owner.

Task Access (Partial Control)

This is the more flexible and secure option for delegating specific responsibilities. When you grant task access, you can pick and choose precisely what that person is allowed to do. You can assign one, some, or all of the following tasks:

• Content: Allows the user to create, manage, and delete posts, Stories, and other content. This is perfect for a content creator or graphic designer.
• Messages: Lets the user send messages and respond to comments as the Page. Ideal for customer service representatives or community managers.
• Community Activity: Grants permission to review and respond to comments, remove unwanted content, and manage reports from the community. A solid choice for a page moderator.
• Ads: Enables the creation, management, and deletion of ads. A must-have for your digital marketing specialist or ad agency contact.
• Insights: Gives view-only access to Page performance data and analytics. Great for an analyst or stakeholder who needs to see how things are going without having editing capabilities.

A person with Task access cannot manage page settings or add/remove other people from the page, making it the safer choice for most team members and contractors.

How to Add Someone to a Facebook Page Admin: A Step-by-Step Guide

Ready to grant access? There are two main ways to do this, depending on whether you're managing your page directly on Facebook or through Meta Business Suite. We'll cover both.

Method 1: From Your Facebook Page (New Pages Experience)

This is the most common method if you typically manage your Page right from your Facebook profile.

1. Switch to your Page Profile. First, you need to be "using" Facebook as your Page. Click on your profile picture in the top-right corner and select your Page from the list.
2. Navigate to Your Professional Dashboard. Once you're on your Page's feed, click on your Page's profile picture again in the top-right, and then select "Professional Dashboard" from the menu.
3. Find "Page Access." On the left-hand menu of the Professional Dashboard, scroll down until you see the "Your Tools" section. Click on "Page Access." This is where you manage everyone who has a role on your page.
4. Click "Add New." You'll see a blue "Add New" button in the "People with Facebook access" or "People with task access" sections. A pop-up will explain the permissions once more. Click "Next."
5. Search for the Person. In the search bar, type the name or email address of the person you want to add. They must have a personal Facebook profile and, in most cases, they should already be in your 'Friends' list to show up easily. Select the correct person from the list that appears.
6. Assign the Access Level. This is the most critical step. You'll be presented with the "Give access" screen. Here you can toggle which specific tasks you want to assign (Content, Messages, Ads, etc.). If you want to grant full control, you'll need to toggle the master switch at the bottom that says "Allow this person to have full control."
7. Confirm Your Decision. After choosing the permissions, click the blue "Give Access" button. For security, Facebook will prompt you to re-enter your personal profile password to confirm that you are making the change.
8. Wait for Them to Accept. The person you invited will receive a notification to accept the page role invitation. Their access will remain "Pending" until they accept it. The invitation expires in 31 days. Let them know to look for it!

Method 2: Using Meta Business Suite

If you manage multiple assets (like an Instagram account and Facebook Page) or work with an agency, Meta Business Suite is the more robust and professional way to handle permissions.

1. Go to Meta Business Suite. Head over to business.facebook.com and make sure you're in the correct Business Account if you have more than one.
2. Open Settings. On the bottom of the left-hand navigation bar, you’ll find a gear icon for "Settings." Click it.
3. Access the "People" Section. In the settings menu, under the "Users" category, click on "People." This page lists everyone who has access to your business account.
4. Click "Add People." You will see a blue "Add people" button in the top right. Click this to start the invitation process.
5. Enter Their Email Address. Unlike the direct Page method, Business Suite uses email addresses for invitations. Enter the business email address of the person you want to add. It's important to use the email they use for their work communications.
6. Assign Business Account Access. First, you decide on their overall role in the Business Account. For most team members, assigning "Employee" access is sufficient. "Admin access" gives them control over the entire Business Account, so use it with the same caution as full page access.
7. Assign Asset Access. This is the key part. On the next screen, you will be shown a list of all your business "assets" (Facebook Pages, Instagram accounts, ad accounts, etc.). Select your Facebook Page from this list.
8. Toggle the Permissions. Once the Page is selected, a panel will appear on the right side where you can toggle the specific permissions you want them to have for that asset - Create Content, View Insights, Manage Ads, and so on. If you need them to have full control, there will be a "Manage Page" toggle at the bottom.
9. Send the Invitation. Click "Invite." They will receive an email invitation to join your business account, which they must accept to gain access.

Best Practices for Securely Managing Page Admins

Adding people is one thing, managing them wisely over time is another. Keep these habits in mind to keep your page secure.

• Conduct Regular Audits: At least twice a year, go to the "Page Access" settings and review who has a role. If someone has left the company, changed roles, or an agency contract has ended, remove their access immediately.
• Always Use Task Access First: As a default, always start by granting someone task access. You can always upgrade them to full access later if it becomes necessary, but it's much harder to reverse course after giving away full control.
• Educate Your Team on Security: Remind anyone with access to your Page, especially those with full admin rights, to use a strong password and enable Two-Factor Authentication (2FA) on their personal Facebook accounts. Your Page is only as secure as its least secure admin.
• Clarify Offboarding Procedures: When an employee or contractor's time with your company ends, removing their Page access should be a standard part of your offboarding checklist, just like collecting a laptop or deactivating their email account.

Final Thoughts

Granting other people access to manage your Facebook Page is a fundamental part of scaling your social media efforts. By understanding the available roles and thoughtfully assigning the right level of permission, you can collaborate effectively with your team while keeping your digital assets safe and secure.

Once your team is in place, the real work of collaborating on content, scheduling posts, and managing conversations begins. We know from experience how chaotic this can get - switching between platforms, wrestling with spreadsheets, and trying to keep a consistent schedule. At Postbase, we built a visual calendar and a unified inbox specifically to solve this problem, helping your new team members work together seamlessly without the headache of managing everything across different native apps.